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Save the dates!
Wednesday, January 21 Lunch & Learn: Everybody Loves Video. But how hard is it? And how much does it cost?
Presented by Renee Fernandes, Videographer, Renee Media; Darrin Scheid, Communications Manager, American College of Emergency Physicians
From the simple 20-second testimonial to the 8-minute Opening Session video at your annual convention, Renee and Darrin will explain how you can incorporate video into your marketing and how much it will cost to make it happen. Some video you can do yourself and some will break your budget. In this session, you will learn how to recognize the difference.
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. – Luncheon and Presentation
Location: Hilton Hotel, Fort Worth Downtown, 815 Main Street, Fort Worth, TX 76102
Early Registration

DFWAE 2015 Association Day: Monday, April 13, 2015
Association Day is a premier education and tradeshow event for association professionals in North Texas. Attendees gain practical information on leading associations and professional societies, acquire knowledge on membership strategies, professional education, communication, leadership, meeting planning, advanced technology and governance, as well as network with other association professionals from around North Texas. This event is projected to draw more than 300 association professionals, including association executive directors and many of their staff, along with more than 50 exhibitors. Location: Hurst Conference Center, 1601 Campus Drive, Hurst, TX 76054

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go, Rosanne Duke of International Association of Venue Managers, and Michael Fitch of Texas Association of Sports Professionals have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s, Rosanne’s and Michael’s demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

DFWAE Toastmasters
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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DFWAE New Member Spotlight

Getting to know: Kim Hopkins, Commercial Real Estate Women, Inc.

# Years in DFWAE: I joined June, 2014

Association / Position: CREW: Commercial Real Estate Women, Inc. (Dallas Chapter) Director of Operations

What I Love About DFWAE: After working for an association for 7 years now, I understand the value in networking with your peers. While Associations may differ in their focus, the challenges are the same and sharing ideas and advice is valuable! I am looking forward to getting more involved in 2015 and finding ways to give back to DFWAE.

Lifetime Highlights
Meeting my husband in 2002 and marrying him in 2005. Becoming a mom in 2008 with the birth of our son and then welcoming the birth of our daughter in 2011. After being told I may not ever be able to have children both of these moments were blessings and highlights! We are currently anticipating the arrival of our 3rd and last this June. Our favorite family moment has been a very adventurous 3800 mile road trip in the summer of 2013 (with a 4 and 2 year old) that took us from to: Odessa, TX, Tucson, AZ, Sedona, AZ, Moab, UT, Denver, CO and Lincoln, NE before heading back home to Frisco.

What was your first job?
When I was 13 I had a friend whose Mother had a catering/event planning company. For large events she would hire a group of us to work the coat check room. We had a blast (probably too much fun) and on occasion had the coats all mixed up!

What was your favorite book in 2014?
Probably Gone Girl. Everyone needs a book to get lost in on the weekend that has no educational value.

Who inspires you in the business community and why?
I am inspired by so many of the members of CREW Dallas. They work hard, give generously to the community, lend a hand to others in need and build and shape the City of Dallas in ways that amaze me. I have gained a foundation for philanthropy through the organization and our members and it is something that will impact the way I live the rest of my life. I would have really loved to shadow Mary Suhm, former Dallas City Manager for a day and also admire Betsy Price, Fort Worth Mayor.

How did you go about deciding to work for an association?
I was 25 when I started working for CREW Dallas so I think it chose me not vice versa! I was thrilled to work for an organization I had gained a lot of respect for in the few years leading up to taking the job. My former bosses had been members for 20+ years and I had seen first hand how much business members do with one another and how supportive the environment was.

What is your biggest roadblock/issue to growing your association?
A lot of Commercial Real Estate professionals are required to join organizations that give them their designation to be able to practice in their field. CREW does not have a designation so that is one road block. We saw it as an opportunity a few years ago though and launched a new partnership with SMU to offer a women’s leadership class called the SMU/CREW Strategic Leadership Certificate. I believe our Board of Directors does a remarkable job each year evaluating our Strengths, Weaknesses, Opportunities and Threats so that we can continue to work to remove roadblocks and create new opportunities. At the end of the day, people join CREW because they want to be members and participate in the organization. There are 13 Commercial Real Estate Associations in the Dallas/North Texas region so there is a lot of competition but our focus is on the success of our members and it makes us unique and we keep our eye on that.

