Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Social networks are where we post family photos, talk about vacations and share dessert recipes. Now for the first time, they're also where we, or some of us, shop. With Cyber Monday less than a week away and the 2015 holiday shopping season kicking into gear, consumers...
In recent years, many retailers have fought to maintain the Black Friday sense of urgency by opening on Thanksgiving Day, and this year is no different. Still another retail approach to holiday shopping, perhaps tapping into a rising anti-consumerism sentiment, is a complete...
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy. Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing...
Top email platforms and marketing solution providers offer tips and recommendations based on last year's holiday campaigns.
The holiday season keeps creeping up earlier and earlier. And shoppers are learning to expect deals sooner and sooner. Here are 10 stats that'll help marketing teams prepare for those moments that matter — while they still matter to shoppers.
By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But even for those in a code-freeze, a few...
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