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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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The interesting thing is that we are, by definition, a creative industry, so new technology should always be seen as an opportunity to extend our creativity into new areas, rather than a threat to ‘the way we do things’....

source: The Drum

Creative teams and marketing don't need to be at odds with one another. Contributor Alex Withers explains how marketing technology can strengthen collaboration and improve your organization's creative process and workflow.

source: MarTech Today

It’s a tricky situation – to do its job well, the marketing function needs both sides of the coin. After all, data analysis has to be paired with creativity to get the right messages to the right people and make any campaign a success – but how to ensure...

source: Information Age

Brand is king. Data is a mere servant. There, I said it. Many would suggest I have just publicly ridiculed myself as a laggard, desperately hanging onto the past. Just as many would cheer, wanting to save creativity and stick it to the...

source: Mumbrella

Marketing creativity can benefit from tapping into the powerful data sources now available to agencies and brands, according to Kristin Lemkau, CMO of JP Morgan Chase & Co.

source: WARC

Given the criticism that has been leveled at the mobile marketing industry for its lack of creativity over the years, the presence of mobile technology at the premier advertising event celebrating creativity was an auspicious sign that the...

source: ExchangeWire

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