This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit

Home   About   Annual Symposium   GWA Foundation   Board of Directors   Contact Us  

 




GWA NEWS

A lesson in unintended consequences
GWA
Efforts to expand member access to greater education and training activities are a key objective for GWA in 2013 and 2014. That led us to enter into agreements with various organizations conducting new or established training programs we believe will be useful to members. Such agreements come with specific discounts and cost savings for GWA members that can return anywhere from 50 percent to 75 percent of a member's annual dues in one or two sessions.

However, each cooperative agreement also comes with specific and detailed commitments for marketing and promotion. Those commitments are typically limited and reasonable. For example, GWA sent only three e-blasts between July and September for one upcoming event, and NO, we do not give out GWA member email addresses to anyone — ever. However, we recently learned that the organizer's own lists plus agreements with other participants, speakers and sponsors for the same event created what has been described as an electronic marketing barrage that can jam mailboxes and quickly become an annoying dis-incentive to members (as well as GWA).

While we have learned a valuable lesson about partnering with other groups, we have not yet determined where the balance is between keeping members informed enough, but not too much. We will continue to seek new partnerships to leverage the best position for GWA members, and we now know to be very specific in asking any future partners to outline the complete marketing program they intend (and where it overlaps with our membership) before we enter into any more agreements.

We apologize for any inconvenience members may have experienced and thank you for your patience as we move through this learning process. AND, we hope our experience can teach members to exercise similar caution as they reach out and partner with other entities to promote their own writing, speaking and other works.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


PRODUCT SHOWCASE
  Sun Parasol Shines All Summer

As summer winds down and transitions to fall, Suntory’s Sun Parasol mandevillas are still gorgeous in the garden. Hot new varieties include Red Emperor with giant red flowers and Pretty Deep Red and Pretty Deep Pink. See how Garden Crimson is used as a bedding plant in this video.
 


PPA joins with GWA for Landscapes of Princeton
GWA
For the first time, PPA and GWA will host a joint meeting event on Sept. 28. PPA has now signed on as a co-host of the Region II regional meeting focusing on landscape tours through historic and contemporary gardens of Princeton, N.J. The combination of public and private gardens will allow numerous story and photographic opportunities. Networking with garden writers, plant propagators, local gardeners, historic house docents and landscaping professionals will be a feature of the programming. Early registration discounts have been extended to Sept. 16.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


GWA Foundation invites grant applications
GWA
GWAF has provided more than $80,000 in student grants over the years. The grant submission period for Spring 2014 scholarships runs from now to Dec. 2. If you have a link to a local college or trade school, please let them know about the GWAF scholarships available. Details.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


  FEATURED COMPANIES
SUPERthrive® has a new website

For all your planting needs, visit the new website for detailed directions, order form, FAQ’s, and tips for using SUPERthrive® to its full potential. www.superthrive.com
MORE
Timelapse
PlantCam

Watch your plants grow in fast-forward with the new Timelapse PlantCam. The PlantCam is weatherproof and automatically takes photos and videos at set time intervals. MORE


GWA partners with Mediabistro
GWA
GWA has partnered with Mediabistro for a special member opportunity to register for more than 50 education courses for writers, bloggers and more and receive a $50 discount (excluding one-hour webcasts and onsite conferences). If you are also an Avant Guild member, this discount will be in addition to the Avant Guild discount. This offer is good from Sept. 5 through Oct. 15. Use special discount code GWA50. Details.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


INDUSTRY NEWS


Judge gives US narrower oversight over Apple content distribution
The Wall Street Journal
A federal judge gave the U.S. government much narrower oversight over Apple Inc.'s content distribution than the government had sought after she found the technology company liable in July for fixing the prices of electronic books. The injunction orders Apple to modify its agreement with e-book publishers and appoint an external monitor to review its compliance polices. However, the judge declined to grant a request by the U.S. for broad oversight of all content distribution deals negotiated by the technology company.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


