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GWA NEWS

MAY 12 — Early registration ends for Austin meeting
GWA
TREAT YOURSELF and join GWA in beautiful Texas Hill Country for an incredible field trip and photo workshops! Choose from 2 sessions — Session 1: Still Photography or Session 2: Video Photography at the Lady Bird Johnson Wildflower Center on May 23. The Lady Bird Johnson Wildflower Center is the best place to see the most diverse selection of wildflowers. Early registration discounts end May 12. Register TODAY!
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MAY 16 — Early exhibit booth discounts EXTENDED
GWA
Don't delay, sign up today and get the discounted rate. See who has already committed to show their latest information, products and/or services at the 66th GWA Symposium in Pittsburgh for the greatest gathering of garden communicators in 2014.
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June 6 — Symposium early registration deadline
GWA
Online registration is open on the GWA website! Take advantage of early registration rates though June 6.
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SPONSORED CONTENT


July 12 — Post Longwood Preview Connect meeting
GWA
Region II directors announce a GWA Connect gathering beginning at 8:30 p.m. on Thursday evening, June 12, at Applebee's restaurant, 815 E Baltimore Pike, Kennett Square, PA 19348 (610-444-8092). This Connect gathering will focus on sharing network opportunities and discussing the press preview opening of the Longwood Gardens Meadow Garden at 5 p.m. that evening.
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Supporting GWAF can be very rewarding
GWA
Make a donation to the Garden Writers Association Foundation & have your name entered to win a laptop computer or a digital SLR camera or an iPad! Drawing will take place at the Annual Awards Banquet.
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Space limited — Publicize your work at the Symposium
GWA
The GWA "book fair" is an opportunity for members to display their intellectual property works to other members for product reviews. Each participating author who registers is entitled to one-half of a 3-foot by 6-foot table space to display his/her work. The book fair will be open during all exhibit hours. Space is limited, so book fair participants will be accepted on a first-come, first-served basis.
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INDUSTRY NEWS


Why the smart reading device of the future may be ... paper
Wired
Paper books were supposed to be dead by now. For years, information theorists, marketers and early adopters have told us their demise was imminent. Ikea even redesigned a bookshelf to hold something other than books. Yet in a world of screen ubiquity, many people still prefer to do their serious reading on paper.
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It just got even more expensive to make your book 'visible'
Thought Catalog
Bowker, the U.S. agency for ISBNs, has raised the cost of a pack of 10 of these book "identifier" codes, from $250 to $295. And thus, it just became even costlier for an American self-publishing author to buy the universal identifier(s) needed to make a book "visible" to book-market tracking services. Ironically, some observers will say that the move further hobbles the ISBN, itself.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Study: Taking a walk may lead to more creativity than sitting (American Psychological Association)
When an author should self-publish and how that might change (The Idea Logical Company)
Registration open for 2014 GWA Pittsburgh Symposium (GWA)
California Cut Flower Commission seeks Communications Champion (GWA)
On their death bed, physical books have finally become sexy (The New York Times)

Don't be left behind. Click here to see what else you missed.


When talking to yourself, the way you do it makes a difference
The Wall Street Journal
Do you ever talk to yourself? Be honest. Researchers say talking to yourself, out loud, is more common than many of us might care to admit. Psychologists call it "self talk" and say how we do it makes a big difference in both our mood and our behavior. Most people engage in self-talk, experts say, though some do it louder and more often than others.
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How to make the most of sharing images on Facebook and Twitter
Poynter
Twitter introduced inline image previews last October amid cries that the platform was becoming too much like Facebook. But the change had big implications for news organizations looking to increase engagement and get more readers to share their content. Tweets with images get a 35 percent bump in retweets, on average, for verified accounts, according to Twitter.
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Twitter is not dying: It's on the cusp of getting much bigger
Slate
Well, that's it folks: Twitter is dead. It had a good flight. A short flight, but a noisy one. Sadly, it is now headed the way of Flappy Bird. So claims the Atlantic in a 1,800-word "eulogy for Twitter" that packs in about 140 characters' worth of actual evidence. No need to read the whole piece — the fourth paragraph sums it up.
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How to make your editor's job easier
Mediabistro
Freelancers are always looking for ways to score recurring gigs. Creating a lasting relationship with your editor is a great way to keep the assignments rolling in. There are a few basic things you can do right off the bat: be timely, courteous and professional. Be honest and open if you can't make a deadline. And most importantly: make sure that your article is thoroughly fact checked.
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Self-publishing #Fails
The Book Designer
We all know there's a huge amount of information about self-publishing out there, just the other end of a Google search. Service providers, print on demand vendors, book and e-book distributors, and lots and lots of authors have been contributing to this vast pool of knowledge. And almost everyone who adds something to the pool of knowledge does it to help other people navigate the sometimes rocky path that leads to publication.
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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