What are your greatest strengths?
  • I look for the positive in every situation
  • My emotional intelligence and ability to solve problems
  • I embrace new ideas and trying new things
  • Active listening. I realized after a couple of very busy years of multitasking that I was thinking ahead in conversations and wasn’t 100% present. In 2013 it became a goal of mine to be present and give people my undivided attention during any conversation or in meetings. This is something I practice every day so it may not be strength yet but with much repetition something becomes a habit!

    What do you consider the greatest challenges in your work?
    People are so busy with their day jobs, not to mention their personal life and extracurricular activities so Professional Associations have to compete for precious time. These days our events have to have the “wow” factor to get people to carve out time in their schedules to attend something. We have incorporated intentional networking at all of our events and our 2015 theme is “Connections that Count”. Our members need to count on each opportunity that the organization provides as one where they can gain something valuable like important industry knowledge, training, a referral or business connection.
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    Where membership and culture meet
    Associations Now
    Changing organizational culture is a difficult job, but associations are in a special position to influence culture — the 2014 Merriam-Webster Word of the Year — among both staff and members.
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    Looking for similar articles? Search here, keyword MEMBERSHIP.

    The stories we tell ourselves
    Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? As prospective members progress down a decision-making path and we need to appeal to them at every step. To do that let’s dissect each step from their point of view. Stand in their shoes and imagine each scenario.
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    10 tips for increasing the stickiness of your membership
    Membership Marketing Blog
    We all want to increase membership retention. Here are some tips that you can implement this year to help make your membership stickier and encourage members’ to stay with your organization.
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    The first 100 days: How to help ensure success
    By William D. Pawlucy
    Imagine being hired for the most important job in an organization with no training, no standard operating procedures and not knowing who your team is and how they support you. Unfortunately, every year there will be chief elected officers all across the world who don't know their job or ask halfway through their term if there is even a strategic plan. Chief elected officers are where the "buck" stops, therefore they need to be the most informed and prepared officer of the nonprofit corporation. There are four knowledge areas that are critical to their success.
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    Give the names of the three chains of radar stations that were designed to give warning of a Soviet attack on North America.

    The correct answer is...

    Join Mensa | Mensa Home Test | Mensa Benefits

    Get your association's office ready for engagement
    Many small staff associations don’t have offices. There are a lot of advantages to sharing a space or working from home, but there are some major perks to having a brick and mortar office too. If you’re lucky enough to have an address that’s not your home or PO box, here are some tips to spruce up your office to get those members engaging for the new year.
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    7 sources for your next big idea
    The Demand Perspective
    “Innovation isn’t a department,” write Mohanbir Sawhney and Sanjay Khosla in their article, Where to Look for Insight. “It’s a mindset that should permeate your entire enterprise.” It is looking at the familiar from an entirely new perspective and uncovering possibilities others missed; finding connections and parallels in dissimilar realms; discerning opportunities in failures. Not many organizations, including associations, encourage what the authors call “imaginative understanding.” Yet, as this article points out, “Several Fortune 500 companies have been founded on a single insight about what customers want."
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    4 visionary leadership conference mindsets needed in the 21st Century
    Midcourse Corrections
    Vision … it’s easy to talk about; it’s hard to create and implement. And it’s often even harder to upgrade. What’s your vision for the 21st Century conference? How are conferences evolving? As the new year starts, there’s no time like the present to think about creating a fresh vision and adopting a new frame of mind for your next conference.
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    2 FTC cases demonstrate the antitrust risk of association codes of ethics
    The Federal Trade Commission (FTC) announced consent orders on December 23, 2014 requiring the Professional Lighting and Sign Management Companies of America (PLASMA) and the Professional Skaters Association (PSA) to eliminate from their bylaws provisions that limited competition among each association's members. These orders, along with two similar actions, are important reminders that trade and professional association codes of ethics and membership restrictions can present significant antitrust risk if not structured properly.
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    DFWAE Leadership Briefings
    Colby Horton, Vice President of Publishing, 469.420.2601
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