RSS app Reeder is finally back on iPad, and updated for iPhone, too
GigaOM
Before Google Reader's demise, Reeder was my — and a lot of other people's — go-to RSS app for iOS and Mac. When Google Reader died, Reeder took a break. Developer Silvio Rizzi made the app free temporarily and promised it would integrate with Feedly feeds, but for the last couple of months Reeder has only worked on iPhone. Now it's updated for iOS 7 and back on iPad, too: Reeder 2 for iOS is in the App Store now, and is $4.99 for iPad and iPhone.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Self-publishing is growing up
The Atlantic Wire
In a new attempt to keep up with the rising self-publishing industry, which increasingly demands to be taken seriously, Publishers Weekly is significantly beefing up its coverage of authors who go it alone. The literary trade magazine has announced that PW Select, its quarterly-turned-bimonthly guide to self-publishing, will go monthly in October — thus essentially doubling its critical coverage of self-publishing authors by the most influential journal in the industry.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    GWA Foundation invites grant applications (GWA)
Amazon to begin bundling print and digital books, to the detriment of both (Melville House)
Picture book templates arrive for Kindle authors (The Book Designer)
Long odds for authors newly published (The New York Times)
Timeless Landscapes of Princeton — Sept. 28 (GWA)

Don't be left behind. Click here to see what else you missed.


Newspapers may be dying, but the internet didn't kill them — and journalism is doing just fine
paidContent
Among the pieces of conventional wisdom that get trotted out whenever the subject of the newspaper industry's decline comes up, one of the most popular is that the internet is the main culprit: in some cases, it's the entire internet, and in some cases it's specific web services like Craigslist. But while the democratization of distribution and the atomization of content have definitely accelerated the decline, journalism professor George Brock argues that newspapers have been on a slippery slope for some time.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Are publishers a match for Kindle MatchBook?
Publishers Weekly
When Amazon announced that it was launching a program to bundle print and e-books, called Kindle MatchBook, the effort drew little response from publishers, and even less participation. Among the major houses, HarperCollins is currently the only one participating, and it is doing so in a limited fashion. With publishers largely unwilling to talk about the program — most houses PW contacted declined to comment on MatchBook — the question remains whether publishers are not yet willing to try bundling, or whether they simply don't want to try it with Amazon.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Netflix for e-books or Spotify for e-books?
Digital Book World
Launching an all-you-can-eat access model for e-books is tough as nails. After all the economics for e-book subscription services are pretty sobering. New York City start-up Oyster launched its take on the "all-you-can-eat" e-book business model this week. Its team of eight engineers has put together a slick iPhone app with $3 million in funding from some top technology investors and they have spent a year worth of time trying to figure out the best user experience.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How to increase the discoverability of your self-published books: Choose the right KDP categories
ALLi
Selling books on Amazon isn't easy but improving your book's discoverability will be a great help. On Amazon, discoverability begins and ends with categories and keywords. These two things can help readers to find you more easily. I check my sales page every day and the first thing I look at is which categories my book is listed in, including bestseller lists.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


E-readers: the best way to get the world's children reading
The Guardian
In a dusty schoolroom in Kade, a small town 75 miles from Accra, the capital of Ghana, 40-odd children sit on rickety wooden benches, in front of equally rickety desks. Kade has a population of 16,500, and its main business is the local mine: a rich source of gold and diamonds. These children don't see a lot of the mine's produce, but in front of them , on those rickety desks, sits something unexpected and of potentially greater value in the long term: brand new e-readers.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Beginner's guide to using iPhone as e-reader
E-book Friendly
You don't have to buy an iPad or a dedicated e-book reading device to read e-books. Your iPhone is more than enough for that purpose. In this post I'll share usage tips to get you started and explore flexibility the iPhone adds to reading experience. Why iPhone and why not iPad? Sometimes iPad is just one device too much. It's the smartphone that you always keep. This gives you the chance to instantly read books at any time and place you want — even if you haven't planned it.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE

 


GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Dennis Hall, Senior Content Editor, 469.420.2656   
Contribute news

This edition of GWA News Clippings was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Sept. 13, 2013
Sept. 6, 2013
Aug. 29, 2013
Aug. 23, 2013



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063