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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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As new opportunities continue to emerge at the cross-section of data science and marketing, so do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools and responsive technologies available offer the promise of deeper customer insights,...

source:

Over the past four years, Oracle has spent at least $3 billion buying marketing software and customer data. Now, it’s looking for the payoff. On Wednesday during an annual customer conference, the software giant unleashed an array of updates for the Oracle Marketing...

source: Fortune

With more than 3 billion consumers on messaging apps, brands are coming face-to-face with a whole new set of marketing opportunities, and even bigger challenges. Call it the rise of chat tech. Messaging apps — Facebook...

source: Digiday

With business applications of artificial intelligence ranging from customer service, to hiring, to marketing, it's clear that AI is a tool that is critical for companies to embrace. But using AI has consequences for business structures, hierarchies, and budgets. To understand...

source: TechRepublic

The Path to Purchase model has added complexity to media planning and greatly expanded expectations for analytics. Big Data has moved front and center for every stage of media planning - consumer modeling, media planning and performance evaluation. Using this data to understand...

source: Online Media Daily

Marketing departments, in particular, offer exciting chances to work with Big Data during a period of industry-wide innovation. Though marketing has traditionally been very qualitative, we're teetering on the edge of its transition to a science. Traditional marketers will...

source: Marketing Profs

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