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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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Washington is abuzz with talk of and actual disruption, and a new administration and Congress offering sweeping change in the nation’s capital. Yesterday, hundreds of leading nonprofit fundraising professionals gathered...

source:

Disruptions in media consumption and technology use have revolutionized marketing, advertising and fundraising. But not all disruptions are positive, says National Public Radio’s (NPR) Mara Liasson....

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In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.

source: Marketing Land

Influencer marketing has been a buzzword for a while now and for good reason. Fashion and beauty brands in particular were quick to discover the benefits of working with both well-known and up-and-coming influencers in a bid to reach new audiences online, yet surprisingly,...

source: Fourth Source

It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues. It’s not enough to sell granola bars or maxi...

source: The Globe and Mail

Cause marketers are all too familiar with “caring fatigue.” It’s a very close cousin to the central question upon which the advertising industry is built: How do we get people to care---about this product, this brand, this candidate, this cause?

source: The Drum

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