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source: By Beth Atkinson, CPRS Vancouver Island

Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86 per cent of B2C companies and 91 per cent of B2B companies actively invest in inbound...

source: Search Engine People

Women are making a breakthrough in fintech — at least when it comes to financial public relations. Bevel PR, launched last year by Jessica Schaefer, a communications alum from Steve Cohen’s hedge fund Point72 Asset Management, has quickly amassed an enviable...

source: New York Post

In your classic agency, the public relations (PR) and marketing teams operated in different spheres. Your PR team focused on media relations — getting the names, identities and personalities of your clients on television, in...

source: Forbes

B.C.’s newly named Liquor and Cannabis Regulation Branch (formerly the Liquor Control and Licensing Branch) will start accepting applications from entrepreneurs who want to operate cannabis-retail stores in early August,...

source: Business In Vancouver


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