Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Washington is abuzz with talk of and actual disruption, and a new administration and Congress offering sweeping change in the nation’s capital. Yesterday, hundreds of leading nonprofit fundraising professionals gathered...
Disruptions in media consumption and technology use have revolutionized marketing, advertising and fundraising. But not all disruptions are positive, says National Public Radio’s (NPR) Mara Liasson....
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
Influencer marketing has been a buzzword for a while now and for good reason. Fashion and beauty brands in particular were quick to discover the benefits of working with both well-known and up-and-coming influencers in a bid to reach new audiences online, yet surprisingly,...
It seems every brand these days is trying to be about more than selling. Many marketers believe their advertising has to stand for something bigger – tying their promotional activities to causes and social issues. It’s not enough to sell granola bars or maxi...
Cause marketers are all too familiar with “caring fatigue.” It’s a very close cousin to the central question upon which the advertising industry is built: How do we get people to care---about this product, this brand, this candidate, this cause?
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