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Save the dates!
Wednesday, February 18 Lunch & Learn: Building Effective Association Sponsorships
Moderated Panel Discussion with Q&A
Sponsorship has become a vital aspect of running our associations. How do you obtain and retain sponsors for your events? It all starts with creating viable and valuable sponsorships. Join us as this panel of industry veterans explains what you need to do in order to potentially increase your sponsorship revenue!
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. – Luncheon and Presentation
Location: Hilton Dallas Lincoln Centre, 5410 Lyndon B Johnson Freeway, Dallas, 75240
Early Registration

DFWAE New Member Networking Social and Happy Hour
Thursday, February 19, 2015, 5:00 p.m. – 6:30 p.m.
Come meet the newest members whom have joined DFWAE during the past six months. Participate in the fun speed networking event, and meet and welcome new members, too.
Location: Knife, at The Highland Dallas, 5680 North Central Expwy, Dallas, 75206
$10 Registration Opens Soon.

DFWAE 2015 Association Day: Monday, April 13, 2015 – Channel Your Inner Rock Star
TUNE UP: Reenergize. Discover your strengths and learn how to lead a staff that’s ready to rock. HARMONIZE: Network with your peers from DFW area associations and participate in a series of jam sessions designed to take your organization to the top of the charts. Don’t miss out – there’s something for everyone at this year’s Association Day. Register today for big discounts and special rates for additional attendees! ROCK IT: Join the effort to promote rockstar excellence in the association world…inspire great leadership and drum up collaboration in the DFW community. This event is projected to draw more than 300 association professionals, including association executive directors and many of their staff, along with more than 50 exhibitors.
Location: Hurst Conference Center, 1601 Campus Drive, Hurst, TX 76054
Early Registration Rate Open through February 28 (Individuals and Groups)

DFWAE Dine Around: Friday, May 1, 2015
Event and Registration details soon..
Location: Grapevine, TX

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go, Rosanne Duke of International Association of Venue Managers, April Krause of Cornerstone Credit Union League and Michael Fitch of Texas Association of Sports Professionals have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s, Rosanne’s, April's and Michael’s demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

DFWAE Toastmasters
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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DFWAE New Member Spotlight

DFWAE is pleased to welcome its newest members:
David Rhodes, GEMS Dallas
Kathryn Sontag, BOMA Dallas
Danika Mendrygal, Haynes and Boone LLP
Nicole Sorensen, American Mensa, Ltd.
Steven Hacker, Bravo Management Group
Rachel Robichaud, PPAI
Scott Seril, Marketing General Incorporated
Karin Grebe-Hobbs, Movie Tavern
Donovan Shanahan, Hanley Wood
Lawanna Lambert, Odessa Convention and Visitors Bureau
Robert Lopez, McAllen Convention & Visitors Bureau
Jess Heid, American College of Emergency Physicians
Britna Savarese, Sir Speedy Addison 4043
Roma Giordano, Caesars Entertainment
Patricia Neerman, Marketing General Incorporated
Marcia Baker, The Mended Hearts, Inc.
Amanda Billo, Wyndham Jade
Candice Benjamin, MultiView Inc
Chasity Lemich, The Highland Dallas
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What a customer-driven association might look like
Associations Now
A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not just member-driven. Does the road to increased revenue run through technology offerings? Here’s a hypothetical to get your brain moving.
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The future of association management systems
What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. You get a different answer depending on who you speak with, but put on the spot were five of the industry’s leading AMS provokers for a panel discussion at ASAE’s 2014 Technology conference, held in December at the Gaylord National Harbor just outside of Washington D.C. Here’s is some of what transpired.
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6 steps for handling member complaints
Despite an association’s best efforts, complaints happen. But no matter what the cause, unhappy members are still members and it’s important for associations to try and make them happy again. If you’re thinking, “easier said than done,” then take a look at these six steps for handling member complaints.
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Are you using surveys all wrong?
Most often we turn to data and surveys to get answers about our members — but those methods, too often, are not designed to answer the kind of questions we are asking.
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Name the capital of Samoa.

The correct answer is...

Join Mensa | Mensa Home Test | Mensa Benefits

Refining your segmentation strategy
By Michael J. Berens
Chances are your association's 2015 business plan includes goals to grow membership and increase revenues. It also probably outlines some strategies for how you're going to accomplish those goals, like developing new programs, increasing member engagement, and targeting potential new members and/or donors. Associations have a host of marketing and communications tools available to help them achieve the latter, but they don't always make the fullest use of them. If your association is one of those, make this the year you fine-tune your outreach efforts.
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What makes members volunteer and keeps them coming back
Associations Now
We talk a lot about member engagement. Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association.
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Looking for similar articles? Search here, keyword VOLUNTEERS.

Keep your board members off email (at least during your meetings)
Association Management Blog
Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your board struggle to be conversational around critical or strategic topics? While every board is certainly different, here are some methods that have moved the needle within some of the most engagement-resistant groups.
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Become a ridiculously in charge rock solid conference leader
Midcourse Corrections
Your perspective, your vision, your idea of your role in creating that conference has everything to do with what you allow, what you build, what you create and what you own. In your mind, what are your limits? What borders do you draw around what you are supposed to do to meet the minimal job requirements or what you can do to help fulfill a bigger picture?
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We undermine our member service every time we ...
Smooth the Path
Sometimes our adherence to policies, rules or ‘this-is-how-we-do-it-ness’ gets in the way of good customer service. The dilemma for staff usually is triggered by a non-standard request. When confronted by these usually reasonable non-standard requests we see a range of staff reactions.
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DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2644   
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