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DFWAE President Tom Chapman, CAE
|Thoughts from the President
Happy 2016 to everyone. Our January Learn at Lunch is next week, January 20 the Crowne Plaza in Addison. Start the year with your colleagues and register now at the DFWAE website. Also, our next quarterly half-day symposium is scheduled at the Irving Convention Center for Wed, February 17. This session will feature Beth Brooks, CEO of the Texas Society of Association Executives and Mark Jones, President of EnSync Corp. This will be an outstanding day of education and networking.
There’s a networking hour at the new downtown Dallas Westin on February 23. And, all of this is prior to the premier event of the year, our Association Day on March 21 at the Arlington Convention Center. Great staff and CEO education and terrific face-to-face events this coming year. Pass this on to colleagues who are not members and encourage them to join DFWAE for the benefit of their careers.
Wednesday, January 20: DFWAE Lunch and Learn – Best Practices and Tools to Combat Cybercrime
Today’s world is more interconnected than ever before. Yet, for all its advantages, increased connectivity brings increased risk of theft, fraud, and abuse. As we become more reliant on modern technology, we also become more vulnerable to cyber attacks such as corporate security breaches, spear phishing, and social media fraud. Special Agent Justin Miller of the United States Secret Service will join us to share best practices and tools to combat cybercrime.
11:30 a.m. - 12 p.m. — Registration and Networking
12 p.m. - 1:30 p.m. — Luncheon and Presentation
Location: Crowne Plaza Dallas Near Galleria-Addison, 14315 Midway Rd, Addison, TX 75001
Wednesday, February 17: Half-Day Workshop and Lunch with Beth Brooks and Mark Jones
Staying Power – Building Strong Relationships with Boards
If your job puts you in contact with your Board, this is a "can't miss" program. Led by Beth Brooks, CAE, President and CEO, TSAE; and Mark Jones, President and Co-Founder, enSYNC Corporation this workshop is geared to mid-level management as well as CEOs. Whether you are new to your executive position, or have many years experience, this session will cover how you can establish and build strong relationships with the Board, as well as understand why Board orientation and Strategic Planning are critical to your success. Participants will use their skills through real life scenarios and solutions as part of this program. Real World problems to be discussed include conflicts between Board and prominent corporate sponsors; board initiatives that depart from strategic planning goals; key staff members that are pushing programs counter to the Board's interest, and more.
8 a.m. - 1 p.m. — Registration and Networking, Workshop and Lunch
Location: Irving Convention Center at Las Colinas, 500 West Las Colinas Blvd, Irving, 75039
More Information and Registration
Tuesday, February 23: DFWAE Chapter Networking Mixer and Happy Hour
Join us for this fun networking event with our industry friends and colleagues.
Location: The Westin Dallas Downtown, 1201 Main Street, Dallas, TX 75202
Monday, March 21: DFWAE Association Day 2014 ('A-Day')
Many associations declare "A-Day" a holiday! There’s something for everyone, so plan on closing the office and bringing the entire staff. More details soon.
Location: Arlington Convention Center, 1200 Ballpark Way, Arlington, TX 76011
DFWAE Choosing Leadership program
Will you choose to be a leader? This program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. To learn more about the program, look for Choosing Leadership under the Events tab at DFWAE.org or contact Judy Pulice, program coordinator.
DFWAE Toastmasters meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More
DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
Association expert Amanda Myers will get you back to blockbuster with some key trends to look for in 2016 and how to use them to your advantage in the coming year.
Harvard Business Review
You might be surprised to learn that the Consumer Electronics Association is now called the Consumer Technology Association (CTA). The organization behind the popular Consumer Electronics Show (CES) announced the rebrand last November in a move that garnered little attention. Most likely, the lack of any substantive reaction to the rebrand was because it’s a change that seems too little, too late. Like so many other professional associations and industry organizations, the CTA followed the conventions of association branding: update the terms, but keep the words and the acronym fairly close to the previous version. But this strategy misses an important opportunity for associations – many of which are in trouble.
When it comes to resolutions, we like to talk about things we’re going to do. But if we really want to reach our full potential, there are a few things we need to stop doing in 2016. Associations, take note. Here are 12 things to stop doing at your organization in 2016.
A study on how organizations with hybrid missions — both social and commercial — manage the inherent tensions between the two offers some guidance for associations and the membership business model.
To be able to reach your goals, you must set incremental check-ins and measure your progress. After all, very few people get up from binge watching their favorite show for hours on end and immediately run a marathon. Member engagement should be the same way. You need a goal and steps you can measure that lead towards that goal. Without these things in place your engagement efforts are just a lot of wasted energy.
By Robert C. Harris
Ever watch a board meeting that looked more like a volleyball game? The sport is between teams of players separated by a net, each trying to score points before the ball hits the ground. In the case of a board meeting, a director throws an idea in the air. Other directors comment and ask questions to keep it in the air, the idea is spiked a few times, and it either fails or passes. The process may go on for 15 to 30 minutes at which time another ball is served, and the discussion repeats.
Smooth the Path
We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. We, and they, remember how we feel. It is important that we know how we are making members feel. A great tool to do this is imaginative empathy.
Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey, fulfillment reports tied audience research as the most important service provided by conference hosts. So what is a post-event fulfillment report?
The Demand Networks
In 2009, Inuit’s founder Scott Cook realized that their current management model simply could not keep up with the pace of continuing innovation in the market place. The solution was to build entrepreneurship and "innovation factories" in every division. New product development, in some areas, was treated as a startup process and utilized different processes and measures of success. Deference to products, policies, structures and models as they currently exist squanders an astonishing number of opportunities daily.
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063