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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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At DMA 2014, Gary Laben brought Air Canada and Shell to the Tuesday morning keynote to talk about how they're igniting engagement with their customers using today's technology. Consumers are demanding more immediacy from...

source: Target Marketing

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space. “Financial institutions are very...

source: Chief Marketer

Consumers don't trust corporations. Surveys abound with discouraging stats for marketers. According to a January 2013 Gallup Poll, 65% of Americans are not satisfied or trusting when it comes to corporations. These figures don't reflect...

source: DMA Advance Blog

Digital marketing company The Search Agency announced the winners of its 2014 Stars of Search Award Monday evening at the Direct Marketing Association's DMA2014 conference in San Diego. The agency honored Louis Cohen, SVP and head of...

source: Direct Marketing News

Customer expectations are higher than ever, and brands that have yet to adopt a more data-driven approach to marketing are playing catch-up, JoAnne Monfradi Dunn, chairman of the Direct Marketing Association, said during...

source: Destination CRM

Magic Johnson gave the ultimate demonstration of personalized marketing, as he stood in a room full of admiring marketing professionals and posed while smartphones captured photo after photo of the NBA Hall of Fame Legend-turned-entrepreneur. One of the day's keynote speakers...

source: CMS Wire


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