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Destination News

Visit California dives deep into traveler profiles with new strategic marketing plan
Skift
The shift from analyzing target customer demographics to consumer psychographics is taken to a new level with this strategic marketing and communications plan.
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France tourism campaign: 'Be nicer to travelers'
ABC News
If France wants to maintain its status as the world's most-traveled destination, it's going to need an attitude adjustment.
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Visit Holland CEO on marketing the country as one big city destination
Skift
Skift recently talked to Visit Holland’s CEO Jos Vranken about the organization’s new effort to market Holland as one gigantic city made up of distinctive neighborhoods rather than a country.
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Emerging destinations gaining popularity
Travel Market Report
Tapping into the experiential travel trend, a host of emerging destinations are gaining popularity.
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PRODUCT SHOWCASE
  World's #1 Tourism App Platform

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DMAI Spotlight


Live webcast to pilot at DMAI Annual Convention
DMAI
Destination Marketing Association International’s empowerMINT program will pilot a live webcast for meeting planners at its Annual Convention.
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Targeting leisure demand with the School Break Report
DMAI
This report features 2015/16 key calendar dates from over 1400 schools, including 950 public school districts and 450 colleges and 4-year universities.
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Advertisement
  2015/2016 School Break Report Released

This year’s report contains vacation break dates for more than 1,400 public school districts and colleges. Visit www.STR.com to learn more.

 


Upcoming DMAI Events
Date Event Location
July 14-17 Annual ConventionAustin, Texas
Sept. 15-18 COO/CFO Tech SummitLos Angeles
Sept. 27-29 Visitor Services SummitSalt Lake City
Oct. 13-16 Membership SummitSarasota, Fla.


Best Practices, Trends & Technology


Selling on social media: Searching for the Holy Grail
MediaPost
Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it and presents an interesting case.
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How to use Instagram for business: A beginner's guide
Hootsuite
As one of the most effective brand-building tools available today, Instagram is increasingly important for every kind of business.
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Marketing and Communications Specialist

Discover Prince William & Manassas, VA

Responsible for management of marketing activities (digital and traditional) and communications to support and promote the destination and its goals.


Millennials value stories and photos over video for trip inspiration
Skift
Quality written content will always have a place card at any content strategy meeting and travel marketers trying to reach a millennial audience should know that articles are the most popular travel content consumed by this age group, a new survey found.
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Should tourist numbers be capped in cities like Barcelona?
The Telegraph
Spain's second city has a new mayor - who has controversial plans to cap the number of tourists in her popular home. Is this the (limited) future of travel?
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Industry News


Adventure travel on a roll
Travel Pulse
According to Gergana Niklova, the ATTA’s development leader in Europe, “In 2012 we did a survey and found that in 2009, adventure travel was an $89 billion sector internationally that had by 2012 grown to $263 billion. The average price of a 10-day adventure trip in 2009 was $593 and that reached $947 by 2012.”
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States lure tourists, then tax them
Stateline
With one hand, states are beckoning tourists with elegant and evocative advertisements featuring sun-splashed seas and fragrant forests. At the same time, the states are extending the other hand — palm up — to take money from them in traveler taxes.
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Travelers prefer to visit a new destination this summer, survey finds
Travel Industry Wire
According to a new survey by travel insurance comparison site InsureMyTrip, more than half of travelers (55 percent) polled will not return to the same destination as last summer.
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7 charts that show the health of US travel economy in 2015 and beyond
Skift
These charts show the health of the U.S.’s overall travel and tourism economy and the trends of which countries and regions may provide the future generators of those billions (and even trillions) of dollars of spend to come.
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Destination News Digest


TripAdvisor reveals most affordable summer rental destinations
Travel Pulse
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Smoky Mountains tourism campaign would target business travelers
The Daily Times
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Santa Clara launches tourism campaign inspired by Super Bowl 50
Travel Pulse
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Google's Trekker takes Street View off Bucks County's beaten path
Philly.com
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New Orleans tourism boom creates a nice tax revenue boom
The Associated Press via Skift
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Pot tourism is a budding industry in Colorado, Washington
By Suzanne Mason
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Berlin banking billions spent on arts yield tourist riches
Bloomberg
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Iceland's star keeps rising as US tourism is up 76 percent this season
Turisti via Skift
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DMAI Premier Partners

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imex     Schneider Publishing


DMAI Partners
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DMAI NewsBrief

Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
Contribute news

Jim McCaul, DMAI Content Manager, 202.835.4205   
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