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Thank you 2015 Association Day committee

A huge thanks to an incredible team of professionals and fabulous volunteers for your time, talents and treasures. Your energy, enthusiasm and efforts made Association Day 2015 a fantastic success. Thank you, thank you, thank you. #DFWAEAday Rocks!
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A-Day rock stars!
Congratulations Sonja Phillips, American Airlines Training & Conference Center, awarded the 2015 DFWAE Award of Excellence Congratulations Teresa Foster, CAE, BOMA Dallas, awarded the MultiView Executive of the Year award for association excellence and leadership.Thank you rock star keynote speakers, Dayna Steele and Michelle Kinder!
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Save the dates!

DFWAE Dine Around: Friday, May 1, 2015
Come spend a fun evening touring Main Street in Grapevine! Your registration fee of $70 per person includes a wine tasting with light appetizers at Messina Hof; followed by dinner in a private setting at Farina’s Italian restaurant; and concluding with dessert at Sloan & Williams, where you will sample a flight of wine ice creams (yes, you read that correctly). If you’d like to stay out late and explore the area, why not make your own reservations to stay overnight Friday at the new Courtyard Marriott in Grapevine and enjoy the special DFWAE group rate of $89? Join us for the 2015 DFWAE Dine Around event!
More Information/Registration

May Lunch & Learn: Wednesday, May 20 – CAE Discussion Groups
Presented by Michele Packard-Milam, CAE, Executive Director, The Mended Hearts, Inc.
To overview and discuss questions that may appear on a CAE exam. This Lunch and Learn will focus on how becoming a CAE is good for you and your career.
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. – Luncheon and Presentation
Location: Hilton DFW Lakes Executive Conference Center, 1800 TX-26, Grapevine, 76051
Early Registration

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go; Rosanne Duke of International Association of Venue Managers; April Krause of Cornerstone Credit Union League; Michael Fitch of Texas Association of Sports Professionals; and Stacy Palmer of The Beryl Institute have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s, Rosanne’s, April's, Michael’s and Stacy's demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

DFWAE Toastmasters
DFWAE Toastmasters meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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DFWAE New Member Spotlight

Getting to know: Frank Mortl III, Executive Vice President, American Fire Sprinkler Association

# Years in DFWAE: Recently joined in January of 2015

Association / Position: American Fire Sprinkler Association / Executive Vice President

What I Love About DFWAE: The opportunity to borrow brilliance from many dynamic, like-minded individuals who understand the challenges of providing association related services to members and volunteer supporters.

Lifetime Highlights: Relinquishing my role as the leader of medical professionals specializing in gene therapy, what they referred to as the “future of medicine”, to assist with the devastating economic effects the 2008 recession had on my home state of Michigan. Subsequently, I became CEO of a prominent REALTOR Association and helped change the negative culture brought upon by the subprime mortgage crisis through reestablishing the positive aspects related to the American dream of home ownership.

What was your first job? Serving as a paid Congressional intern for Dave Camp, a member of the United States House of Representatives who eventually became chairman of the powerful tax-writing House Ways and Means Committee.

When was your favorite book in 2014? What are you reading now? Reading “Julie’s Story, My Life With Lupus”, written by the wife of a member of the Board of Directors for the nonprofit charity I led, the Michigan Lupus Foundation, was both inspirational and provided amazing insight into the challenges associated with struggling from the unpredictable disease. I’m currently reading “Knowing Y – Engage the Next Generation Now”, a book I won as a door prize by attending DFWAE’s Association Day 2015!

Who inspires you in the business community and why? Steve Muncy, CAE. As President of the American Fire Sprinkler Association and Past President of the Dallas Fort Worth Association Executives, I am fortunate to be mentored everyday by an individual who not only has excelled in his role as an association manager, but who motivates those around him to become both exceptional professionals and high-integrity people within our society.

