Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
If you’re trying to secure millions of dollars in venture capital, these days it may be better to pitch your business as “marketing tech” rather than “ad tech.” It has become increasingly difficult for advertising...
The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
That the digital ad supply chain is problematic has been a top-of-mind issue among industry leaders for years. The supply chain is massively complex. It leaks tons of data. It leaks tons of money. It is a patchwork quilt of thousands of...
Technology has fuelled the current era of advertising and marketing. Brands have an almost endless supply of options on both the ad tech and mar tech sides, yet despite the obvious overlap in disciplines, these technologies commonly...
Programmatic marketing is offered in two distinct forms today: self-serve, where a solution is completely within the marketer’s control but dependent on their expertise, and full-serve, in which a marketer...
California-based ad tech outfit The Trade Desk has outlined plans to go public on the NASDAQ, which if followed through would make it the first ad tech initial public offering (IPO) since 2015.
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