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Destination News

Marketing strategies US destinations use to reach Brazilian and Chinese tourists
Skift
U.S. destinations know Brazilian and Chinese tourists can be big spenders when they venture beyond their borders and to attract them some American cities are focusing their marketing efforts as heavily on travel agents and other travel providers as they do on the tourists themselves.
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How Cleveland's big bet on convention center is playing out
The Cleveland Plain Dealer
Shut out of the national convention business for decades, Cleveland - with its shiny, new, $465-million complex -- is slowly pushing its way back into the meeting market.
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Michigan chosen as 1st Midwest partner for Google views
The Associated Press via Midland Daily News
Michigan has been selected as the first Midwest state to partner with Google on making photos of travel destinations available through Google Maps.
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SPONSORED CONTENT


Why Visit Philly asked its social media community to fill in the gaps
Skift
Travel brands need to be more proactive in asking for their fans’ opinions because Facebook and Twitter analytics don’t tell the whole story. So for the past three years, Visit Philly administered surveys to find out about the effectiveness of its social media efforts.
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DMAI Spotlight


DMAI 30 Under 30 applications now open
DMAI
For the fifth consecutive year, Destination Marketing Association International (DMAI), along with founding program partner SearchWide, and supporting sponsors IMEX and USAE are announcing the 2015 “30 Under 30” program.
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PRODUCT SHOWCASE
  Play to win: understand, review and react to your competitive position

Atlanta CVB, Dallas, Los Angeles TCB, and Visit Florida all use OAG Traffic Analyser market intelligence tool to help drive their destination marketing strategy. Size your market, understand competitors, and identify new market origins plus monitor your own passenger flows and compare air fares with competitor destinations. Find out more today.
 


DMAI Hall of Fame nominations now being accepted
DMAI
The Hall of Fame Award was created to recognize individuals who have changed the future of Destination Marketing for the better. It is the highest honor that DMAI can bestow.
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Upcoming DMAI Events
Date Event Location
April 15-17 Marketing Innovation SummitSan Francisco
April 27-29 CEO SummitMonterey, Calif.
July 15-17 Annual ConventionAustin, Texas
Sept. 15-18 COO/CFO Tech SummitTBD
Sept. 27-29 Visitor Services SummitSalt Lake City
Oct. 13-16 Membership SummitSarasota, Fla.


Best Practices, Trends & Technology


Rethinking the visitor center in the age of connected travelers
Skift
Visitor centers can rebrand themselves as places where travelers can get help both online and in-person. Offering Wi-Fi is a big incentive that gets them closer to the real monetizer: the gift shop.
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PRODUCT SHOWCASE
  What's your destination story?

San Antonio, Deep. In the heart. The Greater Palm Springs Oasis- two world- class destinations branded by Mindset. Together, let's create the emotional story that connects travelers to your destination. Contact- jeff@mindsetinc.net.
 


The 4 digital advertising trends reshaping advertising
Entrepreneur
People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience.
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Marriott launches online travel guide
Marketing Daily
Marriott International, Inc. is launching an online travel guide via a link on its Web site. The goal is for Marriott Traveler to provide consumers with more meaningful travel destination content and information in a compelling way. It will include destination and travel content that aims to be unexpected, informative, and definitely not the kind that is usually found in tourist guides.
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Yahoo mixes travel bloggers and Tumblr in a content experiment
Skift
The reinvigorated Yahoo Travel has a new plan to make use of both bloggers and Yahoo’s Tumblr blogging and sharing platform.
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Industry News


Why tourism advertising is more powerful than you think
Forbes
We’ve known for a long time that effective tourism advertising campaigns build positive feelings toward a travel experience and inspire travel. But thanks to Bill Siegel and the Longwoods team, we now know that the same campaigns have other benefits that elevate impressions of a destination in an unintended yet positive manner.
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Tourists flocked to US last year, but strong dollar clouds 2015 outlook
The Wall Street Journal
The U.S. hosted a record number of international visitors last year, though a stronger dollar is making travel to the country more expensive and could cloud the outlook for the tourism industry this year.
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Director, Digital Marketing

Discover The Palm Beaches

The primary responsibility of the Director, Digital Marketing is to direct all aspects of Discover The Palm Beaches’ (DTPB) Digital Marketing program.


International tourist arrivals will top 1.7 billion per year by 2025
Skift
The World Travel & Tourism Council projects the world will welcome nearly 1.8 billion international visitor arrivals per year by 2025, a 58 percent increase from the 1.1 billion international arrivals who crossed borders in 2014.
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Amazon's new hotel business begins to take shape
Skift
Amazon is experimenting and grasping for new ways to makes its mark in the hotel business.
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Destination News Digest


Pure Michigan launches $12 million national ad campaign
Crain's Detroit Business
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Shreveport tourism officials target international travelers
The Shreveport Times
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Pike County CVB aims Hatfield and McCoy tourism at Times Square
Logan Banner
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As tourism booms in Tampa, so does debate over bed tax dollars
WTVT-TV
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Singapore Tourism Board CEO on reinventing a destination
Skift
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Switzerland revs up digital marketing to counter currency shifts
Tnooz
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People


Brand USA taps Whitaker as new marketing chief
Travel Weekly
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North Carolina's Cabarrus CVB welcomes Beasley to Destination Services Department
Cabarrus County CVB
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Oklahoma City CVB add Wilson, promotes Armstrong in convention sales team
Oklahoma City CVB
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DMAI Premier Partners

     Brand USA   Collinson Media          

imex     Schneider Publishing    USA Today


DMAI Partners
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DMAI NewsBrief

Colby Horton, Vice President of Publishing, 469.420.2601
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Jim McCaul, DMAI Content Manager, 202.835.4205   
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