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Save the date!
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Mark your calendars now for these great upcoming events!

Wednesday, Sept. 19: DFWAE September Luncheon
Location: MultiView, Las Colinas, 5th floor
11:30 a.m. - 1:30 p.m.
Luncheon Speaker: Ruth McLaughlin, Mutual of Omaha Bank, "Cyber Theft and Fraud: Are You Prepared?"

Monday, March 25, 2013: DFWAE Association Day
Mark your calendar for a full day of professional growth and development, essential for every association executive and staff member. Many associations close their offices for the day and register their entire staff for this exceptional opportunity for learning and networking. Features keynote speaker, workshops, executive breakout session, networking, exhibits and more.
Location: Fort Worth Convention Center
8 a.m. – 5 p.m.


Listen up, business leaders: It's time to rethink everything
Fortune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We're not living in ordinary economic times. The convulsions of the past five years have left many business people asking the most fundamental questions about their companies: Will our strategy work in this environment? What must we change, and what must we not change? Do we need a new business model? Reconsidering strategy can turn into a miasma that consumes endless time and yields nothing. Yet the process is manageable. One way to think through your strategy in today's uncertain environment is to answer three basic questions. More

Association marketing trends for everyone
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations must market membership, volunteerism and engagement, conferences and events, political viewpoints, accreditation programs, etc. Therefore, it's safe to say that marketing trends are every association professional's business. They affect your members' perceptions, interactions, preferences and, ultimately, relationship with you. More

The new era of member recruitment: Listening and adaptation
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fighting for members: It is a common theme that every association is facing in this day and age. Finding members is really not a new a subject to the industry, but what is different is how we find them and how we try to identify what our members look like and what they want. More

Why virtual memberships matter to associations
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations have a recurring nightmare. In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry. There is a myth in this country that most associations represent an entire industry. The truth is that most associations have, in their membership, only a portion of the people or companies in a specific industry. However, this myth is allowed to perpetuate because all sides of an issue like to use the power of associations to make their case. More

What words are missing? "_________ consistency is the hobgoblin of little minds." (Ralph Waldo Emerson)

The correct answer is...

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Learn more by asking fewer questions
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The simplicity of Facebook's "Like" button is no accident. What the smartest innovators and smartest marketers I know have in common is not asking a lot of questions but making sure the most important questions get asked and answered. By definition, the more questions asked, the less important any single question seems. More

Prepare for the mobile technology takeover
Omnipress Big Ideas Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to Morgan Stanley Research, by 2014, mobile Internet usage will surpass desktop Internet usage. Is your association ready for the mobile takeover? Does your association want to embrace mobile technology, but just not sure how? Many associations are still scratching their chins. Here are four things we know about mobile technology. More

7 traits of better Web content
Association Media & Publishing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not everyone wants to read a full article. Headlines and summaries or teasers can fulfill their information needs. That's why each piece of content — long or short — needs to be written in plain, action-oriented language, following these seven traits. More

5 steps to woo new members
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Increasing membership is a numbers game, and building the prospect pipeline is the key. To do so, association membership directors and staff need to master the woo. Sometimes you get a new member over lunch or at a meeting. Sometimes you spend a year bringing a prospect in. In either case, you'll have the greatest success if you follow the same five basic steps. This process works because it focuses on building the relationship; understanding the prospect's needs and perspective; knowing when and how to ask him or her to join and how to follow up; and, ultimately, transforming the prospect into a member. More

What you need to know about membership restrictions and the antitrust laws
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Groucho Marx famously said, "I don't care to belong to any club that will have me as a member." Associations frequently take this sentiment to heart by establishing membership restrictions and other limits on access to association services or events. These restrictions come in many shapes and sizes and often serve a legitimate purpose by helping the association function effectively and focusing its efforts on benefiting an industry or profession with common interests. At the same time, however, these restrictions potentially limit competition by excluding others from participating in association activities. Although courts usually are reluctant to interfere with internal association rules and decisions, an association’s establishment of membership restrictions or qualifications may raise legal concern under the antitrust laws. More


DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Business Editor, 469.420.2644   
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