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Save the dates!
Mark your calendars now for these great upcoming events!
Annual DFWAE Member Dues Renewal
To renew your DFWAE membership, click here and then select "Renew" from the quick links on the right. To renew a group or organization by invoice, contact the headquarters office at firstname.lastname@example.org for assistance.
**No August Luncheon Meeting
Wednesday, Sept. 18: September Luncheon Meeting
11:30 a.m. — 1:30 p.m. Networking and Luncheon
Location: Hyatt Regency North Dallas, Richardson, TX
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The new engagement: Constant connectivity
The Demand Perspective
How do you engage and provide value to your members and other customers? The usual prescription involves an array of generic “things,” like great benefits, programs, products, events, volunteer activities and committees. Engagement, however is interactive rather than passive. It does not stem from things and activities that a provider pushes on the customer, but from the customer’s perception of value in some aspect of an organization and choice to make use of it to achieve a specific outcome. Lisa Gevelber, Google’s Vice President of Americas Marketing, points to another important dimension in the “new” model of engagement, and that is the “opportunities afforded for constant connectivity.”
Innovation isn't an idea problem
Harvard Business Review Blog Network
When most organizations try to increase their innovation efforts, they always seem to start from the same assumption: "we need more ideas." They'll start talking about the need to "think outside the box" or "blue sky" thinking in order to find a few ideas that can turn into viable new products or systems. However, in most organizations, innovation isn't hampered by a lack of ideas, but rather a lack of noticing the good ideas already there. It's not an idea problem; it's a recognition problem.
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Making the most of social media: Twitter for associations
While increasingly as common as Facebook as a “go to” channel for those starting out with social media, Twitter is quite different from its (much) larger cousin, and requires a different set of best practices. Read on to learn how you can leverage your association’s Twitter account to your best advantage while informing and interacting with your members.
How to get the most from a professional conference
By Dave Bowman
You've signed up to attend a professional conference focused on your field or industry and, as the conference date approaches, you finalize your travel arrangements and prepare for several days of learning and exploration. With numerous educational sessions, many booths in the expo hall and evening events, you'll have a myriad of ways to broaden your industry knowledge, find new sources of products and services, and connect with colleagues. Trying to squeeze education, vendor visits and networking into three days may leave you feeling like you're drinking from a fire hose.
Get more out of your live events
According to Naylor CMG’s Camille Stern, exhibitors who believe that attendees will come to their booth simply because they’ve shown up will be sorely disappointed. “That’s why exhibit managers need to prove the ROI for an exhibitor and the exhibit marketing program. And that’s why an exhibit marketing program is so important when evaluating shows.”
Why being social makes you a better leader
The world is certainly much more global today. The speed of work is exponentially faster. And, technologically — well, there's no comparison. But amazingly, more than any of these things, leadership is now more fundamentally altered by the human dynamic. Relationships and social connectivity matter more than ever before for powerful leadership.
7 ways to be a more effective team leader
By Liz Murphy
What makes a team successful? If we're talking about the bottom line, a successful team meets and/or exceeds key performance metrics that further short- and long-term organizational goals. But getting your team to perform on paper has less to do with numbers than you might think, and more to do with being an emotionally intelligent and intuitive leader. The external success of a team comes from within, and while it's a lot of work, it can also be very rewarding.
Dues cycles and membership metrics
How does your choice in dues cycle relate to your association’s membership growth and renewal? New data from the “2013 Membership Marketing Benchmarking Report” adds some new factors to weigh in the decision.
Communication across generations: Making it work
Life would be much simpler if we all communicated in the same way, but we don’t. Different generations, while they may all essentially want the same things, certainly don’t communicate the same way. Whether you are trying to recruit new members, communicate in the workplace, or market your product or services, effective communication is essential to reaching your goal. Knowing how each generation communicates will bring better understanding and more effective messaging that results in a better bottom line for your business or organization.
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