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Destination News

Colorado can track ROI for big tourism marketing budget, governor says
The Denver Post
Tourism is booming in Colorado, setting back-to-back records in 2012 and 2013. But there's no guarantee the trend will continue, Gov. John Hickenlooper said Tuesday.
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Hey, DC: Don't use words, use these new emoji
Washington Post
Destination DC — the nonprofit that does D.C.’s marketing for tourism and major conventions — launched a free app this week containing several emoji that works as a plug-in for iPhone and Android phones.
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Live, from Chicago and Boston! It's the Greater Fort Lauderdale CVB
Direct Marketing News
Go big or go home. That's the precise guidance Kim Butler, vice president of marketing and communications for the Greater Fort Lauderdale Conventions & Visitors Bureau, gives to the bureau's agency of record, Starmark, and its partners when it comes to conceiving and executing its marketing programs.
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SPONSORED CONTENT


4 reasons the New Orleans tourism industry is getting political
The Times-Picayune
"Either get into politics or get out of business. That's where it is right now." Stephen Perry, president and CEO of the New Orleans Convention and Visitor's Bureau, offered this assessment of the future of the New Orleans tourism industry as he spoke to a ballroom packed with several-hundred applauding industry members.
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New project in South promotes music 'triangle'
The Associated Press via ABC News
Stretching from Nashville to Memphis to New Orleans — and encompassing points in between — the triangle includes locations in the South that contributed to the birth of the musical genres, from Clarksdale, Mississippi, the home of blues masters Muddy Waters and John Lee Hooker, to Muscle Shoals, Alabama, site of the famed music studio where Aretha Franklin, the Rolling Stones and many others recorded songs.
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PRODUCT SHOWCASE
  Play to win: understand, review and react to your competitive position

Atlanta CVB, Dallas, Los Angeles TCB, and Visit Florida all use OAG Traffic Analyser market intelligence tool to help drive their destination marketing strategy. Size your market, understand competitors, and identify new market origins plus monitor your own passenger flows and compare air fares with competitor destinations. Find out more today.
 


DMAI Spotlight


Arts Destination Marketing Award application open
DMAI
Is your destination successfully engaging the local arts community? We are now accepting applications for the 2015 Arts Destination Marketing Award.
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Webinar: When Meeting Planner Isn't Your Job Title: 3 Things You
Need to Know

DMAI
Few tasks are as daunting to an executive assistant, marketing VP, director of sales, or volunteer as being assigned responsibility for your organization’s next meeting, no matter how big or how small!
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Invitation to participate in a tourism innovation study
DMAI
DMAI members are invited to participate in a survey being conducted by researchers at the School of Tourism & Hospitality Management, Temple University.
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Upcoming DMAI Events
Date Event Location
July 14-17 Annual ConventionAustin, Texas
Sept. 15-18 COO/CFO Tech SummitTBD
Sept. 27-29 Visitor Services SummitSalt Lake City
Oct. 13-16 Membership SummitSarasota, Fla.


Best Practices, Trends & Technology


5 smart tourism boards on their favorite Instagram influencers
Skift
Tourism boards forge ahead with building their brand presence on this mobile-first, image-based platform by publishing a combination of their own content, user-generated photos from their fans, and inviting influencers to experience and share their journey on the company account, as well as their own.
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How travel brands can work with Instagram influencers
BRW
Tourism marketing boards promoting an entire region have bigger budgets, but increasingly travel/tourism entrepreneurs are tapping social media stars in a disruptive approach to marketing. Here are five tips for those businesses taking the plunge.
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Vice President of Marketing & Communications

Visit KC
The Vice President of Marketing & Communications creates the vision and provides proactive strategic leadership of the marketing and communications strategy and initiatives for Visit KC.


How travel brands plan to unbutton sales via Apple Watch apps
Mobile Commerce Daily
As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options.
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The China inbound market: Opportunities and challenges
Travel Market Report
Travel to the U.S. from China is booming --- with the number of annual visitors expected to double to nearly five million in the next four years. For U.S. tour operators and travel agencies who work with--or tap into inbound tourism—this market presents both significant opportunities and challenges.
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Industry News


Destinations make diversity and inclusion a strategic priority
Associations Now
Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. Here’s how and why.
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Most searched summer vacation destinations
Travel Pulse
With millions of Americans gearing up to get out of town this summer, TripAdvisor has revealed its Summer Vacation Value Report, analyzing the most popular destinations among U.S. travelers for the upcoming season, as well as what they can expect to pay for lodging, airfare, and food.
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Global travel on the rise this summer
Travel Weekly
International travel is in for a good run this summer, as data and trends from both American Express Travel and TripAdvisor point to an upswing in travel abroad from June 1 through Aug. 31.
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Study: Millennials brand loyal, matures spend big on cruises
Travel Pulse
Virtuoso analyzed spending habits of four distinct generational groups: Millennials, Gen Xers, Baby Boomers and Matures. It then uncovered a number of trends for each generational group.
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Destination News Digest


Hello summer! NYC & Company welcomes the heat
Marketing Daily
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Charleston, South Carolina, tourism tries to break free from its quaint garden stereotype
The Associated Press via Skift
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North Carolina tourists spent record $21.3 billion in 2014
WRAL
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Washington, D.C. had a record 18.3 million domestic visitors in 2014
Skift
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Los Angeles welcomed a record 44.2 million visitors in 2014
Skift

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Food-and-drink events on the rise in Las Vegas
Travel Weekly
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Dubai steps up tourism marketing as Ruble curbs Russian travel
Bloomberg Business
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People


Rekoske named new Hays, Kansas, CVB director
The Hays Daily News
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DMAI NewsBrief

Colby Horton, Vice President of Publishing, 469.420.2601
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Jim McCaul, DMAI Content Manager, 202.835.4205   
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