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Destination News

Lisbon's smart marketing campaign turns its tram lines into new city font
Skift
Lisbon has come up with a smart marketing campaign to market the city, using its iconic tram and the electric lines. It has created a new font, called LX Type, based on the criss-crossing tram lines over the city skyline, where each alphabet and number stands for an attraction visitors can go to, using the public tram in Lisbon.
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International tourism continues to rise in Santa Monica, Calif.
Santa Monica Daily Press
More than half the tourists who visited Santa Monica this past fall were from another country.
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Winter's misfortunes help improve Tampa Bay's tourism
Tampa Bay Times
Tourism officials had the good fortune and timing to launch their annual winter advertising campaigns in the Northeast and Midwest just as folks up there were battered in recent weeks by snow-packed storms, plummeting temperatures and all kinds of winter-related unpleasantness.
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SPONSORED CONTENT
    This week we launch a new series highlighting the intersection of travel & mobile advertising. We’ll simplify and unravel how to best use mobile advertising to engage and lure travelers to your destinations. The topic of the first post demystifies the mobile ecosystem. Why mobile? Why now? Jump in here to begin this series, brought to you by StepLeader, mobile advertising experts since 2004.


Expedia and VisitBritain team up on campaign
Travel Pulse
Expedia and VisitBritain will launch a $4.5 million co-branded campaign to coincide with the 50th anniversary of the British rock music invasion.
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DMAI Spotlight


DMAI supports industry-wide effort to update economic significance study on meetings
DMAI
Destination Marketing Association International (DMAI) joined 13 fellow members of the Convention Industry Council and release data on the Economic Significance of Meetings to the U.S. Economy. An update to a 2009 study, new figures show significant increases in meeting participants, direct spending, tax contribution and job growth from 2009 to 2012.
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PRODUCT SHOWCASE
  Booking Model Matching DMO Goals

Licensing Model - No commissions on hotel only reservations, lists hotel website and phone number to promote direct bookings and provides a revenue share on activity, package, air and car reservations.

Revenue Share Model - Revenue share for hotel, activity, package, air and car reservations for all web and phone bookings.
 


Effective lobbying on the Hill and at home: An interview with US Travel's
Michael Jacobson

DMAI
Advocacy works on many levels, whether on Capitol Hill or in your own back yard, so we're taking time with Michael Jacobson, U.S. Travel's manager of PAC and grassroots initiatives, to share some effective ways of lobbying for our cause at the upcoming Destination Capitol Hill and beyond.
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Upcoming DMAI Events
Date Event Location
Feb. 12-14 CMO Innovation SummitWashington, DC
Feb. 26-27 Destination Capitol HillWashington, DC
Apr. 29-May 1 CEO ForumHilton Head, SC
July 21-23 DMAI 100th Annual ConventionLas Vegas, NV


Best Practices, Trends & Technology


How to meticulously execute on data-driven marketing
Travel Industry Wire
As marketers forge new, adventurous ways to use data and analytics, they must stay focused on execution.
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5 brilliant ways to use #hashtags in social media marketing
Search Engine Watch
Hashtags have become more than just a way to categorize posts or add a narrative to your updates. Marketers have found new, innovative ways to use hashtags as a mean to drive conversation, harness the public support, and garner attention.
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President/CEO
Black Hills and Badlands Tourism Association


Responsible for managing all aspects of the organization, tourism marketing programs and press relations for South Dakota’s No. 1 visitor destination.


The 16 best lines in marketing
By Jeffrey Dobkin
It's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice. Like old friends, these 16 best lines in direct marketing are great to have at the ready.
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What you can learn from Team USA's social media plan
Inc.
The 2012 London Games were referred to far and wide as the "social Olympics." Now, a year and a half later, social media has become all the more ubiquitous, and this year's Winter Games figure to challenge for that crown.
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Industry News


Mountain Travel Symposium launches Destinations@MTS
Destinations@MTS
Join DMAI for a variety of DMO specific topics for the mountain travel industry, including the critical issue of “for rent by owners” on April 12 in Breckenridge, CO.
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Business travel gets personal
Travel Industry Wire
Over half of travelers are left out of pocket as travel expenses fall out of policy, a significant minority are unaware of company travel policy on mobile roaming charges, and many worry for business performance when travel is reduced.
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Wealthy people are optimistic, plan to travel
Marketing Daily
The very wealthy, the merely affluent, and people who are millionaires share at least one quality with the hoi polloi: they favor experience over things. Especially if that experience means travel.
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Guests read 6-12 reviews before booking
Ehotelier.com
TripAdvisor has announced the results of an independent study that underscores how essential online traveler reviews are in the research and booking process.
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Destination News Digest


Las Vegas expects big visitor gains in 2014
Travel Pulse
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New Orleans a top travel destination for singles
The Times-Picayune
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Cancun looks to break from its springtime reputation
Travel Weekly
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Charleston, W. Va., launching video testimonials following water crisis
WSAZ-TV
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Indiana's Johnson County council rejects hotel tax
Indianapolis Star
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After years with no tourism director, New Bedford, Mass., is back at table
South Coast Today
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New Huntsville, Ala., #IHeartHSV social media campaign celebrates
favorite attractions

The Huntsville Times
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Caribbean tourism sees modest visitor gains in 2013
Travel Weekly
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Los Cabos resorts focus on families, meetings
Travel Weekly
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People


DMAI Alliance Partners

Brand USA   Collinson Media           imex

   Regatta    Schneider Publishing      USA Today


DMAI Business Partners
BrandStrategy, Inc. | HelmsBriscoe  |   Passkey International, Inc. 
Simpleview, inc. | SMI | STR | USDM

Explore all DMAI allied members



 



DMAI NewsBrief

Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
Contribute news

Jim McCaul, DMAI Content Manager, 202.835.4205   
Contact DMAI


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