Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Software has been transforming and disrupting advertising for decades, certainly ever since our industry’s technology pioneers like media legend and longtime Group M leader Irwin Gotlieb began writing software to automate...
Ad groups and Internet service providers are celebrating a Senate vote to scrap broadband privacy rules that could restrict carriers' ability to engage in online behavioral advertising. “This is an important victory for all...
In her keynote remarks at the Data & Marketing Association’s (DMA) “Dynamic State of Data 2017” policy conference, Federal Trade Commission (FTC) Acting Chairman Maureen Ohlhausen...
It’s clear that big data has developed a reputation as yet another technology trend that failed to live up to its potential. Unfortunately, the narrative that has emerged is too often overly focused on helping reduce organizational and financial risks. But this reduction...
As the marketing tools turn digital, marketers too have to retool and realign themselves to this new age. This was a challenge that SAS Institute faced as well, according to Adele Sweetwood, senior vice president, global marketing.
Savvy marketers are realizing that when automation provides access to real-time data insights, this paves the way to succeeding in their roles, explaining why marketing automation and campaign management tops the list of the...
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