Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We've all been guilty of using terms like these in place of meaningful descriptors. Unfortunately,...
Taking the stage to kick off DMA’s 2016 Marketing Analytics Conference, Dr. Ramesh Rajagopalan from UT Austin laid out his view of the marketing analytics landscape. “We are in a position to influence analytics, not just in marketing, but across the enterprise,”...
As marketers use data and advanced analytics to paint a clear picture of their customers and deliver increasingly relevant offers, multiple industries and sectors are using these same tools to optimize their own work. For GE, this means saving energy in freight rail and...
In this age of cloud-based software, many tools and products employ outside platforms for specific functions that complement their core, such as Stripe for electronic payments, Twilio for communications, or Amazon Web Services for cloud...
Twitter has announced a new standalone analytics app aiming to better serve its celebrity and power/marketing users, and — it surely hopes — eke out more activity on its platform in the process by making its highest profile users more effective tweeters.
Google Analytics announced that they’ve added hacked spam notifications to their alerts bar. Google said the notifications are “about sites hacked for spam in violation of our Webmaster Guidelines. … In the unlikely event...
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines...
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