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GWA & PAR Participate in Expansion of Edible Sac High as part of GRO1000
GWA
On April 30, Mayor Kevin Johnson dedicated the Edible Sac high garden expansion project at Sacramento High School as part of the nationwide GRO1000 gardens and green spaces partnership* program. The garden is the first investment in "Edible Sac High," a program established to provide students a transformative edible education through a teaching garden, kitchen classroom, future student-run cafeteria and an integrated curriculum. Story & Slide Show.
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Join us on June 28 for It's a Visual World: Photography and Marketing Workshop
GWA
Whether you write books, articles and blogs, or you speak to live audiences, you are called upon to be a photographer as well. Photographs are no longer used just to illustrate a story; they often generate the narrative and greatly assist in marketing your expertise. Marketing your expertise is a key component in your success as a garden communicator no matter the media in which you work.
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May 9 Deadline to cast your vote for by-law amendment
GWA
In order to balance regions and strengthen regional programs, the Board of Directors offers a proposed bylaw amendment that will sustain the basic principals of the GWA's regional structure while allowing the Board to maintain as equal a representation of the membership as possible as the member populations change geographically over time. To view the proposed bylaw amendment in its entirety and cast your vote, visit:
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May 29 — Early Registration deadline for Quaker Routes to Horticulture
GWA
Join us for a day traveling the roads that introduced the scientific study of botany to generations of gardeners and, along the way, invented the world of ornamental horticulture. The three stops on the tour are high water marks in the history of horticulture over the past three centuries with a view into the promise of the next.
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PRODUCT SHOWCASE
  ColorStorm™ Spinning Sprinkler by DRAMM

This under $20.00 sprinkler creates a very unique and beautiful spray pattern covering an area up to 38’ in diameter. The Spinning Sprinkler head atomizes water into fine droplets for less water usage and thorough watering – great for “well” water systems. Made with a heavy-duty stationary base for stability and a molded hook for easy storage. Click here to see more.
 


Announce your upcoming event on the GWA website for FREE
GWA
Have an upcoming event you want to announce to the members of the Garden Writers Association? GWA is here to help! You can announce your event for FREE on the association’s website. Simply log-in using the link below and enter the details and hit submit. Announcements are approved daily for immediate posting.
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Updated Program Schedule for 65th Annual Symposium in Québec City
GWA
An updated program schedule for the 2013 GWA Annual Symposium in Québec City is now available on the GWA website. This schedule gives a general outline of the symposium’s events and allows you to go ahead and start planning for the trip. The program also gives details to some of the exciting presentations. Registration will be open shortly. Please note, the preliminary program subject to change.
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INDUSTRY NEWS


How to promote your book
Writer's Digest
Congratulations! You've just written your first book (or 10th). Now comes the hard part: making sure people know about it and buy it. Perhaps you're a natural born promoter, in which case, this will come easy. Or perhaps you chose writing because you prefer to deal with the world through the written word and you find the notion of having to sell yourself intimidating or undignified.
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What writers earn: A cultural myth
The Huffington Post
By Sara Sheridan: I write historical fiction. I've been a full-time professional writer for almost 20 years. I realized early on that being an author is a hugely misunderstood job. Because there are no pay grades and very little structure, people make interesting assumptions about the profession. The writer is a mysterious figure, wandering lonely as a cloud, fired by inspiration, or perhaps a cocktail or two. Writers have it easy.
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The New York Times Book Review's retirement plan
The Guardian
Not long ago, an old friend with whom I've lost touch, the writer Susan Braudy, surfaced in the letters column in the New York Times Book Review. This is a kind of pitiable place for writers to show up. They are usually either protesting their treatment by the Book Review, or, at least in the years before Amazon, begging for copies of their out-of-print books. My old friend, however, had a grander mission, one that seemed to have weighed on her mind for many years — how to get the Times to be more joyful and energetic about promoting books.
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Is sales tax on e-books, iTunes next?
MarketWatch
Most online purchases will be subject to sales tax under the law under consideration in Congress. But there's one big exception: digital books, music or any other content composed of ones and zeros. Scheduled to be voted on May 6 in the Senate, the Marketplace Fairness Act, would mark the beginning of the end of tax-free shopping for clothing and electronics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Booking your travel for the 65th Annual Symposium? (GWA)
The Wendell Berry sentence that inspired Michael Pollan's food obsession (The Atlantic)
The writer's technique in 13 theses (Brain Pickings)
Stormwriting: What it is and why you should try it (Writer's Digest)

Don't be left behind. Click here to see what else you missed.


9 ways Big Pub is like Big Pharma
The Huffington Post
Sometimes it seems as if the only writer more miserable than an unpublished author is a published one. When two authors speak, it is customary — almost expected — for them eventually to work their way around to the shocking incompetence of their publisher. The publisher screwed up the cover. It didn't get the books to the signing venue. It won't share sales information in real time. It expected the author to do all her own marketing. It overpriced the e-book.
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Never, never, never lose your work!
Rachelle Gardner (blog)
I received a panicked email from a client — and this was serious panic. His computer had crashed and died; his external backup was corrupted. His manuscript — the one he'd been writing for months — was due to the publisher in a couple of weeks. And it was GONE. Just ... pffft. Gone. All of his hard work. All his moments of epiphany, his late nights and early mornings, his flashes of brilliance and the hours spent rewriting the not-so-brilliant.
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It's not just Tumblr — most social networks don't understand original content
paidContent
The recent shuttering of Tumblr's Storyboard highlighted the discrepancy between online communities and companies' efforts to produce valuable original content for them. The problem isn't that "Facebook, Tumblr, and Twitter are sharing networks, not publishing companies," as one writer suggested. The problem instead lies in substance and delivery.
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The digital truths traditional publishers don't want to hear
The Guardian
Until November 2007, when Amazon introduced the Kindle, the only viable means of book distribution was paper. Accordingly, a writer who wanted to reach a mass audience needed a paper distribution partner. A writer could hire her own editor and her own cover design artist; she could even hire a printing press to create the actual books. The one service she couldn't hire out was distribution. And publishers didn't offer distribution as an à la carte service.
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Five contenders for the 'Netflix for Books' crown line up
Publishing Technology
In just a few short years, subscription-based streaming services like Spotify and Netflix have gone from being tiny start-ups to companies that many believe hold the future of entertainment business in their hands. According to recent forecasts, Netflix is on track to have over 45 million paying subscribers in the U.S. alone by the end of 2013, while Spotify disclosed at the end of 2012 that its subscriber base now tops 6 million worldwide.
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Senior Content Editor, 469.420.2656   
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