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Can sponsorship save small bookstores?
The New Yorker
Earlier this month, Alan Beatts, the owner of a science-fiction bookstore in San Francisco's Mission District, announced that a minimum-wage increase recently passed by the city's voters, from less than 11 dollars an hour last year to 15 dollars an hour by 2018, was going to put him out of business. Not long afterward, I met Beatts at his shop, Borderlands Books, and he seemed utterly defeated.
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GWA NEWS


March 1 — Chicago Early registration closes
GWA
Don't miss out on GWA's event at The Chicago Flower & Garden Show! The Show, held each March at Chicago's Navy Pier (March 14-22), is an experience for the senses, invoking memories of spring after a typically long, cold Chicago winter. Join Region III as we enjoy the inspiring featured gardens; roses are back for the first time in more than 10 years! In Chicago! In March! They will be stunning.
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March 2 — GWA Regional Meeting in Toronto registration closes
GWA
It's nearly time for the annual regional meeting at Canada Blooms. The registration deadline is March 2 ... but this meeting always fills up quickly, so don't delay.
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SPONSORED CONTENT


March 6 — GWA Member Directory advertisement artwork due
GWA
Allied Trade members of GWA have access to this key group of professionals who have a significant impact on gardening product sales and markets. A free ad in the Annual Membership Directory is included in each Allied Trade membership. Non-member companies offering gardening products or services may also advertise in the Annual Membership Directory for a fee.
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March 15 — GWA member directory profile info updates due
GWA
Please log in to update your profile for this year's directory. In support of GWA's continuing efforts in sustainability, the 2015-16 Directory will be available both in printed and electronic formats. The file will be available online in the Members Area in a read-only Adobe PDF format. If you wish to support our sustainability efforts, you can log in to the GWA and opt out of receiving the printed version of this year's directory.
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March 16 — GWA Media Awards submissions due
GWA
GWA — The Association of Garden Communicators — is pleased to continue its latest modernization of the Garden Media Awards Program using an online entry and judging process. GWA will be awarding the prestigious GWA Garden Media Awards to the top professional communicators in the lawn and garden genre for 2014.
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INDUSTRY NEWS


28 (better) things no one tells you about publishing
Scott Berkun (blog)
The recent Buzzfeed post by Curtis Sittenfeld called 24 Things No One Tells You about Publishing was fun to read. I've written six popular books with two publishers and I agreed with much of what she said. But having been an author for a decade and hearing every question and myth, here's my own list of things I wish more people knew about writing and publishing.
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Accounting for authors, publishing's forgotten customers
Digital Book World
One issue I hear talked about a lot lately among publishers is the need to figure out who their customers are. It was a major theme at the recent Digital Book World conference in January, where Seth Godin mentioned it in his keynote address. Godin is in a unique position, being a marketer, an author (a very successful one) and also a publisher, and his views have been shaped by having worn all three hats.
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You think writing's a dream job? It's more like a horror film
The Guardian
A YouGov poll that has just been released rates being an author the most desirable job in Britain — with 60 percent of people saying they'd like to do it for a living. This is a 24 percent higher than those who want to be a TV presenter and a remarkable 29 percent higher than those who want to be a movie star. The mind boggles — or it would if authors didn't spend a good majority of their time assiduously, and at tedious length, trying to avoid cliches.
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A couple's garden stays gorgeous year-round
Baltimore Sun
From the rail of the second-story backyard deck, a handful of white-throated sparrows can be seen enjoying a midwinter breakfast from a fully stocked bird feeder in the formal gardens of Scott and Charlene Uhl’s Carroll County home. A cardinal alights imperiously on a bare, delicate branch of a nearby variegated pagoda dogwood. Come spring, the leaves will take the graduated shape of a pagoda — hence the name.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Origami blossoms in a light-up robot garden (CNET)
UCLA, heirs wrangle over fate of a tranquil Japanese garden (Los Angeles Times)
Job opening: Grow Your Own Groceries seeking freelance article author (GWA)
The platform-publisher race is heating up and LinkedIn is gaining (GigaOM)
Why Pinterest is banning affiliate links (Read Write)

Don't be left behind. Click here to see what else you missed.


The top 10 things all authors should know about Amazon
The Huffington Post
1. Your Amazon ranking has nothing to do with sales. Although many authors are obsessed with it and like to send out mass e-mails to friends and family when the number drops, unfortunately, all your ranking means is that people are looking at your page. While it might be argued that sales will inevitably rise due to more page views, the direct connection between ranking and actual sales is zero.
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Assessing the health of independent bookshops
The New York Times
In a 1936 essay, George Orwell recognized one of the main difficulties of owning an independent bookshop: turning a profit. The bookshop, he wrote, "is one of the few places where you can hang about for a long time without spending any money." Nearly 80 years on, the business has hardly gotten easier.
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GWA News Clippings

Colby Horton, Vice President of Publishing, 469.420.2601
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