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Why authors and readers still want print
Digital Book World
Some of the biggest book industry events and trends of the past few years, including the closing of Borders bookstores, the rise in popularity of tablets and e-readers and the exponential growth in the number of e-books, as well as of digital-only authors and publishers, could easily give the impression that print is becoming obsolete. But print matters — to both authors and readers.
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GWA NEWS


March 13 — Registration ends for GWA Regional Meeting in Chicago
GWA
Don't miss out on GWA's event at The Chicago Flower & Garden Show! The Show, held each March at Chicago's Navy Pier (March 14-22), is an experience for the senses, invoking memories of spring after a typically long, cold Chicago winter. Join Region III as we enjoy the inspiring featured gardens; roses are back for the first time in more than 10 years! In Chicago! In March! They will be stunning.
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March 15 — GWA Member Directory Profile info updates due
GWA
Please log in to update your profile for this year's directory. In support of GWA's continuing efforts in sustainability, the 2015-16 Directory will be available both in printed and electronic formats. The file will be available online in the Members Area in a read-only Adobe PDF format. If you wish to support our sustainability efforts, you can login to the GWA and opt-out of receiving the printed version of this year's directory.
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SPONSORED CONTENT


March 16 — GWA Media Awards submissions due
GWA
GWA — The Association of Garden Communicators — is pleased to continue its latest modernization of the Garden Media Awards Program using an online entry and judging process. GWA will be awarding the prestigious WA Garden Media Awards to the top professional communicators in the lawn and garden genre for 2014.
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March 20 — Registration ends for GWA Regional Meeting in Charleston
GWA
Join fellow Garden Writers in March on a first-ever GWA tour of two of the oldest and most famous gardens in America — Magnolia Plantation & Middleton Place, both in Charleston, South Carolina. This special opportunity is timed to be at the height of the seasonal bloom of azaleas and camellias on two plantations with huge collections.
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Job opening: VNLA seeking editor, writer, curriculum developer
GWA
Virginia Nursery & Landscape Association is seeking experienced editor, technical writer or curriculum designer or developer of educational or business-to-business materials in science, ecology, horticulture, forestry or landscape. Garden writers and journalists with experience in writing for professionals are also encouraged to apply.
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Job opening: Demand Media Studios seeking marketing manager
GWA
Demand Media Studios is searching for talented and experienced freelance writers for eHow. eHow's Garden section is growing quickly, and we need experts to write how-to and informational articles which answer both common gardening questions.
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INDUSTRY NEWS


Publisher revenue down as e-book buying slows
TechCrunch
Publishing conglomerates Penguin Random House and Simon & Schuster are facing tough times this quarter as e-book sales fell and total profit dropped 5.6 percent at S&S and approximately 12 percent for RPH. The potential culprits? A lack of blockbuster books and low e-book sales.
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E-books go out of fashion as book sales revive
TIME
British bookstores have good news for bibliophiles, reporting that more people have been buying physical books recently. What's more, sales of e-readers have apparently slumped according to their reports. Waterstones, a U.K. book store chain which also sells Amazon’s Kindle, told the Financial Times that demand for the e-reader has all but disappeared.
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The 7-step process for writing a blog post that people will actually read
Search Engine Journal
Why is it so hard to write something people will actually read? It's one thing to share your thoughts and feelings on a topic, but it's an entirely different thing to do it in a way that makes a difference to your readers and your business. There are plenty of copy writing tips out there that will help you boost conversions, but sometimes you need to see the process as a whole.
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The secrets of writing smart, long-form articles that go absolutely viral
Fast Company
This is an Internet where, it seems, a steady stream of churn-and-burn content is king, and anything of substance is only second best. It's an Internet where if you want to get a job writing for one of the hottest media companies on the Web, your knowledge of how and why information is shared online is more important than your writing talent. And it's an Internet that the content masters at sites like BuzzFeed, PlayBuzz, ViralNova and Upworthy have created in direct response to the supposed needs of the TL;DR Generation — a generation comprised of modern Internet users conditioned to communicating with text messages, 140 character tweets — and, when even that's too much, posting a Snapchat pic that exists for less time than a yawn.
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Infographic: It is never too late to start writing your bestseller
GalleyCat
Feeling too old to write your first book? Essaymama has created an infographic called, "It Is Never Too Late To Start Writing Your Bestseller," which highlights examples of authors who wrote their most popular books in the later years of their lives.
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Want to be a full-time freelancer? What you need to know
Business News Daily
No matter what field you're in, freelance work opportunities are almost guaranteed. Businesses in practically every industry are looking for writers, marketers, programmers, designers, accountants, lawyers and more — all of whom they intend to hire on a contractual basis. If you're thinking about becoming a full-time freelancer, there are a few basics about this career path you'll need to consider. Freelance workforce experts shared their thoughts on what every professional freelancer and independent contractor should know.
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4 ways for entrepreneurs to cultivate their writing
Entrepreneur
Social media, self-publishing and the Internet have created an amazing new opportunity to spread our words far and wide. Entrepreneurs can take thoughts out of their head, and put them into words that change people's lives. This new opportunity has been a blessing and a curse. Today, everything is short and punchy. A tweet is fewer than 140 characters, no one reads long Facebook updates, and blog posts have to be fewer than 1,000 words to hold people's attention.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Can sponsorship save small bookstores? (The New Yorker)
28 (better) things no one tells you about publishing (Scott Berkun (blog))
A couple's garden stays gorgeous year-round (Baltimore Sun)
The top 10 things all authors should know about Amazon (The Huffington Post)

Don't be left behind. Click here to see what else you missed.
 




GWA News Clippings

Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Executive Editor, 469.420.2656   
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