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How healthy is your email list? 2 metrics to check

When was the last time you looked at your subscriber list, and I mean really looked at it? Do you know who your real audience is? What's your bounce rate? It's easy to set your subscriber list and forget it so you can focus on the content — because content is, after...

source: By Lonny Alfred
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Innover en marketing implique un effort d'imagination pour attirer l'attention du client, susciter son intérêt et son attention. Devant la profusion de stratégies marketing durant cette dernière décennie, est-il encore possible d'innover...

source: Dynamique Mag

Most of us are familiar with basic table manners. When it comes to office events, however, decorum is everything. These events are often a wonderful way to connect with co-workers and interact with the power players, but they can also be monumentally disastrous without modern...

source: By Sharon Schweitzer

When was the last time you looked at your subscriber list, and I mean really looked at it? Do you know who your real audience is? What's your bounce rate? It's easy to set your subscriber list and forget it so you can focus on the content — because content is, after...

source: By Lonny Alfred

Whether you want to launch a start-up or land your dream job, networking is critical to your success. Although most of us realize this, we still are not networking effectively. Hint: If your idea of networking involves handing out business...

source: Forbes

With millennial employees now ascendant in workplaces across the land, managers are grappling with how to hire, retain and engage them. Canadian Business Senior Millennial Correspondent Anna Fitzpatrick answers our burning questions about...

source: Canadian Business

How do you get a consumer to stop scrolling through Twitter and click on something your brand created? That was the question Karina Wilsher, global COO of New York City ad agency Anomaly, was faced with answering for her clients. "If you look at the old model of advertising,...

source: Inc.

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