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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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After being introduced by Alliant CEO & DMA Board Chairman JoAnne Monfradi Dunn at the Dynamic State of Data Policy Briefing today, Congressman Marsha Blackburn (R-TN), got right down to the heart of the matter: "Let's talk about data," she said. "Your online presence is...

source: DMA Advance

Federal Trade Commissioner Julie Brill speaks with DMA CEO Tom...

source: DMA Advance

What does the Telephone Consumer Protection Act (TCPA) boil down to? According to Travis LeBlanc, Chief of the FCC's Enforcement Bureau, it's two things: 1.) Don't harass consumers, and 2.) Get their permission. "These are common sense," said LeBlanc, during a panel discussion...

source: DMA Advance

There is no more cliché phrase in the data policy world than "big data." It means many different things to many different people, but the White House certainly shaped the policy debate with the release of its Big Data report this year, and it's renewed call for a Consumer...

source: DMA Advance

From marketers with millions or billions in annual revenue to the individual who finally decided to sell that "Casablanca" LaserDisc years after getting rid of the player, the case heard Monday by the Supreme Court of the United States may affect all of them. All states...

source: Target Marketing

The Colorado law was challenged by the Direct Marketing Association, a trade group, which said it violated the Constitution’s commerce clause. A federal trial court agreed, but the United States Court of Appeals for the Tenth Circuit, in Denver, ruled that the lower...

source: New York Times

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