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Destination News

How travel, tourism impact Santa Monica
Santa Monica Daily Press
According to the CVB, across California, travel employs a prosperous and diverse workforce, from airline and hotel employees, to restaurant, attractions and retail workers, and supports industry sections such as construction, manufacturing and finance.
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Tourism department uses food bloggers to spread word about New Mexico
Albuquerque Journal
Tourism Secretary Rebecca Latham said it’s the first time the state has tried a social media influencer campaign but noted they are growing in popularity and “you can reach travelers in a completely different way.”
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Vegas debuts $16 million summer ads
Las Vegas Review-Journal
Repeating a popular marketing campaign that drew millions of visitors to the city in 2014, the entity that markets Las Vegas to the masses previewed its $16 million summer campaign that will include a series of humorous television advertisements juxtaposing the Christmas season with visiting Southern Nevada.
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Chicago Tourism CEO on the next generation of tourists
Skift
Skift recently spoke with the CEO of Choose Chicago Don Welsh about his marketing strategy in China, the city’s new branding campaign, and how it validates its budget growth.
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SPONSORED CONTENT


DMAI Spotlight


Nominate an individual or organization for the Spirit of Hospitality Award
DMAI
The Spirit of Hospitality Award is the industry's highest recognition and is presented annually to individuals and organizations who have shown exceptional dedication and commitment to the travel and tourism industry.
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Arts Destination Marketing Award application open
DMAI
Is your destination successfully engaging the local arts community? We are now accepting applications for the 2015 Arts Destination Marketing Award.
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PRODUCT SHOWCASE
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Upcoming DMAI Events
Date Event Location
July 14-17 Annual ConventionAustin, Texas
Sept. 15-18 COO/CFO Tech SummitTBD
Sept. 27-29 Visitor Services SummitSalt Lake City
Oct. 13-16 Membership SummitSarasota, Fla.


Best Practices, Trends & Technology


How influencer marketing improves the reach of Instagram photo campaigns
Mobile Commerce Daily
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
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The impact of user-generated content in travel marketing
Marketing: Travel
Travel is a big deal on Instagram. Taking photos and staying in contact with family are the top two reasons travelers pull out their smartphones while vacationing. This is especially true for millennial travelers.
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Database Report Writer

Visit Baltimore

Responsible for developing custom reports based on the Customer Relationship Management (CRM Database) for use by internal and external stakeholders.


5 ways to target travelers with Facebook marketing
Social Media Today
By now, any travel brand with a digital marketing strategy in place will have some role for Facebook in its overarching approach. And while we know organic reach is nowhere near where it once was, this doesn’t mean travel brands ought to forget Facebook outright.
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A loyalty program gets creative with an e-book that changes as you travel
Advertising Age
Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform.
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Industry News


Food tourism: The latest fad or here to stay?
Marketing: Travel
A group of 200 industry food tourism industry leaders met last month at the Basque Culinary Center in San Sebastian, Spain, at a conference co-hosted by the United Nation's World Tourism Organization. The purpose of the conference was to define food tourism and debate the value and future of the industry. The result? The consensus is that food and drink tourism is here to stay. Why? It's mostly about the money.
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New data: Reports of the demise of travel agents were premature
Travel Weekly
Despite the lingering stereotype of a slowly dying sector, a recent ASTA study and interviews with agents across the country revealed that travel agencies are hitting new highs in employment and compensation.
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Cvent buys meetings tech competitor SignUp4 for $22 million
Business Travel News
Meetings technology firm Cvent has purchased smaller competitor SignUp4 for $22 million, Cvent announced on Monday in conjunction with its first-quarter earnings report.
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Destination News Digest


How Chattanooga made $1 billion last year from tourism
Times-Free Press
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Oregon tourism campaign taps state's custom bike builders
Bicycle Retailer
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Tampa calls on elite craft beer scene to promote tourism
Travel Pulse
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Lee County, Florida, lays out red carpet for UK journalists
News-Press
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Wisconsin tourism experiences $1 billion increase in 2014
Hudson Star-Observer
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Berlin's tourists are more geek than cool, more business than party
Skift
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People


Longwoods International hires national tourism industry veteran
Longwoods
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