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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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According to Forbes, the world's most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively. Here is a look at how these five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies,...

source: ClickZ

A growing divide is forming among college savers. While many middle and upper-class families are saving more for college, lower income families are still struggling to save anything at all. Nearly three-quarters of families earning $100,000 a year or more are saving...

source: CNN Money

New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers. Coupons.com’s...

source: Mobile Commerce Daily

While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor...

source: Search Engine Land

Content marketing has become more popular in the last few years as marketers focus more on inbound marketing: marketing in which prospects find out about a company via search or social, then read more about its products,...

source: VentureBeat

In today's digital age, the traditional categories of b-to-b and b-to-c marketing are converging, and frankly, it's about time. Marketers should worry less about fleshing out distinct b-to-b and b-to-c strategies and more about thinking...

source: Advertising Age

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