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Seth Godin: Social media is overrated
Digital Book World
Most publishers consider social media an essential part of their marketing toolkits, but author and squidoo.com founder Seth Godin joined Digital Book World 2015 in New York City to turn that idea on its head.
"Not all of your authors want to be good at social media. Not all of them have something to say when they're not writing their book," he told publishers.
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Feb. 6: GWA regional meeting at New England GROWS! in Boston
Everyone is invited to join Region I at New England GROWS in Boston on Feb. 6. In addition to a workshop on Take your Presentation Skills to the Next Level presented by C.L. Fornari, you will receive free registration to New England GROWS! Registration ends Jan. 30.
Feb. 27: GWA regional meeting at The Yard, Garden & Patio Show in Portland, Oregon
Join Region VI when they link up with like-minded groups in the horticulture industry and create the chance for better communication between the groups and more opportunities to promote the entire industry, fulfilling a desire by the GWA Board. Early registration ends Jan. 30.
March 14: GWA regional meeting at the Chicago Flower & Garden Show
The roots of the Chicago Flower & Garden Show can be traced back to 1847! The Show, held each March at Chicago's Navy Pier (March 14-22, 2015), is an experience for the senses, invoking memories of spring after a typically long, cold Chicago winter. Join Region III as the enjoy the inspiring featured gardens, roses are back for the first time in more than 10 years! In Chicago! In March! They will be stunning. Early registration ends Feb. 13.
March 27: GWA regional meeting on the Ashley River in Charleston, SC
Join fellow garden writers on a first-ever GWA tour of two of the oldest and most famous gardens in America — Magnolia Plantation and Middleton Place, both in Charleston, S.C. This special opportunity is timed to be at the height of the seasonal bloom of azaleas and camellias on two plantations with huge collections. Early registration ends Feb. 20.
Job opening: The Garden Conservancy seeking media coordinator
The Garden Conservancy's Open Days program seeks an experienced media coordinator to promote its annual calendar of national garden tours. Qualified candidates will have a proven track record of placements in various forms of media including newspapers, radio, magazines, and blogs.
What Nielsen Bookscan data tells us about e-book sales cycles and the e-book plateau
Last week at Digital Book World, Nielsen's Jonathan Nowell gave a presentation where he broke down how the e-book and print book markets were faring on both sides of the Atlantic. Nielsen's market statistics arrive at an interesting time for the publishing business, in which a debate rages over whether the e-book revolution was really just a fad.
These days, writing isn't a career. It's a rich man's hobby
I envy William Hague. Not the £2.5 million country house he's just bought in Wales, although that would be nice. Rather, the fact that he plans to spend his retirement writing books.
These days, you need a substantial private income — or a public sector pension — to be a full-time writer. Last year, a survey of 2,500 professional authors found that their median income in 2013 was £11,000.
Hello Kitty turns Hong Kong organic garden into educational tourist attraction
Years ago, Hello Kitty notebooks and stickers and little doll houses were coveted by little girls, and not often found in American stores. Now, Hello Kitty is everywhere you look and as much beloved as she was years ago. She's also helping Raymond Cheng attract children to his community organic garden program in Hong Kong.
Your publisher is your new best friend. Not!
Books and Such
By Janet Grant: Once a writer signs a publishing contract, everyone involved is dizzy with happiness. balloons and confett. iThe editor, the marketing people, the sales reps, the author, and the agent are all like teenagers who have just met the dreamiest person — who is going on a date with them! The future looks positively, giddily full of promise.
Freelance mistakes to avoid, from those who made them
The idea of making it as a freelancer is neither a chimera nor a cakewalk. It is a necessary slog that requires work, perseverance, organization, networking and creativity. It requires a lot, including time — the time to build a reliable client base and to wait for those checks to arrive. If you're set on making a go of it, there are ways to make your life easier.
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Miracle-Gro announces 4 finalists vying for a $40,000 garden grant
This year, GRO1000 has awarded 135 community grants and garden installations across the country. Plus, Miracle-Gro has donated more than 9,000 Miracle-Gro products and provided more than 1,000 volunteer hours by its associates and employees. Now, it will award its largest grant of the year — $40,000 to one deserving community. Voting ends Feb. 9. Learn more about each community and vote for your favorite garden space project:
Do you have what it takes to be a go-to writer?
Go-to writers ... I love them! These are the writers I reach out to again and again, because I know I can trust them to do great work, on time, and constantly suggest new projects.
My "inner circle" of writers was carefully built ... and they're very well paid. But I know what I'm doing with them isn't unique. Every publisher or marketer has a set of favorite writers.
Missed last week's issue? See which articles your colleagues read most.
A look ahead to self-publishing in 2015
Self-publishing saw another successful year in 2014, with authors like Deborah Bladon and Jen McLaughlin hitting the New York Times bestseller lists, fanfic authors like Sophie Jackson receiving six-figure advances, and many millions of titles being published across the industry's numerous platforms. The view of self-publishing as an outlet of last resort for desperate authors is also changing.
How Amazon tricks you into thinking it always has the lowest prices
Amazon is known for having low prices. But a study conducted by a startup called Boomerang Commerce reveals that Amazon's pricing strategy is much more nuanced than simply undercutting the competition. Boomerang, founded by Amazon veteran Guru Hariharan, makes software that tracks prices on shopping sites that compete with its clients, then recommends price changes dynamically.
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