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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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“If you are an entrepreneur, you are in the action business. You are trying to sell people, move people, spend, pay, decide!” says Kevin Roberts, the global CEO of advertising juggernaut Saatchi & Saatchi. “There...

source: Saatchi & Saatchi

In this video, Jon Iwata, Senior VP of Marketing and Communications at IBM, shares the origins and purpose of IBM's remarkable supercomputer Watson. In Iwata’s own words, Watson was “a way for us to create a system that is ideal for the coming world of unstructured...

source: YouTube

We wanted better and wider access to media content, and what we got were pop-up ads… pop-up proliferation is a matter for chief communication officers to address, because, according to Jon Iwata and the Page Society’s...

source: O'Dwyer's

When it comes to social media activity, chief marketing officers set the standard. Yet with so many successful CMOs, it can be difficult to determine which ones to watch. This list of 25 great CMOs can help, and if you’ve been...

source: Entrepreneur

Nine years ago Tuesday, a Los Angeleno named Ben Katz bought the first pair of shoes sold by Toms, the e-commerce company that made waves by instituting a buy-one-pair and give-one-away policy. It has since been copied by other retailers building social good into their business...

source: USA Today

Blake Mycoskie is known as chief shoe giver within the social company he founded, Toms. Through its ubiquitous 'one for one’ campaign Toms donates a pair of shoes for every pair purchased and the company has given away more than...

source: Telegraph

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