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Destination News

Visit Anaheim uses consumer marketing strategies to sway business stakeholders
Skift
Tourism bureaus such as Visit Anaheim are developing new campaign messaging aimed at local powers-that-be that utilizes the same marketing strategies the board employs to promote the destination outwardly to visitors.
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Lisbon residents unhappy with city catering to tourists
Bloomberg Business
Long overlooked by visitors who favored Portugal’s southern Algarve region, Lisbon is attracting more tourists as a result of an ambitious online marketing campaign, relatively lower prices for tourists than in other similar destinations, a growing cruise-ship port and security concerns in other sunny destinations. But not all residents are happy about it.
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Tourism Vancouver's ongoing video effort to convince meeting planners
Skift
For many years, destination marketing organizations (DMOs) around the world have been attracting international association conferences in specific industry sectors by finding “hosts” in their cities who are leaders in those sectors. What is new, however, DMOs like Tourism Vancouver are making those hosts much more visible with high quality video content marketing.
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Florida expects uptick in tourists from Europe
The Associated Press
Experts say terror attacks in Tunisia and the Greek economic crisis are changing beach vacation plans for many Europeans and could have a big impact on Miami and the rest of Florida.
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DMAI Spotlight


Building and protecting the destination brand
DMAI
Building and Protecting the Destination Brand is absolutely essential, especially as it relates to every guest’s experience. We will examine several key conclusions and their respective implementation opportunities related to “Protecting the Destination Brand opportunity.”
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Upcoming webinar: Destination Marketing & Economic Development: Creating a Singular Place Brand
DMAI
See how strikingly similar the “hot buttons” for attracting visitors, residents, and business can be, and its great impact on the destination’s image for all economic development objectives.
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Destination Radio is North America's only radio program devoted entirely to providing in-depth educational and entertaining information about all aspects of travel and travel destinations throughout the world.
 


Upcoming DMAI Events
Date Event Location
Sept. 15-18 COO/CFO Tech SummitLos Angeles
Sept. 27-29 Visitor Services SummitSalt Lake City
Oct. 13-16 Membership SummitSarasota, Fla.


Best Practices, Trends & Technology


Making the virtual real
MediaPost
Virtual reality through gear like Oculus headsets is gaining traction as a way to experience digital vacations but that doesn’t mean there isn’t space in between real and virtual to take a marketing stand.
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The new set of best practices for making smarter tourism boards
Skift
The NEXTPractices are initiatives that have much potential for destination marketing organizations (DMOs) although some of them would be expensive and/or would require a long time to develop and scale fully into practical systems for the mainstream DMO industry. For less established DMOs in emerging destinations especially, these could provide significant value as a roadmap into the future.
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This year’s report contains vacation break dates for more than 1,400 public school districts and colleges. Visit www.STR.com to learn more.

 


Why the meetings industry doesn't understand millennial or modern needs
Skift
There’s a huge gap today in the meetings industry between ideation and implementation when it comes to next generation meeting design and event technology.
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Deciphering mobile engagement
MediaPost
Thought it depends on your approach, effectively engaging mobile users can be quite counterintuitive. Take the latest findings from mobile ad network AdTheorent, which show that -- at least when it comes to travel and tourism campaigns -- business apps delivered 519 percent higher engagement rates than entertainment apps.
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Experience over value: Why and how agents should target millennials
Travel Market Report
For millennials, travel agents’ value doesn’t lie in finding the best deals but in arranging authentic experiences, according to a new report from the Ensemble Travel Group.
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Industry News


Travel Weekly unveils consumer trends for 2015
Travel Weekly
Travel Weekly’s annual report on the way consumers research, shop and book travel, what they are buying and why.
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Travel trends from Virtuoso
Travel Weekly
While polls and surveys repeatedly show that many Americans don’t even use all their vacation time, luxury travelers are ramping up their journeys and seeking enhanced service and more personalized travel experiences, according to Virtuoso.
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Content Manager

VISIT DENVER


Responsible for oversight of content strategy, management of content creation for online and offline needs and its accumulation by staff and outside resources.


3 pricing predictions that will impact meetings in 2016
Professional Convention Management Association
As meeting professionals enjoy the summer sun, the findings from a new report from the Global Business Travel Association Foundation and Carlson Wagonlit Travel may bring some clouds over the celebration. The 2016 Global Travel Price Outlook reveals areas where meeting professionals can expect to see significant price increases.
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Wine tourism is becoming a force in the travel industry
By Archita Datta Majumdar
Wine is synonymous with relaxation and escape from the mundane — a glass of wine at the end of the day is a symbolic break from the daily grind. Delectable cuisine, beautiful vistas and romantic destinations have always been associated with wine, and now a deliberate combination of the above has created wine tourism.
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Destination News Digest


China turns to tourism to boost sagging economy
Reuters
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Record 54.1 million tourists descend on Florida
Sun Sentinel
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Lawton, Oklahoma, Tourism Department creates CVB
KSWO-TV
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Louisville is poised to attract conventions
Louisville Business First
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Mississippi legislators asked to triple tourism marketing budget
WLOX-TV
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Tennessee's tourism sector breaks economic record
The Tennessean
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Bomb blast expected to strike blow to Thai tourism
Travel Weekly
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People


Arizona has a new tourism director
The Associated Press via Skift
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DMAI NewsBrief

Colby Horton, Vice President of Publishing, 469.420.2601
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Jim McCaul, DMAI Content Manager, 202.835.4205   
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