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101 Bad Business Buzzwords and Why You Should Avoid Them

Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...

source: Joe Latta
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Marketers have been focused for years on targeting millennials, now it's time to start focusing on even younger consumers. Get ready for the 'post-millennials.' During the opening session of the Ad Age Digital Conference in San Francisco, top marketing executives from Nickelodeon...

source: Advertising Age

We are living through a seismic shift in demographics. Millennials are the largest generation in the history of America ... Mastering programmatic marketing is essential for brand survival. It’s the best (and most efficient) way to reach and engage millions of Millennials...

source: Real-Time Daily

As Millennials — the generation born in the US between 1980 and 2000 — gain greater buying power and increasingly influence commerce, marketers and brand managers are looking for new ways to engage them. Developing a millennials-focused marketing strategy is...

source: MarketingProfs

According to a recent Mintel report on marketing to millennials, this group of digitally savvy and highly engaged consumers will have more than $1.4 trillion in spending power in the U.S. by 2020. For marketers, the fact that millennials are growing up, getting jobs,...

source: Content Marketing Insider

In the 1980s GM tried to appeal to young Baby Boomer car buyers with the marketing catch phrase, “it's not your father's Oldsmobile.” Actually, it pretty much was. Now, there's a new emerging generation of car buyers and manufacturers are finding that not only...

source: Consumer Affairs

McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? The Wall Street Journal (WSJ) recently claimed that McDonald's...

source: ClickZ


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