Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Dollar Shave Club CMO Adam Weber has been with the brand since its start, joining the Dollar Shave Club as its first marketing employee in 2012. “For me, it isn’t as much about what channels it goes into. What video offers...
Hopefully your situation is better than the one that Chad Mitchell, Walmart’s senior director of digital communications, found himself in about 18 months ago. Employed at the world’s largest company by revenue, Mitchell saw that the brand’s interaction...
The concept of storytelling has been around for generation, but it’s relatively new in the field of online marketing. Big brands such as Coke and Nike were able to increase their popularity and sales dramatically through smart storytelling.
Storytelling doesn’t mean the same thing as simply creating a story. Your company should be able to tell many different stories based on past experiences and what you have to offer. You can tell stories about how your company has managed to help customers by providing...
At the heart of every public relations professional is a great storyteller. After all, their job is to intrigue and inform others about their brand. To that effect, some of these professionals weighed in on how brands themselves can better tell stories. There is an ever-growing...
This will come as a surprise to no one: the internet is full of unreliable advice and shoddy content. And as companies invest more in content marketing and turn up publishing dial, that’s likely to increase. Luckily, there are brands that make it their mission to publish...
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