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DFWAE Association Day (A-Day) Conference & Exhibit Show
The fabulous Plano Event Center will be the setting for a full-day of speakers, networking, lunch and mentoring with association professionals from the Dallas Fort Worth region who face the same challenges we all do in our association role. In the afternoon, the trade show hall presents opportunities to meet the suppliers and learn how they can assist us in our field. Mark your calendar for March 19, 2018. For more details go to A-Day 2018.
DFWAE Choosing Leadership program
Will you choose to be a leader? This program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. To learn more about the program, look for Choosing Leadership under the Events tab at DFWAE.org.
DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
MemberClicks
As a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement. Here are a few thought starters.
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Web Scribble
2018 will be full of new, cutting-edge marketing strategies for associations, but if you’re not at the forefront of the changes, you’ll be left behind. Like any other business track, marketing is continuously evolving as technology changes and consumer demographics and preferences shift. This perpetual change can make hard predictions tricky, but we certainly can look at trends in tech and consumer behavior to chart where things are most likely to end up. In order to keep your association on top of the incoming marketing trends, we’ve compiled the top five strategies that will be critical to every healthy marketing plan in 2018.
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Association Success
Membership engagement scores are everywhere — in articles, at conferences and even built into our association management systems. As we are able to access more and more data, we seek out new and better ways to use them for understanding member behavior, and member engagement scores stand at the ready, offering us the key to this knowledge. But when we measure member engagement what are we really measuring? These scores are a little like time: you know exactly what they are until you have to explain them.
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Venable
Now is a perfect time for nonprofit organizations to make a few New Year's resolutions regarding their brands (aka trademarks). Here are five important ones.
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MultiView
Whether you are an association hosting a trade show or a business exhibiting at one, there is no doubt these events can be stressful. You spend most of your time (sometimes even a year or more) prepping for a couple of days that are gone in a flash. You may even feel relieved after the show days have come and gone, but if you think your work is done once the trade show ends, you are wrong. After the trade show is when some of the most important work is done. It’s time to organize your new contacts and send a follow up message. But which step do you take first?
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Event Garde
Just when you thought you’ve considered generational differences from every possible angle, another new consideration crops up: How are you creating connection and engagement for millennial learners? A simple Google search would suggest that millennials are lazy, attention deficit and entitled – and that’s on a good day. But upon further inspection, as we uncover the nuances of this often-misunderstood generation, we can quickly poke holes in these myths.
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Indiana Society of Association Executives
Given the importance of the personal touch immediately after a member joins in keeping a new member, have you thought about hosting a new member webinar and then posting the information online so those who attended the webinar can review it?
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Higher Logic
Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. Ariel Brandt Lautman, Online Community Manager for the Association of State and Territorial Health Officials, has a list of questions to review before she purchases new technology.
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Event Manager Blog
Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. What can eventprofs do to stay at the front of the experiential bandwagon?
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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