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May 7 — Early exhibit booth discounts end
GWA
Exhibit sales continue to rise as we approach the first sign-up deadline in May. See who has already committed to show their latest information, products and/or services at the 66th GWA Symposium in Pittsburgh for the greatest gathering of garden communicators in 2014.
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May 23 — Join GWA in Austin for Region V
GWA
Choose from 2 sessions — "Session 1: Still Photography" or "Session 2: Video Photography" hosted by Region V at the Lady Bird Wildflower Center on May 23. In the spring, roadsides, gardens and ranches explode with acres of native wildflowers. The Lady Bird Johnson Wildflower Center is the best place to see the most diverse selection of wildflowers. What's likely to be in bloom in late May? Yucca, Rudbeckia, Echinacea, beebalm, Salvia, prickly pear, skullcap, winecup, sundrops, Gaillardia, Turk's cap, evening primrose, phlox, clematis, lantana and verbena.
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PAR participates in Houston garden project
GWA
On March 22, PAR went to southwest Houston to dedicate a new community greenscape as part of the nationwide GRO1000 gardens and green spaces program. The Gulfton neighborhood received a new nature playground and garden to encourage outdoor learning and support the healthy development of area children and families. This is one of five GRO1000 promoting gardening and greenscapes in America this year.
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SPONSORED CONTENT


Join Plant A Row for the Hungry on April 1 in Mesa, Ariz.
GWA
On April 1, the GWA Foundation's Plant A Row for the Hungry program will participate with 1,000 students from Zaharis Elementary School, Mayor Scott Smith, The U.S. Conference of Mayors, The National Gardening Assn., ScottsMiracle-Gro, and the Franklin Park Conservatory as part of the GRO1000 partnership for the dedication of the Botanical Walkway at McKellips and Ellsworth Park in Mesa, Ariz. The project will encourage preservation and propagation of native plants throughout the city.
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Need help finding qualified job applicants?
GWA
Employers seeking job applicants may list full-time, part-time and freelance openings at no cost. Post your communications related job opening here. Details.
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INDUSTRY NEWS


Apple fights on as consumers spend settlement money at Amazon
GigaOM
The high-fives must have been flying at Amazon: Millions of the company's customers got notices to spend credits at its Kindle store, and Amazon didn't have to pay a cent. Meanwhile, rival Apple will likely underwrite an even bigger shopping spree for Amazon customers later. Welcome to the ironic denouement of l’affaire ebooks, which reached a climax in 2013 when a federal judge found that Apple had brokered a conspiracy with book publishers to fix prices.
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The neurological similarities between successful writers and the mentally ill
Thought Catalog
Knowing his wife was upset with him for spending more time with his typewriter than with her, F. Scott Fitzgerald hatched a plan. He wasn't proud of many of his short stories (he only included 46 of his 181 short stories in his published collections), but he knew that to win back his wife he'd have to whip up something quickly. Working from 7 a.m. to 2 a.m., he churned out "The Camel's Back" for The Saturday Evening Post for a fee of $500. That morning, he bought Zelda a gift.
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Twitter introduces photo tagging, multiple photos in a single tweet
GigaOM
Twitter often uses its mobile apps on iPhone and Android as launch vehicle for new features, which now includes a new way to share photos. On Wednesday, the company announced in a blog post that Twitter users on iPhone will be able to tag up to 10 people in photos, and include up to four photos in a single tweet.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    TODAY — America in Bloom seeks Freelance Writer (GWA)
How Amazon destroyed the publishing ecosystem (The Future of Publishing)
April 1 — Opt-in deadline for 'Electronic Only' copy of GWA Directory (GWA)
Facebook is still failing marketers (Forrester Blogs)
Office comes to iPad, a sure sign that the times are changing at Microsoft (GigaOM)

Don't be left behind. Click here to see what else you missed.


State of the News Media 2014
PewResearch Journalism Project
The State of the News Media 2014 is the eleventh edition of an annual report by the Pew Research Center's Journalism Project examining the landscape of American journalism. This year's study includes special reports about the revenue picture for news, the growth in digital reporting, the role of acquisitions and content sharing in local news and developments around digital video.
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5 charts that describe the state of digital publishing
Digiday
Digital publishers grew significantly in 2013, adding new writers, raising capital and expanding into new countries. But what the digital natives like BuzzFeed and Mashable haven't quite worked out yet is how to convert all that growth into sustainable long-term businesses: Digital publishers may have added roughly 5,000 full-time editorial jobs last year, but those additions hardly make up for the 45,000 total jobs lost by the newspaper and magazine industries.
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It is not news to publishers that they have to engage directly with readers
The Idea Logical Company
Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood of half the commercial trade books published, bestsellers and below.
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Creativity vs. quants
The New York Times
Here's how John Lennon wrote "Nowhere Man," as he recalled in an interview that ran just before he was murdered in 1980: After working five hours trying to craft a song, he had nothing to show for it. "Then, 'Nowhere Man' came, words and music, the whole damn thing as I lay down." And here’s how Oscar Wilde defined his profession: "A writer is someone who has taught his mind to misbehave."
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Big words are fading, but many people still love them
The Wall Street Journal
By Elizabeth Bernstein: I love big words. It started when I was a kid and first heard "supercalifragilisticexpialidocious." ("Something to say when you don't know what to say," according to the movie "Mary Poppins.") I quickly moved on to real words: "Ebullient," "innocuous" and "malodorous" were some of my favorites. Now I'm worried that big words — the challenging, expressive and interesting ones — might start going away.
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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