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Due tomorrow: GWA name change survey
GWA
Several committees are at work, examining GWA's strategic plan, forms of communications and the name Garden Writers Association. The Strategic Communications Committee seeks your input on the name of the organization we all love. Please take a few minutes to respond to the survey (two questions!) by April 24.
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Early bird rate ends May 15: GWA regional meeting in Philadelphia
GWA
Join fellow GWA members as they tour the grounds of the Morris Arboretum, get exclusive access to Bloomfield Farm and see PHS's Pop Up Gardens in Philadelphia. Educational programming will focus on "Behind-the-Scenes of Growing Morris" and the "Greening of Philadelphia for the Pope's Visit this Summer."
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Early bird rate ends May 15: GWA regional meeting in Holland, Michigan, area
GWA
"It's all about the plants!" Join fellow garden writers as they tour gardens in Michigan! Tours will include: Lake Cliff Gardens, Walters Gardens, Spring Meadow Nursery, Proven Winners Color Choice trial gardens, Dale Deppe's private garden, Garden Solutions research greenhouses (optional on Saturday) and Great Garden Plants (optional on Saturday).
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SPONSORED CONTENT


Registration open for 2015 GWA Pasadena Symposium
GWA
Online registration is now open on the GWA website! Take advantage of early registration rates though July 20.
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Pasadena hotel block now open for the 2015 GWA Symposium
GWA
A special block of rooms has been set aside for GWA meeting participants at the Hilton Pasadena and the Sheraton Pasadena. Room rates start at $129 USD sgl/dbl. The deadline for discounted room rates is: Sept. 2.
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  FEATURED COMPANIES
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Publicize your work at the 2015 GWA Symposium
GWA
The GWA book fair is an opportunity for members to display their works to other members for book and product reviews. Each participating author who registers is entitled to one-half of a three-foot-by-six-foot table space to display his/her work. The book fair will be open during all exhibit hours. Space is limited, so book fair participants will be accepted on a first-come, first-served basis.
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INDUSTRY NEWS


The definitive guide to pricing your book
Wise Ink
Just like the actual writing of a book, pricing is part art and part science. There is an uncountable multitude of influences that go into finding the perfect price for your book, but we've compiled seven of the most important factors here for you.
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Study: 'Highly creative' professionals won't lose their jobs to robots
Fortune
Many people are in "robot overlord denial," according to a recent online poll run by jobs board Monster.com. They think computers could not replace them at work. Sadly, most are probably wrong. University of Oxford researchers Carl Benedikt Frey and Michael Osborne estimated in 2013 that 47 percent of total U.S. jobs could be automated by 2033.
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Why people who brainstorm are wasting their time
Medium
Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. Osborn claimed significant success for his technique. As one example of brainstorming's effectiveness, he cited a group of United States Treasury employees who came up with 103 ideas for selling savings bonds in 40 minutes.
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Survival strategies for local journalism
The New Yorker
In October, the San Francisco Bay Guardian, a 48-year-old alternative newsweekly that was beloved among San Francisco progressives, announced suddenly on its website that its next issue would be its last. Glenn Zuehls, the publisher of the paper's corporate parent, the San Francisco Media Company, told me at the time that the Guardian, which relied on advertising for revenue, wasn't profitable.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why self-promotion as an author doesn't work (Whimsydark)
GWA name change survey (GWA)
The most concerning element of Facebook's potential new power (Columbia Journalism Review)
Traditional books on paper open a new chapter of success (The Guardian)
How typing is destroying your memory (Fast Company)

Don't be left behind. Click here to see what else you missed.


Authors' income 'at breaking point' in UK
BBC
The top 5 percent of authors earned 42 percent of all income received by professional writers in 2013, according to The Authors' Licensing and Collecting Society. Meanwhile, the bottom half of professional writers accounted for just 7 percent of all authors' earnings overall. The society said last year that writers earned 29 percent less in 2013 than 2005.
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E-books overtake paper in China
Xinhua
Digital media have overtaken books as the most read media in China, according to a national survey. About 58.1 percent of Chinese adults read digitally in 2014, up 8 percent, while 58 percent read books, only 0.2 percent up, said an annual survey on reading habits polling about 35,500 adults in 29 provincial divisions.
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GWA News Clippings

Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Executive Editor, 469.420.2656   
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