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DFWAE NEWS

Save the dates!
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Mark your calendars now for these great upcoming events!

Wednesday, Dec. 12: DFWAE December Holiday Luncheon
11:30 a.m. – 1:30 p.m. Networking and Luncheon
Location: Adolphus Hotel, Downtown Dallas
More information / Register now

Monday, March 25, 2013: DFWAE Association Day
8 a.m. – 5 p.m.
Location: Fort Worth Convention Center
Mark your calendar for a full day of professional growth and development, essential for every association executive and staff member. Many associations close their offices for the day and register their entire staff for this exceptional opportunity for learning and networking. Features keynote speaker, workshops, executive breakout session, networking, exhibits and more.
Early-bird registration is open now! More information / Register now




INDUSTRY NEWS


Principles for a new membership architecture in the networked age
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In Steven Johnson's new book, "Future Perfect: The Case for Progress in a Networked Age," one can extrapolate many principles that can be applied to construct a new association architecture. More

4 ways delivering conference content is changing
Omnipress    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Organizations have talked about going "paperless" for more than a quarter century. Yet, for all the talk, there was little actual movement in that direction. The year 2012 appears to be when reality has caught up to the hype. With the explosive popularity of tablets, smartphones and eReaders we have seen a true paradigm shift in the way people consume content. For those in the meeting planning business it may be time to embrace the new technologies and reevaluate how they are delivering conference content to their attendees. More

9 leadership myths and how to overcome them
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every age has its leadership myths. Thousands of years ago, the ability to lead was thought to be conferred by the gods. In the 1840s, Scottish writer Thomas Carlyle created his "Great Man Theory," which held that leaders have special powers and a special place in society — and that the rest of us have a special obligation to defer to them. Here are nine myths that leaders tell themselves today — and what they should be saying instead. More

The state of advocacy for associations: What does it all mean?
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent XYZ University study found that nearly 83 percent of associations promote advocacy as a member benefit. Sit for a moment and think about the value your association's advocacy efforts provide for your members. How is this value different than if someone chose not to join your association? Could you specifically and succinctly explain the difference? If you can't, your advocacy efforts may not, in fact, be of value specific to your members. More

How to leverage social media for successful marketing and membership recruitment
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most associations have some social media presence; if you don't yet, you are well behind the curve, at this point. This feature from SocialFish provides the slides to a recent webinar on social media marketing efforts. More




What do gamma rays consist of?

The correct answer is...

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Associations and indie bookstores sell experiences, not commodities
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Back in the '80s, national book stores with huge inventories and low prices, like Borders, drove independent bookstores out of business. Then Amazon came along with an even bigger inventory and cheaper prices and crushed Borders. Amazon, using customer data and user-generated book reviews, provided a different kind of personalized online experience. Associations and indie bookstores can beat the competition when it comes to providing a better overall experience if they also up their game by leveraging technology to increase their member/customer knowledge. They need to deliver what the member/customer needs before they ask for it. More

The biggest enemy of innovation and 3 key principles for bringing it back
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Only 3 percent of employees consider themselves "fearless." Is it any wonder their innovation is gone? Fear is one of the greatest sources of stress. The inventive part of our mind is difficult to nurture, and we can only access it when we are relaxed. An employee that feels supported and appreciated is more willing to devote their full energy, creativity and passion to the company and its goals, and will naturally innovate in every area within their influence. Employees who are afraid of something or someone in the organization will naturally close up to protect themselves, and can no longer perform at their full capacity. More

Developing conference education that provides solutions to customers' needs
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you treating your conference attendees like commodities? Often conference organizers aim to make more revenue from their event. They are so focused on strategies and tactics to increase their profit that they risk damaging the one thing that makes them unique: Their relationship with attendees. More

Study: Women get fewer game-changing leadership roles
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many studies have shown that the representation of women in the senior ranks has been virtually unchanged for years, despite considerable organizational investment in talent management systems. Because leadership development begins early in careers, could inequality in development opportunities explain the gender gap that also emerges so early? More

Embrace your freeloaders
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For years, organizations have enjoyed virtually free exposure to fans on Facebook, but now their posts are reaching fewer and fewer fans' newsfeeds — unless those organizations are willing to pay for a promoted post, which will boost exposure, for a fee. Naturally, marketers who have long been using Facebook as a free engagement channel are frustrated. There's a lesson to be learned for associations here as they consider their membership and business models. More


 

DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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