Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the...
When programmatic exploded a few years ago in digital, it became instantly attractive to advertisers and their agencies due to its ability to replace mass advertising with more personalized communications. With data in abundance, more precise...
Hot shots of new media are like twentysomethings who live in their parents' basement. Many of the popular digital news and entertainment newcomers like BuzzFeed, Fullscreen and Vice are backed or owned by some of the media dinosaurs they're trying to usurp.
Adam Singolda is nearly an hour into explaining his sometimes frightening pitch to media companies when he decides to go full Game of Thrones. "Winter is coming," Singolda says, referring to the catchphrase from the bloody drama....
A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often. As expected, the top social media news source is Facebook. Between 20 percent and 30 percent of users...
AR/VR is the new hotness. VCs invested $1.7 billion in the 12 months leading to March 2016, $1.2 billion of that in the first quarter of this year alone. There are four AR/VR unicorns already (Magic Leap, Oculus, Blippar, MindMaze).
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