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Home   Events   Calendar   Leadership   Awards   Career Center Feb. 16, 2011
 
 
 

DFWAE: Advancing Your Career in Association Management

DFWAE serves the association community by promoting professionalism, encouraging leadership development and facilitating the exchange of ideas and information through quality programs and services.




Make your next tradeshow a 'qualified' success
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We all have read about the business benefits of face-to-face interaction: It creates personal connections, builds trust and fosters engagement. Tradeshows are one of the most common — and successful — examples of face-to-face interaction because they allow for a brand to connect with a high number of customers and prospects at once. However, it's unrealistic to expect that just because you have an exhibit at a show you'll be flooded with hundreds of qualified leads. Real effort needs to be expended to ensure you spend time with the right people — and know how to disengage with the wrong ones. More

What does 'CEO commitment' to leadership development really mean?
Great Leadership    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You recently have learned that the biggest differentiator of companies that excel in succession planning and senior leadership development ("talent management" is the latest buzzword) is the commitment and ownership of the CEO or top executive. You candidly say, "OK, I'm committed all right; I'm just not sure what to do." The good news: There IS something you can do. More

The new rules of event marketing
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As much as "stunt" can seem like a dirty word, marketing through standout events never has been so maverick. Whether you call it event marketing, experiential marketing, live marketing, participatory advertising or any other moniker, this is a brave new world of blowing things up, building in a technological overlay to real-world places, and convincing otherwise sane passers-by to dance or change clothes in the street — all with the motive of engaging consumers. Inc. talked with some of the smartest minds in experiential marketing to find out how they pull off memorable events — and make sure there's significant consumer engagement long after the event is over. Here's what they said. More

The wisdom of Booker T. Washington
Leadership Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Booker T. Washington, the first African-American to receive an honorary degree from Harvard, was an American educator, author, orator and political leader. Even though Washington was born into slavery, through the support of wealthy philanthropists he was able to raise funds to establish and operate thousands of small community schools and institutions of higher education for the betterment of blacks throughout the South. In 1901 his popular autobiography, "Up From Slavery," was first published and has been translated into many languages. More

Lessons learned from going hybrid: 3 case studies
MeetingsNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If 2010 was the year hybrid became part of the day-to-day meetings industry lexicon, 2011 may be the year meeting pros finally get comfortable with the concept. Hybrid meetings — events with both physical and virtual components — are complicated undertakings, challenging event organizers' technological, logistical and marketing expertise. More

10 business and leadership lessons from Machiavelli
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Few historical figures are as divisive and polarizing as Niccolo Machiavelli. The fact that this Renaissance philosophers works date back 500 years hasn't blunted its impact or controversy one bit. Some view him as the father of modern materialism, inspiring people to do or say anything to achieve personal gain, i.e., the ends justify the means. Others, however, see him as the world's first great realist and a positive influence on modern politics and capitalism. More

Meetings spur economic growth
One+    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study by a Michigan State University sociology professor shows a great value of meetings: economic development. Conventional wisdom holds that job growth attracts people to urban areas. But according to a study in the Journal of Urban Affairs, MSU's Zachary Neal found the opposite to be true. Bringing the people in first — specifically, airline passengers traveling on business — leads to a fairly significant increase in jobs, he says. More

Association management: Building a vision for your conference
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you think about it, your conference may be the most important asset your association has both in terms of member connection, financial benefit and goodwill. Back in the old days, we thought it was enough to choose a "theme" and then schedule keynotes and workshops accordingly. More
   
DFWAE Leadership Briefings
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