Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
In this Q&A, senior marketers examine whether differences remain between B2B and B2C marketing, how digital channels are affecting clients and what can be gained from being a corporate sponsor.
Many retailers invest heavily in finding just the right customer to market to. They define their audience and go after them with targeted ads, e-mail offers or other content wherever they might be — on social networks, mobile devices, blogs or search engines. This...
There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Many of the largest B2B organizations with sufficient resources to afford the high end tools required...
Humor allows us to connect with customers by showing the lighter side of our brands. Humor makes videos stand out from the crowd, but the tone and content have to be appropriate to the brand’s message, or audiences can wind up laughing at you rather than with you....
China moved on Thursday to restrict its banks from using Bitcoin as currency, citing concerns about money laundering and a threat to financial stability. The action comes as monetary authorities around the world have begun to confront the issue of Bitcoin, a virtual currency...
U.S. small businesses boosted borrowing in October to its highest level in over six years, an index showed on Tuesday, fresh evidence that the budget battle that shut the federal government for 16 days did little to derail underlying economic...
Subscribe to DMA Marketing Brief
|State / Province:|
|Are you a member of dma?||Yes No|