DMA Marketing Brief Archive

Extended dealine: Today is last day to enter the DMA Innovation Awards

The DMA Innovation Awards 2013, sponsored by Google, celebrate game-changing products and solutions in the marketing technology space. Finalists and winners are selected by a distinguished panel of judges, and winners will have their...

source: Direct Marketing Association

DMA's Linda Woolley joins US Chamber of Commerce Committee of 100

The U.S. Chamber of Commerce today welcomed four new executives to its Association Committee of 100: Linda Woolley, President and CEO, Direct Marketing Association; Carla Balakgie, President and CEO, National Automatic Merchandising Association;...

source: Direct Marketing Association

7 big questions for B2B marketers in 2013

The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions for B2B Marketers?

source: Customer Think

5 reports for measuring B2B marketing effectiveness

Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to "slice and dice" information in an effort to create more meaningful lead acquisition strategies. But, innovation might...

source: Search Engine Land

B2B is dead, long live B2B

Long synonymous with "better to bore" communications, B2B marketing is in the process of being reborn. Leading this rebirth is a new generation of who are overturning conventional wisdom and establishing four new B2B marketing decrees that just might stand for years to come.

source: Fast Company

Using customer experience to drive strong B2B relationships

Discussions about customer experience often focus on consumer-facing companies, but what about organizations that sell to businesses? For B2B organizations, retaining each relationship is frequently a critical success metric, given the size of typical accounts. At the same...

source: MediaPost Communications

The end of rational vs. emotional: How both logic and feeling play key roles in marketing and decision making

Douglas Van Praet argues that while decision-making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).

source: Fast Company

4 brands that emotionally connect with consumers

A well-known quote from the recently departed Zig Ziglar should be a mantra for any marketer: "People don't buy for logical reasons. They buy for emotional reasons." Many people forget or don't understand this truism, but it is the foundation of great marketing and sales.

source: iMedia Connection

Abercrombie & Fitch: Bad business or smart targeting?

There's no misunderstanding the message that the CEO of Abercrombie & Fitch, Mark Jeffries, recently sent out: The brand delivers a certain "look" and wants to maintain it.

source: Entrepreneur

YouTube creates paid subscription service for brands

YouTube, Google's monster video publishing platform, has created a paid subscription service that will allow content creators to charge viewers to watch their videos. The service creates a new revenue stream for YouTube as well as its contributors. Monthly subscription fees...

source: Entrepreneur

Small businesses are borrowing less again

A March report from the U.S. Small Business Administration showed small business lending had increased for the first time in 10 quarters in the last part of 2012. But more recently the Thomson Reuters/PayNet Small Business Lending Index says that trend hasn't carried into...

source: Small Business Trends

Bitcoin 2.0: Can Ripple make digital currency mainstream?

The company is trying to create an online money system that is easy for everyone to use, not just the insiders who feel comfortable trading in bitcoins. It's all built on a massive system of personal trust.

source: Fast Company

Google wallet drops plans to introduce a physical card

Google will update its Wallet product at its I/O developer conference next week, but will not include the physical credit card that the company had considered launching at the event, according to sources.

source: All Things Digital

Retail sales gain shows some strength in economy

Retail sales unexpectedly rose in April, pointing to underlying strength in the economy and leading forecasters to bump up second-quarter growth estimates. The surprise gain in retail sales, which account for about 30 percent of consumer spending, was the latest sign of...

source: Reuters via Yahoo Finance

Retailers count on service to win over Web shoppers

To address showrooming, small stores are increasingly touting their personal service. Other retailers, including national chains, are offering price matching — and bringing more technology, such as iPads, computer kiosks and digital codes for scanning, into their shops...

source: USA Today

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Extended dealine: Today is last day to enter the DMA Innovation Awards

Extended dealine: Today is last day to enter the DMA Innovation Awards

DMA's Linda Woolley joins US Chamber of Commerce Committee of 100

7 big questions for B2B marketers in 2013

5 reports for measuring B2B marketing effectiveness

B2B is dead, long live B2B

Using customer experience to drive strong B2B relationships

The end of rational vs. emotional: How both logic and feeling play key roles in marketing and decision making

4 brands that emotionally connect with consumers

Abercrombie & Fitch: Bad business or smart targeting?

YouTube creates paid subscription service for brands

Small businesses are borrowing less again

Bitcoin 2.0: Can Ripple make digital currency mainstream?

Google wallet drops plans to introduce a physical card

Retail sales gain shows some strength in economy

Retailers count on service to win over Web shoppers

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