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Save the dates!
Mark your calendars now for these great upcoming events!
Wednesday, Oct 16: October Luncheon Meeting
"Understanding the Common Needs and Wants of Attendees and Exhibitors"
Cathy Breden, CAE, CMP, COO – International Association of Exhibitions & Events
11:30 a.m. — 1:30 p.m. Networking and Luncheon
Location: Norris Conference Center, Fort Worth / Sundance Square
Monday, Apr 7: A-Day 2014
Many Associations Declare "A-Day" a Holiday! There’s something for everyone, so plan on closing the office and bringing the entire staff!
8 a.m. — 6 p.m.
Location: Embassy Suites DFW Airport North / Outdoor World (Grapevine)
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How to streamline your association's budget
By Maria Huntley
I have a little secret I want to let you in on. Budgeting for your association isn't rocket science and it doesn't have to be an overwhelming task. Unless you have major initiatives planned — i.e., development of a new website or huge event — budgets usually don’t change too dramatically year after year. Here are some tips you can use to help streamline your process.
5 ways to read your members
Your members are the heart and soul of your association, but they don’t often come right out and tell you when they’re losing interest, running out of time, or unhappy with the direction in which the association is going. They just drop off, and you’re left with lower attendance, wondering what happened. Here are some ways to read your members so you can troubleshoot things like decreased engagement and dwindling membership.
Do mindful leaders make associations more diverse?
Diversity struggles at associations are nothing new, nor is the urge to identify the ROI of diversity. But a recent study sheds some new light on how diversity and innovation intersect. It also suggests that when we’re talking about improving “diversity” and “innovation,” we may actually be talking about something else.
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Gamification: You never had so much fun connecting with members
Gamification. You’ve heard the term multiple times by now, but do you really know what it means? What is gamification and how can you leverage it to benefit your association and members?
50 heavyweight leadership quotes
Some say leadership is an art. Some say leadership is a science. There were a lot of books written on the topic and a lot of approaches discussed. But there are also simple, yet powerful quotes that pack a punch and make us think about the true meaning of leadership.
Leadership development: How to create top leaders in your business
American Express OPEN Forum
Few leaders are born with top-notch leadership skills. The smartest leaders understand this and know the importance of leadership development — for themselves, their employees and their businesses. According to Bersin & Associates, a human resources research and advisory services firm, U.S. companies increased leadership spending 14 percent in 2012 to approximately $13.6 billion. The research reveals that companies are even more focused on leadership development to remain competitive and to improve employee retention. After all, without a solid and effective leadership strategy, your business can quickly find itself in trouble. It takes effective, proactive leaders to guide a company to success. And that’s where leadership development comes in.
Developing a successful student membership strategy
Membership Marketing Blog
According to the 2013 Membership Marketing Benchmarking Report, 52 percent of associations offer a student membership category. At 71 percent, student membership is offered most frequently by individual membership associations. When you take a look at existing programs, students are typically offered a somewhat downsized membership package ranging from one year free to a dues payment of between $25 and $50. Many student programs are presented very nicely and highlight the economic benefits and advantages that are available through membership. However, it is not always clear that there is a defined strategy for what a student membership is attempting to accomplish. Here are some important questions to consider in building a student membership strategy.
Allowing user-generated content on social media: Steps for minimizing nonprofits' legal risks
Allowing donors, supporters, members, or other interested third parties to communicate with and about a nonprofit through its social media networks can facilitate and improve a nonprofit’s communication and marketing efforts, aid in fundraising and membership development, and otherwise help further the nonprofit’s mission. Nonprofits may therefore allow and even encourage third parties to post messages or display content to the nonprofit’s controlled social media pages. However, allowance of user-generated content on social media pages controlled or operated by a nonprofit can raise a number of potential legal risks and liability issues, which are due in large part to the fact that the nonprofit may not have complete control over what a third party posts or displays.
Association members are in 'Good Company' across America
Over the last few years, you’d be hard pressed to find a business that hasn’t faced new challenges. Whether those challenges are found in economic factors, competition or new technology, the way a business steps up to those trials ultimately defines their success. Trade associations and their members are no exceptions. As businesses continue to rebuild from an unstable economy or changing industry, those that may have thrived or barely survived are coming to the same realization — the time for change is here. Re-engagement and reinvention in professional communities have become crucial.
Engaging without motivating: How you can miss key opportunities for real connection
The Demand Perspective
Why do most associations so adamantly hold on to a the same, narrow options for what they call “engagement,” assuming that something must be wrong with members who do not share the same assumptions? For example, why are opportunities for volunteer leadership in an association’s formal governance structure seen as a surefire way to engage members? What about those who are averse to the politics and governance processes? What about the new, more entrepreneurial types of leaders who are impatient with long processes and hierarchical governance but could be an association's most valuable assets in modernizing and appealing to the new generation, if engaged on their terms?
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