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Save the dates!
Wednesday, October 15: October Lunch & Learn Meeting
"Growing Membership – Tips and Techniques from the 2014 Membership Benchmark Report"
Come hear how Trade & Individual Membership Associations grew both their new and renewing membership results over the last 12 months. Some 865 responding associations share practical ideas, tips and techniques on their marketing programs that worked and those that did not to acquire, engage, renew and reinstate members. Hear how the growth of electronic marketing and social media can make a difference in your overall results. You'll almost certainly walk away with ideas you can use to finish this year on a high note, or start 2015 re-energized for success.
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. — Luncheon and Presentation
Location: Dallas/Addison Marriott Galleria by the Quorum, 14901 Dallas Pkwy, Dallas, 75254
Thursday, October 23: Trick or Tee with IAEE 9th Annual Fall Golf Classic
Golf, Lunch, Happy Hour and Silent Auction
11:30 a.m. - 6 p.m
Location: Bear Creek Golf Club, 3500 Bear Creek Ct, Dallas, TX 75261
More Information / Register
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More
DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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Meet Charles Carrington, 2014-2015 DFWAE President
Charles Carrington, IOM senior executive director at the U.S. Chamber’s National Small Business Membership Center, has been at the Chamber for 15 years. In this role, he works to advance free enterprise values by encouraging small business owners to take part in the political process. He has led the small business team in sales and fundraising and has been a critical asset to the Chamber in a variety of roles, including traveling to key election races to engage voters; managing affinity calling campaigns to provide stronger membership discounts; executing special fundraising initiatives; and serving as a Team Lead to support the Small Business Membership Center’s recruiting, onboarding, training, and sales efforts. Learn more about Carrington in this brief bio.
4 ways to ensure successful board presentations
By Catherine Iste
As a consultant and board member, I have experienced board presentations from both sides of the table. During a recent round of first-quarter presentations, I was asked by a board to listen to the nonemployee presenters and produce guidelines for future presentations. Based on my summary back to the board, here are there top four priorities for service provider presenters.
Is it time for an online-only membership?
Tiered dues and freemium models are something association professionals spend a lot of time thinking about. What is the magic equation for dues? Is it a la carte services? A free trial level? Or maybe online membership?
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Is your association providing education?
Is education in your organization’s mission statement? If not specifically mentioned, it’s probably in your strategic plan. Isn’t it? If it’s in your organization’s top five goals, do you at least allocate 20 percent of your budget to education? If education is in your mission, is your education budget in line with your mission? Are your education staff and programs aligned with your mission or strategic plan? Sharing information is not education. That’s just passing along reports and stats. Authentic education leads to learning. Learning requires thinking. Learning requires actively doing something…not just reading or listening.
3 myths about millennial members get busted
Forget the studies you’ve read about the mindset of millennials. If you really want to know what we’re thinking about and what we look for in an association, just ask — and, please, don’t clump us all together.
Tips for improving trade show participation in 2015
The association should be like a tactician competing on the battlefield – vying for new members and the continuing loyalty of old ones. Lee Ali, managing director and founder of Expo Stars Interactive Ltd., states that 65 percent of exhibitors do not have a clear strategy or plan of action for trade show participation. Given these events are often costly, it is important to put time into thinking through trade show involvement and determining a worthwhile ROI.
Organizational change happening? Don't forget your bylaws
By William D. Pawlucy
Bylaws are a set of rules that provide the framework for your organization, but they are sometimes overlooked when organizational change happens. Imagine an event that happens frequently that is a change to the membership structure of your association. After a strategic discussion, your board decides to add a new membership category that currently does not exist. It's not as easy as a board vote and will require an amendment to your current bylaws. As the association's executive director, you should be armed to discuss the process with your board.
Are you an inside-out or outside-in organization?
The Demand Perspective
Are you the kind of organization that is so attuned to your customers that you can think from their perspective? Unless your culture and organizational focus are outside-in — starting with the customer and organizing every aspect of the business around him — no investment or effort at resonating with what matters to your customer will make any difference.
Social media for associations 101
Association Management Blog
Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. So before you get started, you need to answer these four questions…
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