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Destination News

Mexico Tourism take advantage of frigid spring with billboards of snow
The Drum
Mexico Tourism and Lapiz of Leo Burnett took full advantage of the spring snow blankets which surprised much of the U.S. Northeast recently. The partnership took to the streets of Chicago to create billboards out of the snow.
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New York State tourism officials bussing travelers out of New York City
The Associated Press via Skift
State tourism officials are sponsoring bus getaways this spring and summer from New York City and Long Island for both daylong and overnight outings.
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In the sports tourism business, Tampa runs up the score
Tampa Bay Times
Sports tourism — whether it's hosting Super Bowls or Final Fours or youth tournaments — is big business. Amateur sports drove 20 percent of the 760,400 room nights booked in Hillsborough County last year — and that doesn't include the pro teams.
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How Alabama is using barbecue to sell itself to the world
Eater
The goal isn't just to market Alabama barbecue to outsiders (though of course it is primarily that). In the end, some hope the campaign will deepen the very meaning of barbecue in Alabama.
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Shedding light in a nebulous world of media
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Best Practices, Trends & Technology


State tourism slogans: Key to success or a waste of time?
Skift
Almost every state has a tourism slogan, a two- or three-word line that hopes to capture the spirit of a destination, but their ultimate role in attracting visitors is open to debate. The sometimes-million-dollar campaigns built around the slogans can be a lynchpin for a state’s marketing efforts, but do consumers really care or even know the personas that states are pushing?
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Learning from Japan to attract more Chinese tourists
By Linchi Kwok
It seems to me that we are making an effort in the U.S. to attract and welcome more Chinese tourists, but have we done enough?
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PRODUCT SHOWCASE
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How top travel brands perform on Pinterest, Vine and Tumblr
Skift
With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.
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British millennials use travel agents at twice the rate of Americans
Skift
The British millennials value traditional travel agents more than American millennials, but still a large majority have moved away from it.
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Industry News


Flood of travel websites may be pushing up demand for human travel agents
Chicago Tribune
The Internet is teeming with travel Web sites that will can lock in the lowest air fare, find you a plane with onboard Wi-Fi and even hook you up with a travel companion. With so many online sites to choose from, why is there a growing demand for human travel agents?
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Traveling green
Travel Weekly
Within the industry, there is a growing awareness of the interconnectiveness of travelers and places, putting issues of long-term sustainability on equal footing with fuel consumption and carbon footprints when assessing the environmental impact of travel.
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Mobile devices now generate 25 percent of all digital travel transactions in the US
Skift
Travel is one of the early adopter sectors in mobile e-commerce, and it is the third largest sector in U.S., according to Criteo data. Mobile accounts for about 27 percent of all digital consumer travel transactions.
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Uber use among business travelers approaches critical mass, report finds
Business Travel News
Companies that in their travel policies don’t address travelers' use of Uber might do well to consider that corporate travelers in North America in March expensed almost as many rides from the mobile-based, on-demand ground transportation service as all other taxi, limousine and airport shuttle rides, according to expense management provider Certify.
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Destination News Digest


US national parks embrace digital media to reach millennials
Skfit
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Broward tourism bureau wants to boost Scandinavian marketing
The Sun-Sentinel
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With Prop 8 dead, LGBT tourism may be on the rise in Los Angeles
LAist
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Greater Springfield CVB going on the road to promote west Massachusetts
WWLP-TV
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Louisiana sets new tourism industry records in 2014
Travel Pulse
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James Bond helps Mexico City tourism before movie comes out
The Associated Press via Skift
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Singapore to launch global campaign to boost tourism numbers
Channel NewsAsia
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People


Visit Spokane announces Garvey as regional director of national accounts
Visit Spokane
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Harris joins St. Louis CVC as VP of public safety
Explore St. Louis
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