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Save the dates!
Wednesday, January 21 Lunch & Learn: Everybody Loves Video. But how hard is it? And how much does it cost?
Presented by Renee Fernandes, Videographer, Renee Media; Darrin Scheid, Communications Manager, American College of Emergency Physicians
From the simple 20-second testimonial to the 8-minute Opening Session video at your annual convention, Renee and Darrin will explain how you can incorporate video into your marketing and how much it will cost to make it happen. Some video you can do yourself and some will break your budget. In this session, you will learn how to recognize the difference.
11:30 a.m. - 12 p.m – Registration and Networking
12 p.m. - 1:30 p.m. – Luncheon and Presentation
Location: Hilton Hotel, Fort Worth Downtown, 815 Main Street, Fort Worth, TX 76102
Early Registration

DFWAE 2015 Association Day: Monday, April 13, 2015
Association Day is a premier education and tradeshow event for association professionals in North Texas. Attendees gain practical information on leading associations and professional societies, acquire knowledge on membership strategies, professional education, communication, leadership, meeting planning, advanced technology and governance, as well as network with other association professionals from around North Texas. This event is projected to draw more than 300 association professionals, including association executive directors and many of their staff, along with more than 50 exhibitors. Location: Hurst Conference Center, 1601 Campus Drive, Hurst, TX 76054

DFWAE Choosing Leadership program
Will you choose to be a leader? Julie Hall of Custom Websites to Go, and Roseanne Duke of International Association of Venue Management, have become DFWAE’s first Choosing Leadership participants. This new program for DFWAE members is designed for those wanting to brush up on their leadership skills, and it is so named because we know leaders are made, not born. We hope Julie’s and Roseanne’s demonstration of initiative will “lead” other members into signing up. To learn more about the program, look for Choosing Leadership under the Events tab at or contact Judy Pulice, program coordinator.

DFWAE Toastmasters
Meets 2nd and 4th Tuesday of each month at National Athletic Trainers’ Association, 1620 Valwood Parkway, Suite 115, Carrollton 75006. Learn More

DFWAE Readers Group (Online)
You're invited! See reviews and recommendations from member participants, while sharing your favorite reads! Click here to engage with the DFWAE Readers Group. Connect using your existing Goodreads account, or join for free!
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How CEOs can best manage their boards
Harvard Business Review
Leading up — helping those above us to lead well and achieve what we all want (namely, success for the enterprise) — is a critical skill for all employees, including executives at the top of the company pyramid. In an earlier era, CEOs were at the apex, accountable to no one. But as investors have become more powerful and boards more sovereign, CEOs have had to learn to manage not just downward through the ranks of their companies, but also up.
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Past president's syndrome: What will your former leader do in 2015?
By William D. Pawlucy
In 2015, a large number of organizations will undergo some type of board change. But what happens to the "past" president of the organization? In most organizations, the roles of the executive officers and directors are clearly defined with an important purpose. The role of the outgoing president is vaguely defined or not at all. How is this possible, and how can it benefit the organization? Why should we define this role more succinctly?
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How a one-minute video brought the Foo Fighters back to Richmond — and what associations can learn from it
Association Adviser
When your favorite band hasn’t played in your town for 16 years, what can you do to persuade them to visit? If you’re Andrew Goldin, you use a video to sell so many tickets for show that’s not even on the calendar that the band can’t ignore you. And there’s much associations can learn from this video marketing strategy.
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Does your association need a mobile learning strategy?
Associations Now
Many of your traditional onsite learners have turned to e-learning in the past few years. But now there’s something new to consider: mobile learning. Should your association implement a strategy around it?
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The leap leaders have to make
The Demand Perspective
Over the years, associations have evolved into educational and service organizations competing in the same sphere as a veritable deluge of diverse providers —from tightly focused and efficient training outfits to more strategic services like leadership development and consulting. Yet most associations, to one degree or other, seem to be diving into a fast-paced and fluid environment, with porous and shifting boundaries, from an organizational platform initially set up to represent and advocate for well-defined industry and professional spaces. Their fixed packages of benefits and programs pre-suppose stability and limited customer choices in an environment of multiple choices in which businesses have to be on constant alert—adapting to changes and delivering continuously new solutions rather than defending territory.
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What your members really want for Christmas
The best things you can give your members have nothing to do with standing in line, waiting for a sale, or scouring ads. In fact, you don’t even have to get out your credit card. Growth, contribution, and association assistance all go a long way in building strong connections and resumes. A sound career path with room for growth and development that may lead to more money is really the best gift you can give your members.
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Member surveys can be risky
Smooth The Path
The next time someone on your committee says, “let’s survey members” consider this: Member surveys are the most often used method of member research. While easy, cheap and fast, survey results for associations can be wildly inaccurate. Inaccurate and incomplete results can introduce a high level of risk into our decision making.
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10 ways to bootstrap your event marketing
Event Manager
Only a small percentage of events have abundant marketing budgets. In most cases, event planners find themselves working with limited budgets and marketing is often one of the first line items to get slashed. Without marketing there are no sales and without sales there is no money. That’s why many planners find themselves doing their marketing on a shoestring budget. In this article we look at what you can do to kickstart your event marketing with limited resources.
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DFWAE Leadership Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2644   
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