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June Q&T now available for download
Download the latest version of Quill and Trowel newsletter to get information on the latest news on writers’ rights and intellectual property protections, updates on current events in your region and new opportunities for garden writers.
Marketing Photography Workshop — Registration ends tomorrow!
Whether you write books, articles, and blogs, or you speak to live audiences, It's a Visual World and you are called upon to be a photographer as well. Photographs are no longer used just to illustrate a story; they often generate the narrative and greatly assist in marketing your expertise. Marketing your expertise is a key component in your success as a garden communicator no matter the media in which you work.
Gardens & Explorations of the Inland Northwest — Friday deadline
This exciting meeting hosted by GWA Region VI on June 22 in Spokane, Wash., will explore the Ferris Perennial Garden and the Nishinomiya Japanese Garden at Manito Park, the Finch Arboretum and the private gardens of Carol Anderson and Carol Starzel. Jack Nisbet, local teacher and naturalist, will share the life and explorations of Scottish naturalist David Douglas. Early registration ends tomorrow.
Is there anything better then kids in the garden? Aaron, 15 months old, is watching the patterns of Dramm’s Turret Sprinkler. Starting so young, Aaron will surely put the Dramm’s lifetime guarantee to work.
Click here to see Dramm’s full line of Sprinklers. Be sure to join Dramm on Facebook and Happy Gardening!
Exhibitor booth rates increase TOMORROW
The purpose of the exhibit is to provide a forum to exchange information between lawn & garden product manufacturers and North America’s premier garden communicators. The exhibition, which will take place Aug. 16-17, is held in conjunction with the 65th GWA Annual Symposium to be held Aug. 16-19, at The Hilton Quebec. Please note that the symposium continues two days after the last exhibition date and exhibitors are welcomed to participate.
GWA Meets at IGC Hosted by Region V — Aug. 21
If you are participating in the GWA Annual Symposium in Quebec City, why not make a stop in Chicago on your way home? Join fellow garden writers at Navy Pier in Chicago Wednesday, August 21, 2013 for a day at the Independent Garden Center Show and a GWA Meeting. IGC, one of the largest garden-related trade shows in the Midwest, boasts over 1,000 vendor booths.
Got job openings? GWA can help!
Employers seeking job applicants may list full-time, part-time, freelance and internship openings at no cost. Each listing is good for 30 days. Listings are reviewed and approved on a daily basis to ensure all listings are posted in a timely manner. Submit your opening today.
Missed last week's issue? See which articles your colleagues read most.
Consumer Trends Show Market Ups & Downs
Garden Writers Association Foundation
The Garden Writers Association Foundation (GWAF) released its 2013 April Gardening Trends Research Report. The report is the second of five national consumer attitude surveys on gardening to be conducted this year by the GWAF. Early spring garden planning attitudes was the primary focus of the research that shows a marginal slowing of consumer interests in some areas but continued strong participation in vegetable gardening for 2013.
Authors demanding higher payments from publishers for works to be lent by libraries as e-books
The Telegram via The Passive Voice
The Society of Authors, of which Philip Pullman is president, has recently written to major publishers including Bloomsbury and Random House to insist on higher payments whenever an e-book is sold to libraries.
"New media and new forms of buying and lending are all very interesting, for all kinds of reasons, but one principle remains unchanged: authors must be paid fairly for their work," said Pullman, author of the bestselling children's fantasy series His Dark Materials.
How to improve your writing: Subplots and subtext
Creating a story line that is subordinate to — but related to — the primary plotline, a background story that centers on the character's inner demons, is great fodder for a subplot. Because when subplot focuses on the hero's inner demons, it can also quickly become subtext. And subtext is a wonderful thing in storytelling.
Does the title fit?
One of the fun things about being a bookseller is the opportunity to notice how readers (at least in one's own market) respond to book covers, titles, and handselling "pitches." So much can be learned from observing what makes a customer's eyes glaze over, as well as what perks them up.
A less-noticed, more-influential reason writers write: To talk
Why do writers write? What do they get out of it? There are two obvious answers: money and fame. These alternatives broadly structure Jon Reiner's recent piece at The Atlantic, in which he argues that the Internet has led to a decrease in opportunities for the first and an increase in opportunities for the second.
Audible ends the program that gave authors $1 for every audiobook sold
In April 2012, the Amazon-owned digital audiobooks site Audible.com launched a program called "Audible Author Services" that gave authors $1 for every sale through Audible.com, Audible.co.uk and iTunes, out of a $20 million fund. Audible is now shutting that program down as of June 30, after saying in December that it would continue "for the foreseeable future."
Apple ebooks trial resumes
U.S. vs. Apple resumed in New York June 13 after a three-day break. Amazon executives, plus Google's Tom Turvey, had testified previously; Testimony from HarperCollins CEO Brian Murray and Macmillan CEO John Sargent, both appearing as government witnesses, began.
3 ways to up your reader engagement
We all have social media and digital best practices coming out of ears. But after thinking about how big media companies make their dough, I realized that, although there aren't always the resources and staff and innovation teams at smaller papers, there are some simple, almost silly, tips smaller papers can take from the behemoths in terms of reader engagement. Things that make your organization seem relevant and savvy.
Soon you'll be able to read iBooks on your Mac
Apple debuted iBooks for Mac at WWDC in San Francisco June 13. The desktop app will be available as part of the launch of OSX Mavericks this fall and will allow purchasing as well as reading.
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