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DFWAE NEWS

Save the dates!
DFWAE
Friday, Feb. 21: Final Day for Early Registration Rate, Association Day 2014
Save at least $25 per registration by signing up your organization before the early rate closes!
Many Associations Declare "A-Day" a Holiday! There’s something for everyone, so plan on closing the office and bringing the entire staff!
8 a.m. – 6 p.m.
Location: Embassy Suites DFW Airport North / Outdoor World (Grapevine)
More information

Wednesday, Feb. 19: February Luncheon Meeting
"Ignite Membership – Membership Drives That Work"
Panel Discussion and Q&A, Moderated by Sherry Milligan, CAE, Associate Executive Director, American Association for Respiratory Care
11:30 a.m. - 12 p.m. — Registration and Networking
12 p.m. - 1:30 p.m. — Luncheon
Location: Dallas/Fort Worth Airport Marriott, 8440 Freeport Pkwy, Irving 75063
More Information / Register Now

DFWAE Toastmasters (Please note NEW Meeting Address)
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

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INDUSTRY NEWS


Member recruitment: What's your strategy?
By Maria Huntley
I am always keeping my eye open for opportunities to develop myself professionally and connect with smart people from whom I could learn something. So when I was checking out my LinkedIn page the other day and saw a posting promoting the National Association of Distinguished Professionals, my interest was piqued. As a person who has spent the last 15 years making association management my career, I wanted to learn more about this distinguished association. I ended up learning plenty about their process of recruitment.
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Could associations replace college?
Tagoras
It’s not such a crazy question to ask these days, even if only as a rhetorical exercise to help you develop a long term vision and strategy. Consider the heat that higher education has taken lately. Tuition costs are high while the results, many feel, are not what they should be. Employers increasingly feel college graduates are not showing up to work as prepared as they should be. And, while it is still true that college graduates fair better economically than non-graduates, it’s hard not to get the sense that this difference could easily collapse. Ask any recent college graduate currently living in her parents’ basement. Many are starting to argue, quite convincingly in many cases, that there are good alternatives.
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Looking beyond the membership numbers
Associations Now
The rise of a third-party online community for doctors could be viewed as a cautionary tale for associations — or, instead, a reminder that a membership count isn’t the only measure of success.
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Looking for similar articles? Search here, keyword MEMBERSHIP.


9 ways your association can make the most of an election-year Congress
XYZ University
Around this time of year, government relations professionals are meeting in their respective associations and coming to the same conclusion: Because it’s an election year, congressional productivity will grind to a halt sooner rather than later. However, this doesn’t mean that your work has to suffer. Here are nine ways your association can maintain productivity when Congress is focused on campaigning.
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Salic law applied to which of the following? a. Celts, b. Franks, c. Gains, d. Norse, e. Picts

The correct answer is...

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Stories boards tell — and how to untell them
By Michael J. Berens
Keeping board members on track is never easy, but what do you do when your board falls prey to misinformation — in particular, misinformation of their own making? One member may make a comment, ask a leading question or convey a recent conversation that contains inaccurate information. Before someone knowledgeable can respond, another member has repeated and reinforced that inaccurate information. In short order, the entire board is engaged in debating a story that is riddled with error and unfounded assumptions about a situation that does not, in fact, exist.
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5 surprising reasons millennials join and stay with your association
MemberClicks
The heart of your association is your membership. Your members show up and stick around because they’re getting something out of the experience. If any association executive was polled about why their members join and renew they’d probably say something about the great programs, networking with industry leaders, professional interaction, doing good in the community, and so on. While all that may be true, there are other reasons your members join as well.
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How are associations using twitter?
Social Fish
Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.
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Leadership is not a solitary task
Harvard Business Review Blog Network
An inspiring historical story is once again making the rounds at least partially because of its inclusion in Malcolm Gladwell’s new book, David and Goliath. In it, Gladwell tells the story of the French town of Le Chambon-sur-Lignon, which became a safe haven for Jews in Nazi-occupied France during World War II. Led by minister André Trocmé, the residents of Le Chambon-sur-Lignon saved between 3,000 and 3,500 Jews (in addition to others seeking refuge) from 1940 until the end of the war, bringing them into the community and hiding them from French and Nazi officials. By any measure, their actions were courageous and inspiring. They were also an example of the power of community in leadership.
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DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2644   
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