Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
There’s nothing sexier than measurement. Well, that’s not true. But it was certainly a hot topic during Advertising Week. The need for accurate and trustworthy measurement sits at the heart of every advertising effort, at least for a media agency shepherding...
Brands that can make virtual reality and augmented reality experiences feel nothing like marketing will make the best use of the nascent technologies, tech junkies from the agency and client worlds said at an Advertising Week event. MediaPost’s Online Marketing Media...
Latin America is a growing hotbed of activity for the business community, particularly in the wake of easing relations between the U.S. and Cuba. Now, Advertising Week, the world’s biggest gathering of ad, technology, business,...
Times Square was abuzz this week with talk of the elusive agency of the future. “Agencies will need to be far more empathic, far nimbler and more agile,” said Peter Gunning, CEO of DDB Chicago, at Advertising Week in New...
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session.
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next two to three years. Howard Bass, partner, global media & entertainment advisory...
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