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Christmas in the UK: How emotions in ads are driving consumer sales
Christmas season in the UK starts with the arrival of the marquee retail ads. Every year the large retailers look to outdo each other with advertising campaigns that garner a lot of attention and boost sales.

Again, Affectiva teamed with partner TNS in the UK to emotion test 2014 Christmas ads. John Lewis was the undisputed winner last Christmas in the store wars with "The Bear and the Hare" emerging as Britain's favorite Christmas ad and the campaign credited with driving the retailer's most successful Christmas on record. Can "Monty the Penguin," John Lewis' 2014 campaign, match the same achievements?

In contrast, 2013 proved a tough Christmas for Tesco, the UK's largest retailer, with a disappointing ad campaign and poor sales. Would 2014's Tesco TV execution resonate more strongly with consumers?

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A year in review: Affectiva's 2014 highlights
By Rana el Kaliouby
Looking back, I can say that 2014 was an exciting year for Affectiva: we made substantial breakthroughs in our science, brought new products to market, expanded our partnerships and beefed up our marketing. Also, we got significant media coverage, and with that, put Emotion Analytics and Insights on the map. Fast Company labeled our category "emotion-sensing technology," and highlighted Affectiva in their article. For me, these were the highlights of 2014.
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Heated emotions: Testing emotional response in political ads
By Rana el Kaliouby and Amanda Kross
Affdex emotion analytics technology can provide political campaigns with a moment-by-moment, fine-grained assessment of subconscious emotion responses to specific messages as well as an assessment of overall engagement and correlation to virality and voter preference.

Millions are spent on political ads, but how effective is this? We used Affdex to test two representative ads in the recent Ernst/Braley U.S. Senate race in Iowa to discern voters' emotional reactions to introductory, meet-the-candidate ads (Joni Ernst's "Squeal") and classicly negative ads (Bruce Braley's "Look").

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ooVoo, Affectiva transform online video communications
Beta Boston, a Boston Globe site, published an article about our partnership with ooVoo, a social video communications platform with over 100 million registered users. ooVoo and Affectiva are transforming the face of video communications by adding the emotion layer.

In the new Intelligent Video platform, Affdex will analyze the facial expressions of video participants to deduce their emotional state in real-time. With this layer of emotion measurement, Intelligent Video is poised to transform personal and business interactions, as it enhances mobile video communications with a more engaging and authentic experience.

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Facial analysis: Wall Street's next big-data tool
Facial expressions can provide a window into a person's unspoken thoughts. But can these nonverbal tells provide real-time insights for financial traders?
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Join us at CES

The 2015 International CES takes place January 6-9 in Las Vegas. Affectiva has a strong presence at the event, where we will showcase our emotional analytics technology in very creative ways with two partners: YuMe and ooVoo. Find us in the ooVoo booth (#72264) or the YuMe suite (#2907). We look forward to seeing you there.

How Affectiva delivers emotion analytics

This short overview video details how we deliver emotion analytics and insights, with the most accurate facial coding and emotional analytics system that exists today, to optimize and evaluate digital media and help predict key performance indicators such as sales and virality.

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