How did you go about deciding to work for a national association? Prior to his retirement last December, my father, Frank L. Mortl, had been the President & CEO of the Michigan Oil And Gas Association since 1971. I learned a great deal about association management and nonprofit volunteer engagement from my dad over the years, which is what compelled me to pursue this line of work. Having spent a number of years myself as a staff member of the Associated General Contractors of America, I gained valuable exposure to the myriad opportunities afforded a national association including their scope of work and governmental affairs impact. When the opportunity came up last summer to apply for an open position with the American Fire Sprinkler Association, I jumped at the chance and was privileged to join their staff earlier this year.

What is your biggest roadblock/issue to growing your association? Though our association has done an outstanding job of aligning the specific needs of members with the services and benefits we offer, we are challenged with communicating with sparkling clarity the true value of membership to prospective companies who have been reluctant to join the national organization.

What are your greatest strengths? I pride myself on being an impactful producer of tangible business results. In a profession where it’s easy to become reliant on issue administration and as a reactionary conduit for member challenges, my primary goals as an association manager are to provide expert communication and strategic thinking, particularly in the areas of business solutions for members, non-dues revenue generation, relationship building and financial/operational leadership.

What do you consider the greatest challenges in your work? Due to the exceptional voluntary leaders that interact with my association on a regular basis, a major challenge is to strategically plan for how and when to carry out the ideas they recommend that will invariably improve industry conditions. As with many nonprofit organizations, mine is faced with balancing a large amount of potential action items against a limited number of staff necessary to actually perform the work requested. Finding that “sweet spot” between too much overhead and the need for a sufficient number of qualified association personnel to produce a sustainable return on member investment is both a difficult undertaking and a good problem to have.
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Spring cleaning ideas for membership pros
Associations Now
It’s once again time to dust off your well-worn association membership practices and make them sparkle anew. Get inspired with these refreshing ideas regarding engagement, surveys, recruitment and storytelling.
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Drawing a clear line on transparency in associations
By Robert C. Harris
It is true there are regulations for public governmental bodies that facilitate openness and transparency. Among private-sector associations, however, the requirements are different. Board members often confuse the transparency required of governmental bodies with that of associations.
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How to attract and engage millennial attendees for your event
Event Manager Blog
Our events and our attendance rates, fundraising and marketing campaigns will all be influenced by the up and coming generations. So who is the Millennial generation and how can you begin attracting them to your events and engaging them while they are in attendance?
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Looking for similar articles? Search here, keyword MILLENNIALS.

Should your association care about SlideShare?
If you’ve been keeping up with technology lately, you may have heard about a new slide-sharing service called SlideShare. SlideShare allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. Should your association care?
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Beta rays consist of?

The correct answer is...

Join Mensa | Mensa Home Test | Mensa Benefits

The best mobile online community options: Responsive web design vs. mobile sites vs. native apps
The increased use of mobile devices poses both opportunities and challenges for businesses. Though the mobile strategy conversation and the experiments that organizations are launching in their markets are not new, the current discussion is centered around responsive web design, mobile sites, and native apps. Which is better? Where should you invest your valuable resources when it comes to staying ahead of the curve? The answer is simple and unpopular: it depends.
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Adding remarketing to your membership and conference marketing mix
Membership Marketing Blog
In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item. But the reality is that once a prospect comes to your website many do not complete their transaction on the first visit. They may need to check their calendar, the cost of flights, or get budget approval to attend. Because an organization’s website is core to the purchasing process and because many prospective members do not buy on their first visit, adding online remarking advertising to website is a necessity today for organizations.
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Boost non-dues revenue through Instagram
Association Adviser
Most of you have heard of Instagram by now. Many of you are using it for fun or for business. How many of you are earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram.
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Technology trends in associations
VideoBrief This is an hour-long webinar from Informz, Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman. Topics covered include marketing automation, online communities, user experience and more.
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Colby Horton, Vice President of Publishing, 469.420.2601
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