Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Next year, the balance will become mobile-dominant for one very profound reason: most consumers now spend more time peering at mobile screens than ones on their desktops. But that oversimplifies the influence of smartphones on marketing campaigns. Here are three other trends...
Publishers need to get ahead of the curve on how ad blockers will affect mobile advertising by educating consumers and advertisers. As mobile advertising is consistently rising with increasing consumer use, mobile ad blocking specifically is a risk the industry needs to...
Formerly one of the most important times of the year for retailers, back-to-school campaigns are losing their significance as consumers are less likely to rush to shop for supplies now that mobile offers immediate purchasing options and convenient product information, according...
Mobile marketing automation, the piece of the engagement pie that helps publishers understand who is in their app, what those users are doing, how they can communicate with those users, and how they can get better at serving them, is growing fast. In fact, in our latest...
Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance is holding back more enthusiastic adoption.
LinkedIn grew to prominence as a desktop service, but has since transitioned successfully to the Mobile Era. The company had had to change expectations of organizations of how it would function. Here is how LinkedIn has been facing the challenges of adapting to a mobile-first...
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