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GWA NEWS

TODAY — America in Bloom seeks Freelance Writer
GWA
America In Bloom (www.americainbloom.org) is looking for creative, experienced garden writers with good contacts who can not only write stories about the exciting things that America in Bloom participating towns are doing, but also get them placed in publications that compensate authors for contributions. Visit the GWA Jobs page for details.
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March 22 — Join Houston PAR garden event
GWA
Join Mayor Annise Parker, Garden Writers Association, Plant a Row for the Hungry, The U.S. Conference of Mayors, The Scotts Miracle-Gro Company and other national partners for the dedication and installation of the nature playground and garden located at the Gabriela Mistral Center for Early Childhood. The playground will provide children in the community with a new green space and natural play area.
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April 1 — Opt-in deadline for 'Electronic Only' copy of GWA Directory
GWA
In support of GWA's continuing efforts in sustainability, the 2014-15 Directory will be available both in printed and electronic formats. The file will be available online in the Members Area in a read-only Adobe PDF format. If you wish to support our sustainability efforts, you can log in to the GWA and opt out of receiving the printed version of this year's directory.
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SPONSORED CONTENT


May 7 — Early exhibit booth discounts end
GWA
Exhibit sales continue to rise as we approach the first sign-up deadline in May. See who has already committed to show their latest information, products and/or services at the 66th GWA Symposium in Pittsburgh for the greatest gathering of garden communicators in 2014.
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May 23 — Join GWA in Austin for Region V
GWA
Choose from 2 sessions — Session 1: Still Photography or Session 2: Video Photography hosted by Region V at the Lady Bird Wildflower Center on May 23. In the spring, roadsides, gardens and ranches explode with acres of native wildflowers. The Lady Bird Johnson Wildflower Center is the best place to see the most diverse selection of wildflowers. What's likely to be in bloom in late May? Yucca, Rudbeckia, Echinacea, beebalm, Salvia, prickly pear, skullcap, winecup, sundrops, Gaillardia, Turk's cap, evening primrose, phlox, clematis, lantana and verbena.
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Need help finding qualified job applicants?
GWA
Employers seeking job applicants may list full-time, part-time and freelance openings at no cost. Post your communications related job opening here. Details.
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INDUSTRY NEWS


Barnes & Noble, Microsoft scale back partnership
The Wall Street Journal
Barnes & Noble and Microsoft have agreed to revise their digital-reading partnership, allowing the bookseller to stop developing its Nook e-reading app for computing devices powered by Microsoft software. Barnes & Noble said it would stop work on apps for Windows 8 computers, phones and tablets, and support a possible Microsoft-created digital-reading service or app.
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Consumers prefer the mobile web over news apps
Mediabistro
A visitor to a news site that arrived through Facebook or search is less engaged than a direct visitor, according to a new study from Pew Research Center. This pattern holds true for both legacy media outlets and digitally native publications like BuzzFeed. The report looked at 26 news sites: the top 15 in traffic according to comScore and the top 20 most-shared publications on Facebook according to platform's internal data.
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Booksellers warn publishers over direct selling at APS
The Bookseller
Direct-selling to institutions by publishers proved a thorny issue at the Bookseller Association's Academic, Professional and Specialist conference in Brighton, England. Giving a welcoming address at the event at the Old Ship Hotel, Dan Johns, the chairman of the BA's academic group, warned he would stop providing publishers with vital information if they continued to sell directly to universities.
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How Amazon destroyed the publishing ecosystem
The Future of Publishing
Everyone takes a shot at Amazon, and it's not difficult to see why. Founder/CEO Jeff Bezos is blamed for just about every corporate crime imaginable, from pricing that destroys competition to suffocating warehouse employees on hot summer days (apparently no longer a problem). My criticism of Amazon is about an issue perhaps more subtle, but, in my view far more serious. Amazon has destroyed the publishing industry by destroying its well-honed ecosystem.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    March 15 is final deadline for GWA Media Awards entries (GWA)
Join Region V at the Wildflower Center in Austin, Texas (GWA)
'Opt out' option for GWA Membership Directory deadline — April 1 (GWA)
Digital life in 2025 (PewResearch Internet Project)
Get latest GWA Symposium news via Facebook (GWA)

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Facebook is still failing marketers
Forrester Blogs
Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the people defending Facebook were vendors that rely directly upon Facebook marketing for their livelihood. Just four months later, the debate seems to be over. Is there any doubt now that Facebook has abandoned social marketing, and that its paid ad products aren't delivering results for most marketers?
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Amazon looks to pump up Kindle sales with monthly payments
Retail Wire
By George Anderson: Maybe Amazon's mindreading technology does work. While many of the recommendations that I'm used to getting from the e-tailing giant are less than precise, one showed up in my in-box this morning that might be worth exploring. We've been talking about buying another tablet so the youngest member of the household won't have to borrow from the adults.
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Kobo: Ending agency pricing will kill us
The Digital Reader
Canada's Competition Bureau announced a settlement last month with four publishers to end agency pricing, but it looks like the process isn't going to go as smooth as one might have expected. Kobo has filed an objection to the consent decree, and they ask that the settlement be modified so that they are not negatively impacted by the sudden and radical change to the Canadian e-book market.
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Office comes to iPad, a sure sign that the times are changing at Microsoft
GigaOM
Microsoft plans to officially launch the long-awaited version of Office for iPad next week in San Francisco, sources confirmed. On Monday, Microsoft notified reporters of an event to be hosted by new CEO Satya Nadella in San Francisco March 27. Topic? "News related to the intersection of cloud and mobile."
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TCLF accepting nominations for Landslide 2014
TCLF
This year's theme focuses on a broad range of sites from ancient petroglyphs and Robert Smithson's Spiral Jetty, to Herbert Bayer's sculpted earthworks, the Modernist installations of Athena Tacha, and site-specific art installations found in remote locales and urban centers — all are distinct expressions of cultural identity and many are endangered by development, neglect, vandalism, industrial operations and other threats. TCLF's annual compendium will bring attention to these sites in an effort to raise their visibility and promote informed stewardship.
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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