Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Cory Treffiletti, VP of Marketing for Oracle Data Cloud and member of DMA's Board of Directors, turns his attention toward 2017. "The biggest topic of the coming year is artificial intelligence. Everyone from Stephen Hawking and Elon Musk to Tom Cruise and Kanye West is...
As big a role as it plays now, native advertising looms even larger in the future of the news media, according to a new study by two global trade organizations, the International News Media Association and the Native Advertising Institute. Based on a survey of 156 news media...
Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers drawn from their individual news feeds, according to Business Insider, which first reported the news.
Enacted in 1998, the Children’s Online Privacy Protection Act (COPPA) was developed to protect online users under the age of 13 by prohibiting Web sites from collecting their information and allowing third parties to track user behavior...
As the bot and non-human Web traffic issue continues to spiral, a new survey out Thursday reveals that 80% of publishers concede they don’t have insight into how their traffic is audited by third-party providers. In addition,...
Few companies have felt the effects of a changing publishing climate more than Leaf Group, formerly Demand Media. Once a prime example of how search-engine-optimized articles produced in large numbers could rake in traffic...
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