Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
The Email Experience Council (eec), the Data & Marketing Association’s (DMA) email marketing arm, today announced that it will award the 2017 eec Stefan Pollard Email Marketer of the Year Award to...
Conventional wisdom suggests that running retail stores is more expensive than selling the same merchandise online. Conventional wisdom is wrong.
Nobody knows what the future holds, but that has never stopped anyone trying to predict it. It’s a game countless US retailers are engaged in right now, while their industry shudders under the pressures of e-commerce, an overabundance...
The way we choose to shop, and the way retailers decide to sell us things, is an ever evolving relationship. And as new ideas emerge and come to dominate (“It’s one place with everything — a department store!”)...
Just as retailers begin to gain clarity on what makes millennials tick, a new generation is emerging that widens the digital divide even further. Meet Gen Z: categorized as consumers age 20 and younger. When it comes to digital shopping, they build on the attitudes and expectations...
Needless to say, the development of mobile technology has allowed people to access information on-the-go, which means more buying power for the consumer – anytime they want. In theory, this means that consumers can complete any interaction through their phones that...
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