The past president can be an invaluable position in the association. They have the experience and knowledge to support sustainability of programs and leadership. Regrettably, upon passing of the gavel, some presidents disappear with a sigh of relief. Others have difficulty...
Wednesday, May 10: May Lunch & Learn Meeting "Marketing Without Money," (CAE Domain 9) All of us would like to take our marketing to the next level. And who better to help us do that than a media insider? Former Emmy Award-winning TV reporter Jeff Crilley will share...
In a way, new members are some of your best members. They’re excited about joining your association and eager to get involved. That said, just as there are things you need and want from your new members, there are things your new members need and want from you.
Whether you’re a business or association, it’s essential to integrate your community with your tech stack, especially your CRM or AMS. The integration itself won’t even be a burden for your team. In most cases, your...
As you grapple for the attention of your members, you’re probably finding the competition growing increasingly stiff. The good news is members continue to look to the associations to which they belong as the go-to sources (more than 60 percent) for training, education...
Does your company have a media insurance policy? Companies who create, publish or distribute media as part of their business should confirm they have the necessary "media insurance" coverage in place before they...
Traditionally, in many associations, thinking about the future and doing strategic planning is an elitist space. Few are allowed to participate. The CEO (and possibly the chair) are the visionaries at the table. The facilitator is brilliant. The board is committed. Together...
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