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N'oubliez pas d'être des nôtres le 22 août à 14 heures (heure de l'Est) pour notre webinaire le plus rafraichissant à ce jour. Amanda McCuaig, ARP, gestionnaire des communications (Ingénierie)...

source: SCRP

L'été, les choses tournent pas mal au ralenti maintenant que la chaleur est finalement installée d'un océan à l'autre. Personnellement, j'en profite pour savourer la beauté naturelle de l'île Vancouver et de la Colombie-Britannique, qui...

source: SCRP

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness. The company is best known as a payroll solution provider, but it also offers many human resources services. "We...

source: Chief Marketer

Air Transat recently found itself in the middle of another public relations nightmare. The airline had to answer to angry passengers who were stranded on an Ottawa runway for six hours, at times without air conditioning, after their Montreal-bound flight was diverted. It's...

source: BNN

A bad pitch won't do you any favors. Inspired (or depressed) by subpar media relations efforts, we're publishing a regular article geared toward making journalists' inboxes a better place and PR pros' efforts more effective. Welcome to "The Pitch Project."

source: Ragan's PR Daily

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