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Mark your calendars now for these great upcoming events!
Wednesday, Sept. 18: September Luncheon Meeting
"If I'd Known Then What I Know Now!"
Moderated Panel Discussion
11:30 a.m. — 1:30 p.m. Networking and Luncheon
Location: Hyatt Regency North Dallas, Richardson
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NEW! DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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Overwhelmed with tracking member engagement? You're not alone
There are a lot of associations out there desperate to measure overall member engagement but struggling to figure out how exactly to do it. A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either.
How to find your leadership voice
As the leader of your business, you establish the voice of the company. You are often the face of the business, and you drive the energy that will represent the gestalt of the business. So it’s no surprise that you will be up days and nights and days planning the important strategic issues about the company — the business model, the launch strategy, the funding, the board, the people, the culture. And somehow, you have to be building your business, and hopefully generating revenue, at the same time. But few entrepreneurs take that same active, strategic approach to defining and cultivating their leadership voice.
Making the most of social media: Using Google+ for associations
According to the latest figures, Google+ has over half a billion users (though it's likely that far less are active users, with Business Insider putting the number at around 135 million). With that many people on Google+, it's definitely worth considering including it in your social media plans. Here’s how best to leverage this fairly new social channel, and how some associations are using it to boost membership and more.
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Plan your work and work your plan: 3 tips toward effective execution
By Adam C. Wright, Ph.D.
Leading a team and getting the job done is easier said than done. In today's market-driven economy where everything is about the bottom line, executives cannot afford to waste resources on personnel who do not know how to execute. Knowing how to effectively execute your work can mean the difference between landing that promotion you've always dreamed about or finding your way to the end of the unemployment line.
What is important to your members' customers?
You can't dispute the fact that if you give the members what they want and need, they'll be invested and engage more with your association. But people have such different circumstances. How can you possibly know what they want? The answer is simple: Find out what their customers want. As an association leader, you might be a few degrees removed from the actual customer-facing part of the industry that your association represents. But that's not true for your members. They are out in the trenches day in and day out, trying to please their customers. Therefore, in order for you to really optimize your programming and information to really reach your members, you need to find out what their customers are looking for.
Infographic: Tips to leverage visual social media
We dream in images; we think in images; we speak in images. Images are the currency of our brains. Is it any wonder that we are drawn to visual social media? This infographic from SociallySorted.com looks at the evolution and growth of visual social media, and how brands can use it power.
5 reasons every employer needs an employee handbook
By D. Albert Brannen
The days of believing that a handbook can cause more harm than good are long gone. In today's business environment, a handbook serves both as a sword to carve out your legal rights, as well as a shield to protect them. A handbook sets expectations, encourages employees to behave in certain ways, helps ensure employees are treated consistently, publicizes employee benefits and helps win unemployment claims and lawsuits. These are just a few of the reasons why every employer, regardless of the number of employees, should have one.
What stops leaders from showing compassion
Harvard Business Review Blog Network
Most good people want to act compassionately at work. And recent research suggests that compassion also creates positive outcomes in organizations: People who experience compassion feel more committed to the organization and feel more positive emotions at work; when people receive bad news that is delivered with compassion, they remain more supportive of the organization; and acting with compassion can increase your own satisfaction and mitigate your own stress at work. And yet even if you want to be compassionate with others at work, you may find it difficult. You may find yourself either judging others or making assumptions about what will happen if you are compassionate. This can be especially challenging for leaders.
What's your point?
Whether you are trying to recruit an employee, or a member to your association, you likely have a lot to say in a short amount of time. You need to have a relevant "elevator pitch" that does not sound canned, or like you are reading a brochure. And, it needs to be consistent across various methods; whether it is online, or whether you are speaking to someone by phone, face-to-face, etc.
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