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Save the dates!
Wednesday, September 17: September Lunch & Learn Meeting
Experiential Marketing: The Tech Fueled Future!
It's an exciting time to be a marketer! However, staying on top of the latest tech trends and learning how to apply this knowledge can be very challenging. The traditional methods of advertising simply aren't enough and messages need more layers in order to resonate. Experiential marketing cuts through the endless media saturation with extraordinary connections between technology, people and brands. These tech-fueled activations get your audience "participating" and playing an active part in an experience. Social media and technology enable this evolution to live on long after the live experience is over.
11:30 a.m. - 12 p.m. — Registration and Networking
12 p.m. - 1:30 p.m. — Luncheon and Presentation
Location: Renaissance Dallas Hotel, 2222 North Stemmons Fwy, Dallas, TX 75207
Thursday, October 23: Trick or Tee with IAEE 9th Annual Fall Golf Classic
Golf, Lunch, Happy Hour and Silent Auction
11:30 a.m. - 6 p.m
Location: Bear Creek Golf Club, 3500 Bear Creek Ct, Dallas, TX 75261
More Information / Register
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More
DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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10 elements of a winning member engagement strategy
If you’re involved in community management, you’ve likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities — with 90 percent of participants only viewing content, 9 percent responding to content and 1 percent actively participating in the creation of new content. Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It’s difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole.
Are you engaging your meeting participants?
The term “attendee” is outdated. At today’s meetings, “participant” is a much more accurate term. That’s because today’s participants are more engaged than ever in the meetings experience. Mobile and social technologies have made events of all sizes more interactive. At today’s meetings, event apps, hashtags and gamification are all required and expected for participants who want to make the most of their time at your event.
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How big is your buildup of past members?
Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. What should your relationship be with them?
Association hunger games: Victory or defeat?
According to a 2005 Harvard Business Review article, “Companies typically realize only about 60 percent of their strategy’s potential value because of defects and breakdowns in planning and execution.” Here you can easily replace the word “companies” with any functional area or department within your organization. As a supplier, you might also think in terms of “sales” or “services.” This execution gap suggests that what we plan to do doesn’t quite align with what actually gets done. The resulting gap represents lost opportunities and revenue. Imagine our potential if we improved our execution by just 50 percent.
Simple tips for recruiting members
One of the keys to success in business is taking the time to develop relationships. It’s easy in this day and age for one to hide behind their professional business title, losing the personal touch in their day-to-day interactions as their work activities become increasingly automated and repetitive. People are not a means to an end, but an end themselves. This is especially important to remember when gathering new members for associations. Here are some tips for making sure that one’s association is capturing the human element in its communications when prospecting.
7 places to find content ideas for your association blog
Sometimes the well runs dry and you question your whole idea of writing a blog for your association. But don’t worry; topics are everywhere. You just need to know where to look.
5 tips for success with ad hoc volunteers
Thanks to ASAE’s 2008 Decision to Volunteer study, we know that our members are eager to volunteer. But thanks to generational trends and research, we know that our volunteers are looking for different volunteer experiences, more of the ad hoc or micro-volunteering type. When you’re used to working mostly with standing committees, though, it can be tough to figure out how to create good ad hoc volunteer work. Here are five tips for success.
Google boosts page ranking for secure sites — is it worth the change?
By Mackenzie Ferch
In response to an increase in breaches of user security, Google is doing what it can to promote cybersafety and secure connections. Google recently announced its decision to boost the page ranking of those sites and entities that maintain the safe, secure connection of HTTPS and has begun to make the largest updates since 2010. For organizations and websites yearning to maximize their search engine optimization, the question is whether it's worth it to make the switch from HTTP to HTTPS.
New Gen Y leaders can carry the X-factor for success
Often referred to as the “Me Generation,” members of Gen Y are scrutinized for their perceived sense of entitlement and their workplace tendency to “march to their own drummer.” But this group is maturing into positions of leadership now and seemingly doing better than other cohorts, according to Capital One’s new Spark Business Barometer.
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