Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Hours before the first "main-stage" GOP primary debate kicked off, political ad wars reached a new frontier. The ad's focus was, as it described, "The Bad Iran Nuclear Deal" and allowed Snapchat users to add a filter to their own photo in order to share their feelings about...
Political ads are coming to Instagram. As of this week, the photo-based social media platform is offering the 2016 candidates more ways to advertise on its platform, and both Republican and Democratic candidates have signed up, the service says.
Candidates in the 2016 U.S. presidential election use more social networks than politicians of the past, in hopes of tapping the millennial market. However, it's difficult to measure real ROI, and the social trail is fraught with political perils.
Even a presidential candidate’s most devoted supporters could be forgiven for trying to tune out the torrent of campaign emails, Twitter messages, Facebook posts, Instagrams and Snapchats that steadily flood voters’ inboxes and social-media feeds in this digitized,...
Videographers, designers, writers, social media specialists, motion graphics artists create a perfect recipe for ... a presidential campaign? Welcome to the election that's moving beyond social and towards content creation. "I definitely think we are a production company,"...
The project is designed to make it easier for campaigns to target select lists of voters with ads on Facebook and around the web — reaching the same people they email, call and contact door-to-door — and then gauge return...
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