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Save the dates!
Wednesday, February 18 Lunch & Learn: Building Effective Association Sponsorships
Panel Discussion with Q&A, Moderated by Sherry Milligan, CAE, Assoc. Exec. Director, AARC
Sponsorship has become a vital aspect of running our associations. How do you obtain and retain sponsors for your events? It all starts with creating viable and valuable sponsorships. Join us as this panel of industry veterans explains what you need to do in order to potentially increase your sponsorship revenue!
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. – Luncheon and Presentation
Location: Hilton Dallas Lincoln Centre, 5410 Lyndon B Johnson Freeway, Dallas, 75240
Early Registration

DFWAE New Member Networking Social and Happy Hour
Thursday, February 19, 2015, 5:00 p.m. – 6:30 p.m.
Come meet the newest members whom have joined DFWAE during the past six months. Participate in the fun speed networking event, and meet and welcome new members, too.
Location: Knife, at The Highland Dallas, 5680 North Central Expwy, Dallas, 75206
Register Now

DFWAE 2015 Association Day: Monday, April 13, 2015 – Channel Your Inner Rock Star
TUNE UP: Reenergize. Discover your strengths and learn how to lead a staff that’s ready to rock. HARMONIZE: Network with your peers from DFW area associations and participate in a series of jam sessions designed to take your organization to the top of the charts. Don’t miss out – there’s something for everyone at this year’s Association Day. Register today for big discounts and special rates for additional attendees! ROCK IT: Join the effort to promote rockstar excellence in the association world…inspire great leadership and drum up collaboration in the DFW community. This event is projected to draw more than 300 association professionals, including association executive directors and many of their staff, along with more than 50 exhibitors.
Location: Hurst Conference Center, 1601 Campus Drive, Hurst, TX 76054
Early Registration Rate Open through February 27(Individuals and Groups)

DFWAE Dine Around: Friday, May 1, 2015
Event and Registration details soon.
Location: Grapevine, TX

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go; Rosanne Duke of International Association of Venue Managers; April Krause of Cornerstone Credit Union League; Michael Fitch of Texas Association of Sports Professionals; and Stacy Palmer of The Beryl Institute have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s, Rosanne’s, April's, Michael’s and Stacy's demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

DFWAE Toastmasters
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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DFWAE New Member Spotlight

Getting to know: Jess Heid, American College of Emergency Physicians

# Years in DFWAE: a month or two

Association / Position: American College of Emergency Physicians / Senior Marketing Managers

What I Love About DFWAE: The networking opportunities with people with much more experience and hard-fought knowledge than I have – that they are willing to share!

Lifetime Highlights Some of my biggest personal accomplishments have come in the wilderness: my husband and I are avid canoeists and I’ve gained so much confidence by becoming a (relatively) accomplished outdoorswoman. And I can’t deny that the challenges of birthing and raising two busy boys rank high in my lists of highlights, too.

What was your first job? The first thing I ever got paid to do was teach cello lessons to younger students. My first “real” job was as a hostess at a Bob Evans restaurant in the small town where I grew up.

When was your favorite book in 2014? I have two young children, so I read an embarrassingly small number of books these days. One great one was “Raising Your Spirited Child” by Mary Sheedy Kurcinka. What amazes me most about a good parenting book is that if you changed the name, it could probably be a business book, too. There’s a lot to be learned about human interaction in there!

Who inspires you in the business community and why? I am continuously inspired by women in leadership positions who gracefully juggle the demands of family and professional life. There is no shortage of these role models in the association world, and I admire and seek to learn from their unflappability and strength.

How did you go about deciding to work in the association industry? My association career began by accident in college when I took an internship at the Road Runners Club of America. While I’ve done stints in the for-profit world since then, what keeps me in the association world is the dynamic nature of the work - I love to wear many hats and be challenged to develop solutions for a variety of challenges.

What is your biggest roadblock/issue to growing your association? The universe of potential members is finite due to our membership requirements, so identifying those “unknown” qualified members and assessing what would entice them to join remains a challenging value proposition.

What are your greatest strengths? Adaptability and a sense of humor.

What do you consider the greatest challenges in your work? Finding the right balance of strategy and execution. The most visionary ideas aren’t worth anything if they are never executed, but too much task-focus doesn’t leave any breathing room for brilliance, either. The old adage of working smarter, not harder, is often easier said that done … but I relish the challenge!
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Why your association needs member personas
According to HubSpot, a persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Now I know what you’re thinking: I’m not in marketing and my association doesn’t really have customers, so why should I care? Well, no matter what industry you’re in, personas are the key to success. And in the case of associations, we’re talking about member personas. Creating personas for your members can actually help you to recruit and retain the right people. After all, if you know what your personas are trying to achieve, you can create content to help them reach their goals.
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From promoted pins to social profiles on Google: What's new in social media
It seems like every day there’s a new social media outlet, or at least a new element to existing mainstays. Here is a look at three recent developments in the social sphere, provided by Elizabeth Bookhultz, an expert association social media specialist.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.

Are you the 'up periscope' for your nonprofit organization?
By William D. Pawlucy
The nonprofit world is seeing a downturn in volunteerism, a squeeze on its revenue streams and rising competition. How can you be the one who sees what is ahead and makes important course changes to maintain your organization's relevance? During a recent board training session, an executive director was asked about his role. His response led me to write this article. He said, "I need to be the 'up periscope' for my organization. That is my most critical role." Here are five ways to be proactive rather than reactive and be the "up periscope" for your organization.
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Do our association's members feel taken care of?
Smooth the Path
The question to ask ourselves: is our association pro-member or pro-association? That orientation makes all the difference in the world to our members. Associations that are pro-members will thrive. Associations that are pro-association will continue to struggle.
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Winston Churchill and FDR had several “code words” when discussing WWII secrets. The code word “tube alloys” referred to what?

The correct answer is...

Join Mensa | Mensa Home Test | Mensa Benefits

What tacit value do you offer?
It generally takes a lot of very focused, intense work to arrive at the sources of your tacit value, and the “why” that animates the entire being of your organization. The truth is, a lot of learning leaders don’t want to face up to this type of work. It’s easier to look for “best practices,” to follow what the competition is doing, to license the latest technology or to dabble in the latest learning trend. In most cases, that’s not creating value.
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Educators: The missing link between today's and tomorrow's members
Associations Now
In the face of a typical 31 percent conversion rate from student memberships to professional memberships in the association industry, it can feel like a lot of work to invest in the future, with no guarantee of positive returns. In that way, associations aren’t all that much different from the students they’d love to attract: It’s a lot easier to focus on the short term than the long term.
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The comfort zone is really the danger zone
By Betty Boyd
A leader doesn't just wake up one day and become one. Leaders must work on and practice their leadership skills. Quite simply, that means leading others. However, over time, leaders can become complacent in how they lead. These types of leaders end up in their own comfort zone, and this is really a danger zone. How do leaders end up in the comfort zone, and how can they be turned around?
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Playing the odds
Partners Preceptors
In association management, we play the odds quite often with membership, meetings, products and services. As we plan meetings and conferences, develop new membership benefits and create new products, we are basically betting that our members will play along and embrace what we are offering.
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DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2644   
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