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Attend the Pre-Symposium Speakers Workshop — August 15/16
GWA
Selling the Excitement: Developing and Delivering Vibrant Presentations by C.L. Fornari will be held Aug. 15-16 prior to the 65th Annual Symposium in Quebec City. This workshop will show you many tricks of the professional speaking trade that will guarantee repeat bookings and rave reviews. Learn how to perfect your presentations and better market yourself to broader audiences.
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Still time to register for the 65th GWA Annual Symposium
GWA
Two easy ways are available to you to register to attend the 65th Annual Symposium in Quebec City, Aug. 16-19. You can download a PDF version for you to complete and submit to the GWA office or you can complete the online registration process. Choose whichever way is easier for you, and reserve your spot today!
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Come get connected on July 12!
GWA
This connections gathering is being held for those attending the Region II Quaker Routes to Horticulture Tour during the day and all GWA members, family, friends and possible new members who might be interested in networking with a larger group. For more information:
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PRODUCT SHOWCASE
  One Touch™ Shower & Stream ™

The One Touch™ Shower & Stream™ has been officially tested and recommended by the National Home Gardening Club! The National Home Gardening Club is a community of gardening enthusiasts sharing tips & advice on gardening. The One Touch™ Shower & Stream™ received a 98% approval rating. Click here for more information.
 


GWAF 2013 Fundraiser
GWA
Want a chance to win an Apple Computer or the new iPad? Make a donation to the Garden Writers Association Foundation and have your name entered to win one of these great items! Drawing will take place at the Annual Awards Banquet. Attendance not necessary to win.
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Attending the ICG meeting in August? Book your hotel today!
GWA
Hotels for the August IGC event are filling fast, so book your room today and join fellow garden writers at Navy Pier in Chicago Wednesday, Aug. 21, for a day at the Independent Garden Center Show and a GWA Meeting. IGC, one of the largest garden-related trade shows in the Midwest, boasts more than 1,000 vendor booths.
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GWA sponsors Garden Bloggers Conference
GWA
GWA is a supporting association sponsor of the Sept. 22-24 Garden Bloggers Conference in Atlanta. Your membership gets you an extra $50 discount on Early Bird registration and $100 off the regular registration. Use promo code GWA13A. More ...
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    GWA sponsors Garden Bloggers Conference (GWA)
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GWA Region II Connections Meeting — July 12 (GWA)

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INDUSTRY NEWS


GWA TF presents at OFA Short Course
GWA
GWA Outreach TF will present Garden Writers: An Underutilized Link to Green Success at the OFA Short Course on July 13. Whether we're wholesale or retail, we all share the same customers — the end consumer. Is there a marketing channel we're not taking advantage of to reach those homeowners interested in plants, gardening, and landscaping? The answer is YES, and it is likely right in your own backyard — local garden writers. For more information ...
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Barnes & Noble to discontinue Nook tablet business, continue with e-readers
Digital Book World
Barnes & Noble will no longer produce new tablet devices as it transitions to a "partnership model" on color tablets, the company announced in its fourth-quarter and full-year earnings report. The company also announced greater than expected losses for the quarter of $122 million or $2.11 per share on $1.3 billion in revenue.
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Why does everyone except Google want to build a reader?
GigaOM
I have been baffled by Google's decision in March to euthanize the Google Reader instead of trying to reinvent it for the mobile/tablet age and use its strong (if small) community of users to build a new news reading experience. It is ironic because everyone seems to be getting into the reader business. Digg. Feedly. AOL. Even Facebook thinks it can be a player in the news reader game.
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The fate of Apple and antitrust: Overcoming confusion about the e-books case
The Huffington post
As the Justice Department's so-called "e-books" antitrust trial winds down in a Manhattan federal courtroom, it is remarkable how many people have failed to see how easy the case really is. Defendant Apple, as the government has shown by overwhelming evidence, orchestrated a garden variety price-fixing conspiracy among five of the six large publishing companies that dominate electronic books.
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Have reports of the paperback's death been greatly exaggerated?
Slate
In 2009, Penguin Group, one of the most successful publishers in the world, printed a charming history called The Book of Penguin, in the slim, orange paperback format that the company made famous in the mid-20th century. It begins: "This is a book about the most advanced form of entertainment ever. You can pause it at any time. Rewind and replay it if you miss a bit ... It'll fit in your pocket. It's interactive ... It's pretty cheap. It's completely free to share. And it lasts a lifetime. This is a book about books."
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Publisher margins may be enviable, but it will be a big challenge to keep them that way
The Shatzkin Files
The major publishers have apparently worked themselves into a very strong commercial position at the moment with the transition to e-books. I say "apparently" because the data that gives the most recent rise to that understanding — a presentation by HarperCollins of the current economics — is somewhat incomplete.
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If agents are selling publishers to authors, does that mean publishers should pay agents commission?
FutureBook
In ye olde days, it was simple. Publishers were the market place, their only competition was themselves, and agents were the conduits through which authors reached publishers. It was the agents' job to enrich the feed before publishers selected the final elements to refine and use. It was all reassuringly linear and straightforward.
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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Dennis Hall, Senior Content Editor, 469.420.2656   
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