dma Weekly Update MultiBriefs
Contact Us
Media Kit

Browse Categories

Browse by Date

101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
Search past issues
Search products and services

Making a perfect love match. Predicting allergic outbreaks. Tracking viewing habits across screens. ...


There's no doubt that analytics are a big part of the NBA's future, especially as new ownership groups, often from the tech, hedge fund and venture capital worlds, enter the league. Some teams are starting to figure it out, and analytics departments are growing in number....

source: ESPN

Spanish smartphone maker Geeksphone is expanding from handsets into fitness wearables. Along with the usual fitness tracker feature-set of step counter, calories burned and distance, it will also include two less commonly found features...

source: Techcrunch

It's crunch time for Oscars voting, and Focus Features is one of many film studios using social data and analytics to woo Academy members on Twitter and Facebook. Before the voting for nominated films and individuals closed, Focus and other production companies took the...

source: Advertising Age

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads — yet another ad format that Facebook says sets it apart from rivals like Google because it can harness the social...

source: Adweek

The Weather Channel and nasal allergy medication Flonase are teaming up to offer an online and in-app Allergy Tracker for on-the-go reference that will also help drive consumers to the site and app for increased engagement. The Allergy...

source: Mobile Marketer


Powered by MultiBriefs
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063

Subscribe to DMA Friday Brief

*First Name:
*Last Name:
Street Address:
State / Province:
Zip / Postal Code:
Are you a member of dma? Yes   No
Privacy Policy