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Save the dates!
DFWAE 2015 Association Day: Monday, April 13, 2015 #DFWAEAday
Channel Your Inner Rock Star

TUNE UP: Reenergize. Discover your strengths and learn how to lead a staff that’s ready to rock. HARMONIZE: Network with your peers from DFW area associations and participate in a series of jam sessions designed to take your organization to the top of the charts. Don’t miss out – there’s something for everyone at this year’s Association Day. Register today for big discounts and special rates for additional attendees! ROCK IT: Join the effort to promote rockstar excellence in the association world…inspire great leadership and drum up collaboration in the DFW community. This event is projected to draw more than 300 association professionals, including association executive directors and many of their staff, along with more than 50 exhibitors.
Location: Hurst Conference Center, 1601 Campus Drive, Hurst, TX 76054

DFWAE Dine Around: Friday, May 1, 2015
Come spend a fun evening touring Main Street in Grapevine! Your registration fee of $70 per person includes a wine tasting with light appetizers at Messina Hof; followed by dinner in a private setting at Farina’s Italian restaurant; and concluding with dessert at Sloan & Williams, where you will sample a flight of wine ice creams (yes, you read that correctly). If you’d like to stay out late and explore the area, why not make your own reservations to stay overnight Friday at the new Courtyard Marriott in Grapevine and enjoy the special DFWAE group rate of $89? Join us for the 2015 DFWAE Dine Around event!
More Information/Registration

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go; Rosanne Duke of International Association of Venue Managers; April Krause of Cornerstone Credit Union League; Michael Fitch of Texas Association of Sports Professionals; and Stacy Palmer of The Beryl Institute have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s, Rosanne’s, April's, Michael’s and Stacy's demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

DFWAE Toastmasters
DFWAE Toastmasters meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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DFWAE New Member Spotlight

Welcome new members. We appreciate your support and hope to see you at Association Day 2015. #DFWAEAday

Frank Mortl III, American Fire Sprinkler Association Inc.
Kelly George, MemberCentral
Chris Hodges, Naylor Association Solutions
Stacy Palmer, The Beryl Institute
Jan Blackmon, AIA Dallas
Cathey Wise, American College of Emergency Physicians
Konnie Patke, Fredericksburg Convention and Visitors Bureau
Kevin Watkins, National Apartment Association
Amy Byrd, Marriott International
Sherry Gaff, City of Southlake
Rhonda Grisamore, Stockyards Station
Dalma Molnar, IREM Dallas
Sindy Schiller, Pasadena Convention & Visitors Bureau
Secilee Powell, Apartment Association of Greater Dallas
John Perkins, Gray Wolf Promotions, Inc.
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Member data collection: The never-ending story
Associations Now
Association professionals, like most marketers, lead double lives. By day we strive to collect data about our members, to verify their addresses and job titles, and to learn their interests — anything that makes it easier to serve them and sell to them more effectively. By night, in our personal lives, we jealously protect that very same data about ourselves from the prying eyes of other marketers and advertisers. And so we know from personal experience that the work in our day job is an uphill battle.
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Can associations keep pace in the tech race?
Association Adviser
Associations are generally not early adopters of technology, but they are taking steps to close the knowledge gap. According to Fara Francis, chief information officer of The Associated General Contractors of America (AGC), association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals.
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Why do we waste time at board meetings?
By William D. Pawlucy
How many times do we say that we want our board of directors meetings to run more efficiently? Poorly run board meetings are the number one reason why there is a lack of focus around strategic issues. As organizations seek performance excellence, they look to organizations for performance improvements such as the Malcolm Baldrige National Quality Award and performance techniques and tools such as Six Sigma. Both Baldrige and Six Sigma recommend performance scorecards and dashboards to track, measure and monitor performance looking forward. Here are some key metrics to track for your organization.
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Looking for similar articles? Search here, keyword BOARDS.

Don't market your association on this alone
Marketing is an essential part of an association professional’s job. From content marketing (providing your members and prospects with content that educates, entertains, and/or entices) to referral marketing (and building membership ambassadors who help you reach out to prospects), small-staff associations are busy coordinating it all. However, if you have been busy telling people about (only) the networking opportunities at your association you’ve hit a time warp because it’s not a message that will appeal to today’s audience.
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What is the alternative name of typhoid?

The correct answer is...

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'I'm as engaged as I want to be'
Effective Database Management
When associations measure member engagement, they discover that some portion of the membership is not engaged at all, and the natural tendency is to say "We need to do something to get these members engaged!" But it may be a mistake to spend too much time and energy on it. And here's why: Some members won't engage, but they will always renew.
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4 deeds your conference must exploit
Midcourse Corrections
Your conference should be something to be experienced. It should be an action verb, not a passive experience. It should be something that participants do, not consume. The following four deeds are how to create an active unforgettable transformative conference experience for your participants. You need these deeds to grow your conference. They are the fundamental nature of an amazing conference attendee experience.
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Are your metrics for success and criteria for rewards consistent with your vision?
The Demand Perspective
Is there any organization in the world — business or non-profit — that would readily admit customers are not its number one priority? “We just don’t care that much about our customers. We are busy with more important things, such as budget and board meetings.” Let's face it, we are surrounded by well-intentioned, self-proclaimed member or customer-centric organizations that, nonetheless, behave more like product and process-centered bureaucracies.
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4 tips on how to grow leaders within an organization
By Betty Boyd
Growing leaders within an organization is a great opportunity, but leadership is not developed overnight. It takes a long, steady process of coaching, mentoring and giving people a chance to excel. Current leaders must step up and mold the future of the organization. Here are four tips to better help grow leaders within your organization.
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DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2644   
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