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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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A new study by fraud detection company Fraudlogix finds that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. Fraudlogix, which monitors ad traffic for sell-side companies, found that 68.2% of...

source: Real-Time Daily

Ken Brook is CEO of MetaX, an ad tech firm that recently launched “adchain,” a form of blockchain designed specifically for the digital advertising industry. In addition to providing a more thorough, encrypted record of digital...

source: eMarketer

Shailin Dhar, founder and director of research at Method Media Intelligence, is a digital ad fraud veteran who works with advertisers and publishers to help them better protect themselves against this growing issue. Dhar recently spoke...

source: eMarketer

Marketers for years have been paying for ads that are never seen by real people but are instead shown to fake web traffic created by so-called “bots,” computer programs that mimic human behaviors to give the false impression...

source: The Wall Street Journal

A growing part of the internet is devoted entirely to fraudulent advertising. According to a new report by White Ops, ad-fraud sites make up roughly 20 percent of ad-serving sites on the web, despite having no human traffic whatsoever....

source: The Verge

In February, Facebook said it plans to undergo an audit from the MRC to vet its stats and data in response to marketers’ qualms about the platform’s so-called walled garden, asking for Facebook to vet its measurement through...

source: Adweek


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