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Authors ask agents: What are publishers doing for us?
Publishing Perspectives    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If agent Jonny Geller of Curtis Brown is to be believed, then publishers have no understanding of what readers want and are listening more to the supermarkets than they are to their own customers. "The reason we have so many jackets looking the same is that publishers will say, 'Oh, we can't choose that one because Tesco won't like it,'" he said in the graveyard shift at the end of the day at the inaugural Publishers Launch London digital publishing conference. More

Blooms of Bressingham - OSU OFA Reception

Join Blooms of Bressingham® and Ohio State University at OFA for a reception, Monday, July 11th, 6:00 – 8:00 p.m. on the OSU campus. Check out the new Blooms perennial trials, too. To RSVP, e-mail Christine Kelleher.


GWA's Classroom Podcast, Episode #6: Industry and Authors Working Together, Part 2
GWA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In this episode of GWA's Classroom Podcast, our fearless co-hosts Jean Ann Van Krevelen and Ellen Wells share ways authors and horticultural industry members can work together to benefit each other. Tune in to learn more about how to build relationships that can lead to increased exposure and income. More

Print and digital books reflect seasonal sales patterns
Association of American Publishers    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For the second month in a row, adult hardcover and adult paperbacks rank No. 1 and No. 2 in revenue in trade books (general consumer fiction and non-fiction) according to the monthly net sales report of the Association of American Publishers, the industry's national trade association. E-books and downloaded audiobooks, the two digital formats, continued to show revenue growth as well compared to April 2010, with the former again ranking No. 3 among all trade categories. More

How Does Your Garden Grow?
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GWA issues new training guide: Blogging Basics, Part 2: Building Traffic
GWA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Welcome to the GWA training guide resources. We have plans for a series of helpful, how-to instruction guides to assist members in expanding their online skills utilizing various electronic media channels. More

What shoppers don't realize about Amazon's reviews
Paid Content    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For many online shoppers, Amazon is their starting point for researching products they want to buy — and Amazon's customer reviews, in particular, play a key role in those purchasing decisions. But there is some new evidence suggesting that Amazon's customer reviewers — particularly the top 1,000 reviewers — do not always make independent decisions about which books and other products they write about. More

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Symposium early discounts end July 1; save $60, register now
GWA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 2011 GWA Symposium will be held Aug. 26-29 at The Crossroads of America, Indianapolis. Our meeting will be located at the Hyatt Regency. Early registration ends July 1, so act now and register online, or mail or fax your form before Friday. More

5 things more important than talent
Writer Unboxed (blog)    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most writers at some point feel like they're making no progress — or that it's just not worth the effort any longer. It's difficult to keep trying especially when you're not getting any professional, actionable feedback on how you can get closer to your goal. Many writers ask: "Should I keep going? Do I have any talent at this?" Here are five questions that are more relevant and meaningful. More

AZAMAX - BOTANICAL INSECTICIDE, MITICIDE, NEMATICIDE
AzaMax is a concentrated all natural broad spectrum pest control, antifeedant and insect growth regulator, controls pests through starvation and growth disruption for a broad variety of plant applications. Effectively controls spider mites, thrips, fungus gnats, aphids, whiteflies, leaf miners, worms, beetles, leafhoppers, scales, mealy bugs, nematodes and other soil borne pests. Can be applied up to the time or day of harvest. more


Twitter For Newsrooms: A best practices guide for journalists
Media Bistro    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an email from Twitter's PR team, the company introduced Twitter for Newsrooms, a compelling resource akin to Facebook for Journalists that will help optimize the platform's reporting potential. The guide contains four sections, #report, #engage, #publish and #extra, each with a variety of best practices geared towards streamlining Twitter reporting and making Twitter a more efficient journalism tool. More

Politico is latest site to enter instant e-books market
Paid Content    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Publishers have begun to experiment with instant e-books to capitalize on political news and other timely events. The Daily Beast teamed up with Perseus Books Group in 2009 to publish e-books on a shortened schedule. And following the death of Osama Bin Laden, publishers rushed to release instant e-books. More

Beans on the Deck! Tomatoes on the Stoop!
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Barnes & Noble waits for digital payoff
Publishers Weekly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Although Barnes & Noble lost $74 million in the fiscal year ended April 30 and BN.com had negative EBITDA (earnings before interest, taxes, depreciation, and amortization) of $204.6 million, executives said they remain confident that the company's online/digital arm is on track to become a solidly profitable business. In discussing year-end results, both CEO William Lynch and CFO Joseph Lombardi said that with BN.com's share of the e-book market roughly 26 percent to 27 percent, it was only a matter of time before the unit turned profitable. More

The 30 harshest author-on-author insults in history
Flavorwire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sigh. Authors just don't insult each other like they used to. Sure, Martin Amis raised some eyebrows when he claimed he would need brain damage to write children's books, and recent Pulitzer Prize winner Jennifer Egan made waves when she disparaged the work that someone had plagiarized, but those kinds of accidental, lukewarm zingers are nothing when compared to the sick burns of yore. More

Watch Shake-Away Repel Deer

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Publishers launch first digital-only textbook for K-12
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
McGraw-Hill launched its first all-digital, cloud-based textbook for the K-12 market on Monday at the International Society for Technology in Education conference. Unlike the company's previous digital efforts for this age group, the books are intended to be used as primary texts (other McGraw-Hill digital texts have been sold as a companion of physical textbooks). This is the first time a major publisher has launched such a platform. More

E-books give jolt to publishing biz
AM New York    Share    Share on FacebookTwitterShare on LinkedinE-mail article
E-books and e-readers have been around for a while, but they've experienced a startling growth in converts this past year. A report by the Association of American Publishers shows that e-book sales were up 165 percent in 2010 from 2009, while hard-copy sales for that period only rose 3.6 percent. And last month, Amazon reported that its e-book sales surpassed both its hardcover and paperback business. More

New study shows e-reader ownership surging ahead of tablets
Paid Content    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new Pew report shows that the number of U.S. adults who own a dedicated e-reader (like a Kindle or Nook) has doubled since November 2010, to 12 percent. That is much faster growth than predicted by a recent eMarketer survey, which predicted that e-reader ownership would not hit 12 percent until 2012. Meanwhile, the rate of tablet ownership appears to have slowed: Pew found that 8 percent of adults own a tablet, compared to 5 percent in November 2010. More

How to write an ending that's at least as good as your lead
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Endings, endings, endings. Sentences have endings. So do paragraphs. So do chapters. And hopefully, so does your story. The ending of your story may say to the reader, "I decided to stop writing here." But if you have the readers' needs in mind, you want your ending to be more than that. If your story is short, you want your ending to "stick the landing," the way a great gymnast completes a vault. More
 


GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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