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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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It's widely known that millennials, an increasingly important consumer base, would pay more for products that have a direct social impact. And in the U.S., 90% of consumers are more likely to trust brands that back good causes. Now, according...

source: Mashable

Reformation, a sustainable fashion label best known for their effortless bohemian styles, just gave us more cause for applause. In honor of Earth Day, the brand launched an environmental impact scale called RefScale. Customers can now click on the globe icon featured on...

source: New York Observer

Earth Day celebrated its 45th anniversary on Wednesday, and brands across all industry sectors showed their pride for the planet on social media. Pharmaceutical companies, travel brands, retailers, tech giants, and even government agencies are sharing environmental protection...

source: PR Week

For years now, the fashion industry has been scrutinized for their wasteful practices, and many have been making efforts to counteract their staggering environmental damage, also known as “natural capital cost.” This Earth Day, Adidas used its global presence...

source: Brand Channel

Online merchant Etsy received gobs of attention for its initial public offering last week. But its big public offering shines a spotlight on something else, too — the certification of "B Corp," which the company holds. That third-party badge is a signal to customers...

source: The Washington Post

This week marked the 45th anniversary of Earth Day…This year could be the year in which world leaders finally pass a binding climate change treaty and citizens and corporations divest from fossil fuels and both politicians and consumers put sustainability and renewable...

source: Forbes


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