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With 2014 coming to a close, DMAI would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year, we would like to provide the readers of DMAI Newsbrief with a look back at the most trending articles of 2014.
The result of Visit California's 24-hour YouTube takeover
From April 3: Last month, Visit California made one of the largest investments in content marketing that we’ve yet to see from a tourism board.
Brand USA receives reauthorization from Congress
From Dec. 18: Brand USA, the public-private partnership that promotes the United States as a global travel destination, got a new lease on life over the weekend when Congress passed a $1.1 trillion spending bill that reauthorizes Brand USA through 2020.
How Visit Dallas inspired locals to promote city on social media
From July 3: Visit Dallas tapped into basic motivators like civic pride and creative expression to drive serious increases in social media reach, providing an attractive benefit/cost ratio for the cash-strapped bureau.
Destinations experiment with new marketing efforts
From March 13: More and more U.S. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. Here’s a look at how three U.S. destinations have unveiled new promotional campaigns to attract leisure and business travelers, along with meetings and conventions, to their locales.
U.S. encouraged to invest heavily in Travel & Tourism infrastructure
World Travel & Tourism Council
From Oct. 1: Weaknesses in the current state of Travel & Tourism infrastructure in the U.S. pose a threat to Travel & Tourism growth in the country and could cost the U.S. in terms of jobs and a reduced contribution to the economy.
A new weapon emerges in travel marketing: Drone videos
From April 3: The nature of aerial video shot through drones makes is a great fit for travel videos, for destinations, resorts, attractions and even tour companies.
Secondary cities seek tourism spotlight
From June 12: With tourism and business travel rebounding, particularly on the high end, smaller U.S. cities are looking to grab their slices of the travel pie.
Mass tourism can kill a city – just ask Barcelona's residents
From Sept. 4: We’ve all been a tourist at some point, but citizens of this great city are fighting for a way of life as they are sidelined by the authorities.
Rebranding America to attract international tourists
By Archita Datta Majumdar
From Feb. 6: "Discover America, Land of Dreams." That is the name of the ad campaign spreading the good word about Uncle Sam all over the globe. While the rebranding discussion has been in the pipeline for a few years now, it has never been so aggressively promoted as it is now. This rebranding is as much of a business decision as it is an image makeover for the United States at large. The two are entwined, of course, but experts say there are two distinct divisions in this image, the U.S. as a developed nation and the U.S. as a tourism destination.
S.F. could get $11 million a year when Airbnb collects hotel tax
San Francisco Gate
From Sept. 25: In a move that could add over $11 million a year to city coffers, Airbnb will collect San Francisco’s 14 percent hotel tax from visitors who book apartments or rooms in the city.
City of Montrose
The City of Montrose Office of Business and Tourism (OBT) is accepting applications for a brand champion and marketing program manager.
Americans taking fewest vacation days in four decades
From Oct. 22: A new study has found that U.S. workers forfeited $52.4 billion in time-off benefits in 2013 and took less vacation time than at any point in the past four decades.
Tourism Australia may lose half its funding as country looks to cut debt
From May 8: Tourism Australia, the main tourism promotion body for Australia and one of the most creative and progressive of national tourism boards anywhere in the world, is in danger of losing half its funding and could even cease to exist, if a sweeping report from the country’s Commission of Audit, which was charged with bringing national spending under control, comes into effect.
What travel marketers can learn from New Orleans' move to digital marketing
From April 24: Last year New Orleans Tourism‘s board of directors got with the times and moved 50 percent of their marketing spend from traditional TV and print to digital outlets including sponsored posts on Buzzfeed, promotional content on Garden and Guns, and 5 custom channels on Pandora. The impact of the agency’s first full-year of its new strategy and media plan was clear: Digital is where it’s at.
Thailand stands to lose Â£1.6bn in tourism revenue if violent protests continue
From Feb. 20: Thailand's tourism industry has warned that it faces losing £1.6billion if the country's political turmoil and violent protests drag on for another six months.
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