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DFWAE NEWS

Save the dates!
DFWAE
DFWAE Toastmasters
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 2952 N. Stemmons Freeway, Dallas, 75247. Learn More

Wednesday, Jan 15: January Luncheon Meeting
"Don't Start Without Us! (And Myths About CVBs)"
Panel Discussion and Q&A Session, Moderated by Melanie Hoover, CMP, of the Fort Worth Convention and Visitors Bureau
11:30 AM - 12:00 PM — Registration and Networking
12:00 PM - 1:30 PM — Luncheon.
Location: Doubletree Hotel, Dallas-Farmers Branch
More Information / Register Now

Monday, Apr 7: A-Day 2014
Many Associations Declare "A-Day" a Holiday! There’s something for everyone, so plan on closing the office and bringing the entire staff!
8 a.m. — 6 p.m.
Location: Embassy Suites DFW Airport North / Outdoor World (Grapevine)
More information
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INDUSTRY NEWS


As we move into 2014, DFWAE would like to wish its members, partners and other industry professionals a safe and happy New Year. We'd first like to take this opportunity to reflect on the past year for the industry, and provide readers of DFWAE Leadership Briefings a look at the most trending articles of 2013. Our regular publication will resume Jan. 15.


5 ways to engage your association's members
XYZ University
From Nov. 20: XYZ University has defined member engagement as "the emotional commitment the member has to the association and its mission." As such, many association executives pose the question, "How do I engage my members in a meaningful way?" The following are five ways (that are relatively inexpensive and not overly time-consuming) to engage your association's members.
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Should associations abandon the relentless pursuit of membership growth?
The Demand Perspective
From May 8: Though for the past 10 years growth within a traditional association has been rarer than a confirmed unicorn sighting, most associations still believe it will happen for them. As a result, they will not let go of the idea that the path to organizational growth is through membership growth. They remain fiercely focused on acquiring and retaining members — whatever the cost to their mission, their revenue, their reputation, their relevance and their members.
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5 topics your board needs to discuss immediately
CEO.com
From July 17: While the size, stage, geography and industry may fluctuate, there are several essential elements that should currently concern all boards. Good governance is not static, and the challenges evolve with the times.
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The most successful leaders do these 15 things automatically
Forbes
From Feb. 27: Many people wonder how leaders know how to make the best decisions, often under immense pressure. The process of making these decisions comes from an accumulation of experiences and encounters with a multitude of difference circumstances, personality types and unforeseen failures. More so, the decision making process is an acute understanding of being familiar with the cause and effect of behavioral and circumstantial patterns; knowing the intelligence and interconnection points of the variables involved in these patterns allows a leader to confidently make decisions and project the probability of their desired outcomes. The most successful leaders are instinctual decision makers.
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How smart associations are refocusing value and engagement
The Demand Perspective
From April 10: Associations try very hard to provide and communicate value and are genuinely perplexed: Why don't members "get" it? Why can't we convince them that this is incredibly valuable stuff? Why are engagement and membership declining? Why is awareness and use of our benefits so low? How can members not see how great we are and want to engage with us? It's simple, really: Because your members don't see their world from your association's point of view.
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6 Tools for member recruitment and retention
XYZ University
From May 8: In 1965, 75 percent of all physicians belonged to the American Medical Association. Today less than 25 percent do. This decline can be attributed to six major issues: Technology, generational differences, value expectations, market structure, competition and time constraints. In these challenging times, how can trade associations recruit and retain members?
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To-do lists don't work
Harvard Business Review
From Jan. 2: Stop making to-do lists. They're simply setting you up for failure and frustration. Consider the to-do lists you're currently managing: How often do you scan your list just so that you can pick off the ones you can finish in two minutes? How many items aren't really to-dos at all, but rather serious projects that require significant planning? There are five fundamental problems with to-do lists that render them ineffective.
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How to get members to your meetings
MemberClicks
From June 19: Your association is so beneficial to people, you just know that they'll be hooked after their first meeting. So how do you get potential members (and current members, for that matter) to your meetings?
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Should your next executive director be an association or industry expert?
By Maria Huntley
From Oct. 23: If you're an association board member who is thinking about hiring a new executive director, this is probably the most important question you need to answer before you start the process of searching for your next staff leader. Should your executive director be an association management professional or an industry expert? Which answer is correct? You're asking the wrong question.
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Overwhelmed with tracking member engagement? You're not alone
Associations Now
From Sept. 11: There are a lot of associations out there desperate to measure overall member engagement but struggling to figure out how exactly to do it. A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either.
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DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2644   
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