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May 1 — Early registration ends for Hostas, Blooms & Research, Oh MY!
GWA
Enjoy late spring in the Wooster and Mansfield, Ohio-areas on May 23-24, hosted by Region III. Tour Kingwood Center, Wade & Gatton Nurseries, Secrest Arboretum and The Ohio Agriculture Research and Development Center while networking with fellow attendees. Register today:
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June 28 — It's a Visual World: Photography and Marketing Workshop
GWA
Whether you write books, articles and blogs, or you speak to live audiences, you are called upon to be a photographer as well. Photographs are no longer used just to illustrate a story; they often generate the narrative and greatly assist in marketing your expertise. Marketing your expertise is a key component in your success as a garden communicator no matter the media in which you work.
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May 9 Deadline — Voting still open for by-law amendment
GWA
In order to balance regions and strengthen regional programs, the Board of Directors offers a proposed bylaw amendment that will sustain the basic principals of the GWA's regional structure while allowing the Board to maintain as equal a representation of the membership as possible as the member populations change geographically over time. To view the proposed bylaw amendment in its entirety and cast your vote, visit:
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PRODUCT SHOWCASE
  How Does Your Garden Grow?

DK has invaluable tips and insight for every gardener, whether a novice or expert. From picking the right garden design and plants to gardening in containers and planting the perfect kitchen garden, our books are authoritative, practical, essential guides for every green thumb. Click here to get growing.
 


Booking your travel for the 65th Annual Symposium?
GWA
A program schedule for the 2013 GWA Annual Symposium in Québec City is now available on the GWA website. This schedule gives a general outline of the symposium's events and allows you to go ahead and start planning for the trip. Please note, the preliminary program is subject to change. Registration will begin in a few weeks.
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Publicize Your Work at the 2013 GWA Symposium
GWA
The GWA book fair is an opportunity for members to display their works to other members for book and product reviews. Each participating author who registers is entitled to one-half of a 3-foot-by-6-foot table space to display his/her work. The book fair will be open during all exhibit hours. Space is limited, so book fair participants will be accepted on a first-come, first-served basis.
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Quebec City exhibitor list grows
GWA
See the new exhibitors that have great products and services to show GWA members in Quebec City, Canada. The purpose of the exhibit is to provide a forum to exchange information between lawn and garden product manufacturers and North America's premier garden communicators. The exhibition is in conjunction with the 65th GWA Annual Symposium to be held Aug. 16-19.
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PRODUCT SHOWCASE
  ColorWear™ Garden Apron by DRAMM

Protects your clothes while keeping your tools within easy reach. The three- pocket design allows for easy storage of garden tools, gloves & seeds. This stylish apron is lightweight and comes in 3 enticing colors - A neat gift for gardeners. Click here to see it in action!
 


INDUSTRY NEWS


The Wendell Berry sentence that inspired Michael Pollan's food obsession
The Atlantic
Perhaps more than any living writer, Michael Pollan has convinced America that food is a story — and that there's pleasure, health and good conscience in untangling farm-to-fork narratives. For many, books like The Omnivore's Dilemma have been a gateway to more mindful eating, a path to heightened curiosity about farming and the natural world, a road to the conviction that we really are what we eat. But what got Michael Pollan thinking about food?
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Stormwriting: What it is and why you should try it
Writer's Digest
Too often we get stuck in a rigid idea of what a brainstorm is supposed to be. We figure we're supposed to go fast, so we're supposed to write only ideas. Single words, little phrases, just get the gist of the idea down and move on to the next. We're supposed to "think laterally," but lateral all too often winds up being shallow, a few interesting thoughts but no depth. There is a better way.
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The writer's technique in 13 theses
Brain Pickings
"Write with the door closed, rewrite with the door open," Stephen King advised. "Do back exercises," Margaret Atwood suggested. "Know everything about adjectives and punctuation, have moral intelligence," Susan Sontag counseled. Each accomplished author seems to have a different secret to the craft of writing, but some of the most enduring advice comes from legendary German literary critic, philosopher and essayist Walter Benjamin.
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Next-generation e-books introduced at London Book Fair
The Guardian
Fiction edged its way closer to a digital incarnation with the publication this week of an interactive visual version of John Buchan's classic thriller, The Thirty-Nine Steps. Publisher Faber&Faber announced that it had up with two software publishers and a developer, The Story Mechanics, to create a "fully playable, fully immersive product" which it believes breaks new ground in digital reading.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    It's a Visual World: Photography and Marketing Workshop — June 28 (GWA)
Program schedule for 65th Annual Symposium now posted online (GWA)
2013 GWA Media Awards Recipients Online (GWA)
5 ways to deal with word repetition (Writer's Digest)

Don't be left behind. Click here to see what else you missed.


Defining the new role for literary agents
Publishers Weekly
The specific question at a late day panel at the London Book Fair was not about whether literary agents matter, but about their future. Hosted in the LBF AuthorLounge curated by Authoright, and filled with a crowd of what looked to be predominantly self-published authors, panelist-agents Andrew Lownie (who has an eponymous firm), and Hellie Ogden (who just joined Janklow & Nesbit in the U.K.) discussed what they see as the new role of today's book agents.
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How important is e-book cover art in 2013?
Good Reader
Traditional print book covers draw many parallels with billboards and conventional marketing to appeal to casual readers. When you walk into a bookstore and there are thousands of books present, they start to all blur together. Bright colorful images and racy cover art are increasingly becoming more bold to grab people's attention and hopefully prompt an impulse buy. When indie authors self-publish and release digital firsts, how important is cover art?
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Self-publishing is for control freaks
Forbes
Holly Ward is the third self-published author to hit No. 1 on the DBW Ebook Best-Seller list in 2013, an incredible achievement considering that her title, Damaged, is up against big books from major publishers and established authors. For instance, the No. 3 book this week is the new Nora Roberts title from Penguin, Whiskey Beach. It's a book that in years past would be almost guaranteed to shoot to No. 1 in its debut week.
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Mobile phones deliver millions of e-books to developing world
Mashable
Innovation in the mobile phone space, for many of us, means the latest smartphone or tablet from Apple or Samsung. But for millions of people in the developing world, simpler developments for feature phones — the type you probably haven't used in half a decade — can be an education game changer and a tool for empowerment. Non-profit Worldreader has brought more than half a million e-books to children in Africa via the 10,000 Kindles it's distributed.
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Senior Content Editor, 469.420.2656   
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