Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Google has offered a survey product since 2012, but the latest version, announced Wednesday, integrates with its Analytics 360 Suite and adds a function that enables marketers to target specific surveys to groups of users who previously were exposed to certain content about...
Alan Cox has been in the advertising game for 30 years. At buying agency Core Media, he's investing heavily in analytics to uncover the 'magic insights' he hopes will deliver growth in a rapidly-evolving digital world.
Personalization = table stakes now that consumers expect to be known and catered to. But in return, they’ll reward you. Fashion retailer Wildfang has found that refining their personalization strategies means revenue continues to double each year.
Regardless of AI crunching through data and teaching retailers more about their customers' wants and needs, shouldn't we be a little closer to this nirvana already with email marketing? AI surely has much to offer. But it shouldn't...
There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother.
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