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Save the date!
Mark your calendars now for this great upcoming event!
Wednesday, Sept. 19: DFWAE September Luncheon
Location: MultiView, Las Colinas, 5th floor
11:30 a.m. - 1:30 p.m.
Luncheon Speaker: Ruth McLaughlin, Mutual of Omaha Bank, "Cyber Theft and Fraud"
Does your association need a chief content officer?
Association websites were originally the place to tell the world what you're all about — where prospects, policy-makers and the press could check you out. Then, association management systems evolved and websites became a bigger part of the membership experience. Now, for many members the website is the association — it's where members find resources, community and connections to other benefits of membership. Hopefully, your website is no longer a billboard left to the IT department to maintain, but instead a key component of your digital and content strategies and aligned with your organization's strategic plan. More
4 ways data mining is going to change associations
Midcourse Corrections Share
Data mining is the process of analyzing data from different sources and summarizing it into useful information. It's a process of discovering patterns in large sets of data. It's looking for relationships in facts, numbers and text that have not been found. Associations have yet to scratch the surface in mining the data they already have. In the future, they will also be mining data on the Web about their members. To continue to compete, they must piece together a more holistic view of their customers based on how they engage with the rest of the world and not just with their organization. More
Creating content that works for your association
SCD Group Share
It's no secret that marketing for the corporate world and marketing an association can be very different animals. What works for businesses may not work for associations. This holds true for content marketing, as well. It's not that associations don't produce content or that they aren't good at it, but associations face some unique challenges. More
5 must-have strategies for successful membership recruitment
XYZ University Share
Ever feel like you're reacting to low membership numbers rather than working through an established, proactive plan to recruit and retain your members? Do you know why you do the things you do as they pertain to reaching out to new members for your association? Before you stick with the same, tried-and-true (or maybe not-so-true) methods for membership recruitment, keep these strategies and tactics in mind. More
Best practices for association microsites
Micro websites and sub branding seem to go hand in hand, as does the angst and elation both bring to trade association marketing departments. According to a recent study, nearly one-half of U.S. associations have deployed micro websites to promote sub brands, and many of the association marketing execs mentioned a host of issues with the sites, including a lack of strategic tie back to the master brand. More
9 ways great companies organize their teams for success
Fast Company Share
Businesses exist for one simple reason: To solve a big problem. At the core of every great product or service is an unfulfilled need that reaches a big enough market. But it's not enough to have a great idea that solves a big problem; behind each successful company stands a flexible team that can efficiently turn a vision into a growing business. More
6 ways nonprofits attract top tech talent
Attracting and retaining top tech talent at any business is a struggle, even more so when corporate America offers up big paychecks, ultra generous packages and fun company perks. Basically, it takes a little something extra to lure exceptional employees to your company, particularly if you're a nonprofit. However, some nonprofits and social startups have learned they can attract these potential employees using their mission, as opposed to perks. More
How do your operations stack up?
How do your association operations compare with others? The ASAE Operating Ratio Report can tell you. Compiled from IRS Form 990 data from 2,824 associations, as well as supplementary information from 512 associations that completed an additional questionnaire, the report contains financial and operational benchmarks that let you see how your organization stacks up to similar ones. This article provides a few key findings that will help you evaluate your association's performance. More
Stuck in a rut? 4 ideas to get the juices flowing at your next association staff or board meeting
Association Resource Center Share
It's summer; people are taking their vacations, recovering from their vacations or dreaming about their vacations. It can be hard to focus on being innovative, creative and strategic during a staff meeting or board retreat when the sun is shining and the patio beckons. But alas, the work of associations never stops. Decisions still need to be made, problems solved, ideas generated and work still needs to get done. More