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Destination News

California to double its tourism marketing budget
The Desert Sun
Visit California, the state’s top tourism promotion agency, will double its marketing budget in the coming months from $50 million to at least $100 million annually, thanks to an increase in the assessments levied on hotels, restaurants, rental cars, attractions and other tourism related services in what’s known as the Dream Big Dividend.
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SPONSORED CONTENT


Tourism bureaus in Florida to help fund Air Canada advertising
Bradenton Herald
Convention and visitor bureaus in Manatee and Sarasota counties are giving $50,000 to Air Canada to help the airline with its local marketing efforts promoting its new year-round service between Sarasota-Bradenton International Airport and Toronto's Pearson International Airport.
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Creative campaigns still luring Northerners to Suncoast
The Suncoast News
As many parts of the country are buried under massive amounts of snow and have below-freezing temperatures, Florida tourism boosters are finding ever more creative ways to carry on a century-old tradition winter tradition: gloating.
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PRODUCT SHOWCASE
  Four Destinations. One Starting Point.

San Antonio and Arlington, Texas,  Greater Palm Springs, California and Mesa, Arizona all started with Mindset for their branding and marketing. To find out how we can turn travelers into visitors to your city, contact jeff@mindsetinc.net

 


Ottawa turns attention back to US leisure travel market
The Globe and Mail
Three years after abandoning the promotion of Canadian leisure travel to Americans, the federal government is poised to jump back into that market to take advantage of the low Canadian dollar.
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DMAI Spotlight


Now accepting nominations for DMAI and Foundation Board positions
DMAI
Know a DMAI member who demonstrates leadership and professionalism in the DMO community? Could you be an effective leader for DMAI or the Destination & Travel Foundation?
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Donate a package to the Destination & Travel Foundation Dream Auction
DMAI
Showcase your destination and products by contributing fantastic packages and items to the Dream Auction. Proceeds from the auction power important scholarships, education and research for the travel industry - generating jobs and enriching lives.
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Upcoming DMAI Events
Date Event Location
March 21-27 Destinations Week in WashingtonWashington, DC
March 25 Destinations ShowcaseWashington, DC
April 15-17 Marketing Innovation SummitSan Francisco
April 27-29 CEO SummitMonterey, Calif.
July 15-17 Annual ConventionAustin, Texas
Sept. 15-18 COO/CFO Tech SummitTBD
Sept. 27-29 Visitor Services SummitSalt Lake City
Oct. 13-16 Membership SummitSarasota, Fla.


Best Practices, Trends & Technology


Travel industry sees strong Facebook CTRs, engagement
eMarketer
Among industry impressions tracked on the social marketing platform, travel emerged as the leader in average CTR, which rose a whopping 557.5% year over year.
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Social media: 15 ways you're doing it wrong
ClickZ
Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes?
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Vice President, Communications

VisitPITTSBURGH
Strategically plan, direct, manage and execute all public relations and internal and external communication programs, incorporating multimedia and using digital communication tools that support and enhance our goals and mission.


Focus on culinary travel
Travel Weekly
A burgeoning passion for all things culinary has begun sweeping through the American middle and upper classes, and nowhere is that passion more evident than in the quest of travelers for the authentic cuisines that define destinations and, indeed, serve as the foundations of entire cultures.
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90 years of Bermuda tourism advertising is mini lesson in marketing
Skift
Bermuda recently dug into its archives and pulled out 90 years of tourism marketing. The destination and the publication remained the same, but visuals, words and call-to-actions all changed dramatically in that time.
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Industry News


New ILTM survey shows power of Latin American luxury travelers
Travel Pulse
American and European travelers can’t claim to be the only top luxury travel spenders anymore—and least according to a new survey of Latin American big travel spenders.
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Chinese tourists to increase by 172 percent and become the third-largest international visitor market in the US by 2019
Travel Industry Wire
The U.S. Department of Commerce projects visitor growth from China will increase by 172 percent to 3.1 million visitors by 2019, catapulting it ahead of Germany, Brazil, Japan and the United Kingdom.
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US outbound tourism snapshot for 2014: Record year for international travel
Skift
A record 68.3 million Americans traveled abroad in 2014, a 10 percent increase over last year, according to annual statistics released by the U.S. National Travel and Tourism Office.
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Adventure travel: A growing, but untapped, market for agents
Travel Market Report
This year alone, tour operators specializing in this market expect business to be up around 23%, according to the Adventure Travel Trade Association.
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Destination News Digest


Albany, Ga., CVB brings jobs and income to region
Albany Herald
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Las Vegas CVA buys Riviera for convention center expansion
Travel Weekly
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Go Wichita is now Visit Wichita
Wichita Business Journal
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Chinese tourism poised for unprecedented growth in California
The Desert Sun
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New Iowa tourism ads feature Napoleon
Radio Iowa
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5 things to know about the 'Syracuse. Do Your Thing.' tourism brand
Syracuse.com
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Tourism plays critical role in Jamaica's economic rebound
Bloomberg via Skift
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Improved arrivals data indicates Barbados tourism recovery underway
Travel Pulse
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People


Grossman named to helm of Bismarck-Mandan Visitors Bureau
The Bismarck Tribune
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DMAI Premier Partners

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imex     Schneider Publishing    USA Today


DMAI Partners
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DMAI NewsBrief

Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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Jim McCaul, DMAI Content Manager, 202.835.4205   
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