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Save the dates!
Wednesday, March 18 Lunch & Learn: Bridging the Gap Between Strategy and Operational Capabilities
Associations and nonprofits are facing a crossroads . . . a time of change and challenge. More and more leaders are nearing the retirement age. The internet age has eroded association benefits, while at the same time members are expecting "the Amazon experience". Add to that the challenge of data stored in many disparate systems, while board members continue to ask why they can't have a report tracking all member engagements. These are the challenges that keep many association exec's awake nights. Attend this session to learn the importance of a strategic technology assessment and building a roadmap for success.
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. – Luncheon and Presentation
Location: Buca di Beppo, 2701 Hwy 114, Southlake, TX 76092
More Information / Early Registration

DFWAE 2015 Association Day: Monday, April 13, 2015 – Channel Your Inner Rock Star
TUNE UP: Reenergize. Discover your strengths and learn how to lead a staff that’s ready to rock. HARMONIZE: Network with your peers from DFW area associations and participate in a series of jam sessions designed to take your organization to the top of the charts. Don’t miss out – there’s something for everyone at this year’s Association Day. Register today for big discounts and special rates for additional attendees! ROCK IT: Join the effort to promote rockstar excellence in the association world…inspire great leadership and drum up collaboration in the DFW community. This event is projected to draw more than 300 association professionals, including association executive directors and many of their staff, along with more than 50 exhibitors.
Location: Hurst Conference Center, 1601 Campus Drive, Hurst, TX 76054

DFWAE Dine Around: Friday, May 1, 2015
Event and Registration details soon.
Location: Grapevine, TX

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go; Rosanne Duke of International Association of Venue Managers; April Krause of Cornerstone Credit Union League; Michael Fitch of Texas Association of Sports Professionals; and Stacy Palmer of The Beryl Institute have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s, Rosanne’s, April's, Michael’s and Stacy's demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

Happy 7th Anniversary, DFWAE Toastmasters!
DFWAE Toastmasters meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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DFWAE New Member Spotlight

Getting to Know: Marcia Baker, MS in Education

# Years in DFWAE:
This year (2015) is my first year to join as a member, although I have participated in past DFWAE and ASAE training and networking activities over the years as a guest.

Association / Position:
Mended Hearts, Inc. / Director of Field Services

What I Love About DFWAE:
Meeting and learning from other association leaders with similar challenges.

Lifetime Highlights:
  • I completed my master’s degree in Illinois while working full-time. The next year, I accepted a promotion and job transfer to Dallas with American Heart Association twenty years ago which ultimately advanced my nonprofit management career.
  • Completed my American Sailing Association Instructor certification in 2009. I’m now teaching the basics of sailing to Girl Scouts at Camp Rocky Point for the third season.
  • Opportunity to sing a commissioned choral music piece, “Sing For the Cure” in Carnegie Hall, New York City with my community chorus.

    What was your first job?
    Teaching vocal music in a Missouri-based middle school (grades 4-8).

    What was your favorite movie in 2014?
    Into The Woods – The movie combined my love of musicals with my admiration and versatility of actress Meryl Streep.

    Who inspires you in the business community and why?
    This past year Mended Hearts Executive Director, Michele Packard-Milam, CAE has inspired me with her talents and experience in board governance, and aligning our programs to enhance marketing of the organization.

    How did you go about deciding to work in the association industry?
    I moved from teaching music students to working in association management with volunteers over 30 years ago. I love working on a worthy mission to make a difference in our lives, and building relationships with volunteers to accomplish a common goal.

    What is your biggest roadblock/issue to growing your association?
    Reaching acceptance by our community-based chapters and members of common goals and implementation strategies.

    What do you consider the greatest challenges in your work?
    Association policies and guidelines that need updates to modern trends, combined with aging volunteers entrenched in historical ways of accomplishing goals.
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    5 great membership retention strategies
    The key to retaining members is to ensure that they are receiving value from their membership and that they’re aware of the value they are receiving. Engaging with members on a regular basis to communicate this value to them helps keep it fresh in their mind and reminds them of why they became members in the first place. So what are the best retention ideas and strategies?
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    'SPIKE' your marketing efforts to take them to the next level
    Associations Now
    PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”
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    6 ways to attract engaged members in 2015
    Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? There are great strategies for assuring success in recruiting, retaining and engaging members if you’ll commit the time and resources to making it happen. Spoiler alert: it doesn’t have to be difficult.
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    Are associations focusing their marketing effort on the wrong things?
    Smooth the Path
    Most of the marketing consulting and marketing services community focuses on the how you get your message out. Because of this emphasis we start to think that having a social media account or trying the newest channel is the key to marketing success. Conversely, we panic because we hear that old technology is dead: email, newsletters, magazines, listserves. We think the how we get the message out is more important than the message itself. We race to be present in the popular channels. What if we are completely wrong?
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    Where was “Priam’s Treasure” in 1932 (city)? Who took it from Asia Minor in the 19th century? What country is it in at present?

    The correct answer is...

    Join Mensa | Mensa Home Test | Mensa Benefits

    2 huge changes you might not have noticed in the association world, but will
    Our jobs are getting harder for a number of reasons but unlike so many things in the past, these changes are not handled in an afternoon and then checked off a to-do list. They will alter the way in which we work.
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    Relationship-driven leadership
    The Demand Networks
    Anna Caraveli writes: “The need to re-focus associations from increasing numbers (of members, events etc.) to increasing the value of relationships, especially existing relationships, has been on my mind a great deal lately. Many executives and professionals will nod their heads in agreement with this approach, and even passionately advocate for member centricity. The problem is that most are at a loss when it comes to translating it into action.”
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    Looking for similar articles? Search here, keyword LEADERSHIP.

    Less is more when it comes to setting goals
    By Robert C. Harris
    Many planning retreats result in a to-do list. The board assigns projects and tasks to committees and staff who are already overloaded. It takes a seasoned leader or facilitator to communicate that planning is not simply for adding ideas but also for analysis, focus and abandonment. With a finite amount of resources, the strategic plan should hone in on the association's core competencies. No board should feel bad about a plan that appears to be smaller or have fewer projects.
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    Zombie projects: How to find them and kill them
    Harvard Business Review
    Zombies are projects that, for any number of reasons, fail to fulfill their promise and yet keep shuffling along, sucking up resources without any real hope of having a meaningful impact. Everybody has them — and everybody should get rid of them. Now.
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    DFWAE Leadership Briefings
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