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Region V Connect meeting in Dallas: Wednesday, June 24
GWA
Join Region V at the Dallas Arboretum and Botanical Gardens for their Annual Plant Trials Wednesday, June 24. This event will be a great photo op and the plant trials are just the tip of the iceberg — the beautiful historic landscapes and gardens are spectacular any time of the year, especially with this year's heavy rain in the Dallas area.
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June 5: Registration closes for Philadelphia regional meeting
GWA
Join fellow GWA members as they tour the grounds of the Morris Arboretum, get exclusive access to Bloomfield Farm and see PHS's Pop Up Gardens in Philadelphia. Educational programming will focus on "Behind-the-Scenes of Growing Morris" and the "Greening of Philadelphia for the Pope's Visit this Summer."
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June 12: Registration ends for Holland, Michigan meeting
GWA
"It's all about the Plants!" Join fellow Garden Writers as they tour gardens in Michigan!
Tours will include: Lake Cliff Gardens, Walters Gardens, Spring Meadow Nursery, Proven Winners Color Choice trial gardens, Dale Deppe's private garden, Garden Solutions research greenhouses (optional on Saturday) and Great Garden Plants (optional on Saturday). Four meals are included!

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SPONSORED CONTENT


GWA loves LA
GWA
Stay up to date on developments for the 2015 GWA symposium. Join the "GWA Loves L.A. 2015" Facebook page.
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INDUSTRY NEWS


10 things authors learn the hard way
BDaily
Writing workshops and books, professional advice, even Google, won't answer every question an author may have. Some knowledge can only be gained by personal experience. The following list stems from genuine reports by authors I've either spoken to or worked with, across the globe. Individual points are not meant as sweeping statements; there may be a good portion of authors who have different outcomes and opinions.
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Books fighting back in battle with e-readers
Sky News
After years of being under threat from the growing popularity of e-readers, sales figures show the printed book now appears to be holding its own. The latest statistics from the Publishing Association show that although physical book sales are slightly down, the two mediums are co-existing — with digital revenues accounting for 35 percent of a sector worth £4.3bn.
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12 book marketing tips from 12 industry experts
Marketing for Writers
Bridging a story between the creator and the reader is as spry as writing and publishing. Marketers find ways for readers to reach new means for wisdom, spur, and escape through virtually bound stories. Although major publications do that for you, there are less-observed gems in the outskirts of the internet heeding to be published. This is where indie marketing comes in.
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With publishing tools like these, who needs enemies?
Tech Crunch
Indie authors seem to be living in an age of wonders. They can upload a PDF and sell it instantly on Kindles and tablets. They can print-on-demand like merry little Gutenbergs, slinging their wares from India to Indiana. They can raise an army of fans to crowdfund their latest opus. But all is not rosy in the world of indie publishing. The tools — the things that were supposed to turn us all into one-(wo)man vanity presses — are abysmal and no one is fixing them.
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The Kindle finally gets typography that doesn't suck
Fast Co.Design
Amazon's Kindle e-reader is a lovely single-purpose gadget, with an industrial design ethos that, in its singular focus on the purity of e-reading, even Dieter Rams could love. The iOS and Android apps are even great. But no matter what gadget you read on, the Kindle's typography and typesetting has always been a bit of a disaster, with six different typefaces that are barely suitable for reading an actual book.
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What marketing support looks like at a Big 5 publisher
Jane Friedman (blog)
By Todd Moss: One of the unexpected surprises of being a new author is how much goes into promoting your books. I was lucky to be published by Penguin's Putnam imprint for my debut novel, The Golden Hour. Yet even with the backing of a hefty Big Five publisher, I discovered that delivering the manuscript is just the beginning.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    No, not anyone can write a good book (The Daily Beast)
Facebook publishing for local news outlets could arrive 'in the coming months' (CJR)
5 tips on making you a tough (and better) writer (Writer's Digest)
Visit Frida Kahlo's recreated garden to see the plants that influenced her art (Smithsonian)
Create a warm, low light workspace to boost creativity (Lifehacker)

Don't be left behind. Click here to see what else you missed.


Digging deeper into Author Earnings
Let's Get Digital
The Author Earnings team are attempting to do something which hasn't been done before, and their work can't be refined and improved unless there is some intelligent criticism of their approach and findings. Today I've invited Phoenix Sullivan to blog on the topic. I've known Phoenix for a few years now, and if there's a smarter person in publishing, I haven't heard of them.
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Author Annie Stone on marketing: Just be a nice person
Publishing Perspectives
By Annie Stone I published my first book back in March 2014. By the end of the month, I had created a Facebook page to help promote my book. Even though there wasn't a whole lot of interaction with fans in the beginning, it was very important for me to reply to every single comment and message I received.
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GWA News Clippings

Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Executive Editor, 469.420.2656   
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