Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Data is at the center point of our lives and careers. Recently, in an effort to quantify to what degree and to help you see what your peers and competitors are doing to take advantage of this massive shift in marketing, DMA and GDMA, the Global Alliance of Data-Driven Marketing...
Streaming is where it’s at. Second and third screens is where it's happening. An Adobe survey and other information leads them to predict that 35% of millennials will watch via a connected TV. More than 25% said they are very likely to download an app to watch.
In a digital world of ad blocking and general ad avoidance, the annual Super Bowl telecast stands out as one of the last remaining bastions of TV's glory days—when American eyeballs weren't distracted by smartphones and tablets. But how long can this last? Maybe longer...
"DVR and time-shifiting technology has given consumers more control so that they can watch content ad-free whenever they want," explains Marc Gilbar, SVP and creative director of the ad agency The Marketing Arm. "The exceptions...
CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking at their smartphones and tablets to check out real-time chatter on their social...
With voice-over from "The Office" actor John Krasinski urging consumers to "pass it on," the spot depicts people in various situations—drinking coffee at a café, mowing the lawn or just exiting the shower—playing...
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