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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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Facebook now owns virtual reality startup Oculus VR, after closing the $2bn acquisition, which was announced by the two companies in March. The social network is paying $400m in cash plus 23.1m Facebook shares for the maker...

source: The Guardian

Netflix made its first splash in original programming with “House of Cards,” the political drama focused on Washington. Next up, “House of Versailles”? That was the strategy that Reed Hastings, chief executive of Netflix, jokingly tried to hammer...

source: The New York Times

Google struck a deal on Wednesday, agreeing to acquire a 3-D graphics company called drawElements. Based in Helsinki, Finland, drawElements produces a graphics test that helps companies make their software compatible with Google’s Android operating system. Google will...

source: The New York Times

CBS Outdoor Americas announced on Monday that it had agreed to acquire outdoor advertising businesses from Van Wagner Communications for $690 million in cash. The acquisition comes just four months after CBS Outdoor was spun out of CBS, the broadcaster and owner of Showtime....

source: The New York Times

LinkedIn announced Tuesday that it has agreed to acquire b-to-b ad-tech company Bizo for approximately $175 million. LinkedIn's move follows Facebook's acquisition of video ad-tech platform LiveRail earlier this month and Twitter's...

source: Advertising Age

Tapjoy, which rewards mobile users with premium content for engaging with advertisers, has announced a strategic partnership with Experian Marketing Services to offer its clients enhanced audience targeting capabilities. As part of the agreement, Tapjoy will have access...

source: Direct Marketing News


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