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Save the dates!
DFWAE Toastmasters (Please note NEW Meeting Address)
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More
Wednesday, Feb. 19: February Luncheon Meeting
"Ignite Membership – Membership Drives That Work"
Panel Discussion and Q&A, Moderated by Sherry Milligan, CAE, Associate Executive Director, American Association for Respiratory Care
11:30 a.m. - 12 p.m. — Registration and Networking
12 p.m. - 1:30 p.m. — Luncheon
Location: Dallas/Fort Worth Airport Marriott
More Information / Register Now
Monday, Apr 7: A-Day 2014
Many Associations Declare "A-Day" a Holiday! There’s something for everyone, so plan on closing the office and bringing the entire staff!
8 a.m. – 6 p.m.
Location: Embassy Suites DFW Airport North / Outdoor World (Grapevine)
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How to attract younger members to your association
Many associations are aging and that trend will negatively impact quite a few organizations in the future. A recent post from XYZ University said, “Baby Boomers are retiring, and as they do, you can expect the number of cancellations due to retirement to increase. This means, engaging the next generation to fill the membership ranks gets more important every year.” But the practice of attracting the next generation becomes difficult when there are no or few younger people in the membership. No matter the demographics of your association’s membership, board or staff, there are ways to overcome this barrier and reinvigorate your association.
5 tips for your volunteer management plan
By Maria Huntley
You have a volunteer management plan, right? In 2010, 18 million people volunteered for a membership association, according to the January 2012 "Associations Matter: Associations By the Numbers" report published by the ASAE Foundation. That's a lot of people — and those people need sound management in order to make their time investment worthwhile. You owe it to your volunteers to have a purposeful management plan in place to provide structure and guidance for their activity.
Do you know your members' engagement potential?
More engagement equals more renewals, right? Maybe not. The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.
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Big data: Big headache or big opportunity for associations?
It seems you can’t go to an industry or association conference these days without seeing big data somewhere on the agenda. Admitting you don’t “leverage” or “harness” or “optimize” or “drill down” into big data today is like admitting you don’t tweet, use apps or have a Smartphone.
The key to a better board: Team dynamics
Harvard Business Review Blog Network
The belief that there is a direct connection between the board of directors and organizational success has been gaining ground lately, evidenced by the pressure shareholder activists have been exerting on boards for transparency as well as the “zombie director” movement to remove underperforming directors from boards. But research into what actually makes for a better board — and ultimately, a more profitable organization — remains surprisingly scant. As a result, most companies rely on the “same old” approaches to screening for board directors, recruiting friends and others who they believe have appropriate experience and expertise.
Google's 'Hummingbird' and associations
For the past couple of years, people have proclaimed “content is king.” For those of us announcing its coronation, September was our “told you so” moment. Google released Hummingbird, its latest algorithm, and it’s a game changer. It’s a new release (not an update like Penguin or Panda) focusing on easier, faster and more targeted search. This is excellent news for associations if you leverage your knowledge to its fullest.
The missing piece in building competitive programs or organizations
The Demand Perspective
Have you ever thought of how you come up with a new plan, strategy or idea? What are your reference points — the building blocks of options and design elements you pick from? It occurred to me that most of us think in terms of a two-dimensional design: concepts, program or business model schemes; market positioning, structures or guiding principles. How often do we factor in new, intangible sources for establishing competitive advantage, like speed?
The extraordinary social media event marketing guide infographic
Having a social media plan for your next event is critical to your success. It shouldn’t be an afterthought or something only your attendees use. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan.
How to transition from visionary to leader
You've identified a great opportunity. Crafted a plan. Inspired talented people to join you and persuaded investors to put money into your fantasy. You are officially a visionary. Well done. Now comes the hard part. Being a visionary is table stakes in building a great company. Vision is the license to play the startup game and the base ingredient for being a leader. The challenge that you face now isn't easy--you have to lead. Leading is different.
7 ways to become a better leader
Discussions of leadership often center on overused tropes, including the rote phrase 'Leaders are born, not made.' But leadership is a quality that can be learned and then continuously strengthened. Some of our most celebrated business leaders didn't start out that way — instead, they matured into their leadership roles by actively responding to the world around them, re-evaluating their strengths and weaknesses and — perhaps most importantly — learning from their failures. Here's what you need to keep in mind if you want to strengthen your leadership muscle.
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