Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
In past years, retail marketers have focused on omnichannel strategies to lure customers from all angles. As omnichannel further cements itself as a baseline expectation for the shopper, marketers who want to take their efforts to the...
Mobile is certainly the future — or at least this is what marketers been told from almost every direction. The uncertain truth staring all of us in the face is that the future of marketing strategy, like the average consumer...
Consistent and cohesive omnichannel customer experiences remain a top concern for retailers today, and central to an effective strategy is a strong emphasis on mobile, speakers agreed on day one of the National Retail Federation’s Shop.org conference.
As Robert DeNiro's character says in A Bronx Tale, “The saddest thing in life is wasted talent.” Well, one of the saddest things in marketing is a firm not making the necessary shifts in data collection and measurement capabilities to unlock their full cross-channel...
Effective cross-channel marketing has a major impact on business performance, according to new research conducted by market research companies, Econsultancy and Oracle Marketing Cloud. The report also found that more than two-thirds of marketers (68 percent) believe it’s...
Technology has changed the way brands and consumers interact with each other, ultimately giving consumers the power. With new channels, such as wearable technology devices, brands have the opportunity to create tailored messages to each...
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