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2013 GWAF October Garden Trends Report
GWA
The Garden Writers Association Foundation (GWAF) released its 2013 October Gardening Trends Research Report. The report is the fourth of five national consumer attitude surveys on gardening to be conducted this year by the GWAF. A review of consumer summer gardening activities was the primary focus of the research. Details
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Looking for similar articles? Search here, keyword RESEARCH.


PRODUCT SHOWCASE
  Sun Parasol Shines All Summer

As summer winds down and transitions to fall, Suntory’s Sun Parasol mandevillas are still gorgeous in the garden. Hot new varieties include Red Emperor with giant red flowers and Pretty Deep Red and Pretty Deep Pink. See how Garden Crimson is used as a bedding plant in this video.
 


Share your expertise with the profession
GWA
The GWA Symposium Program Committee is accepting presentation proposals from speakers for the 2014 symposium to be held Aug. 8-11 in Pittsburgh, Pa. There is particular interest in proposals that address core competency topics developed by the GWA Education Committee. All online applications must be received no later than Dec. 16, 2013. Details
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Helping schools and students
GWA
GWAF has provided over $80,000 in student scholarship grants over the years. The scholarship grant submission period for Spring 2014 runs from now to Dec. 2. If you have a link to a local college or trade school, please let them know about the GWAF scholarships available. Details
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SPONSORED CONTENT


More Than a Picture: Learn How to Engage With Visually-driven Social Media
GWA
Social media can offer unexpected revenue streams. Mary Ann Newcomer and Katie Dubow will show how you can use Pinterest, Instagram, Sulia and other new forms of social media to ramp up your online presence. This valuable topic and others from the Quebec symposium are now available on the GWA website. Each downloadable MP3 file is only $5; so, take a look at the latest information available to you. Details
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Have an idea for a regional meeting?
GWA
Regional Directors are planning their 2014 spring meeting schedules now. Program proposals are due 120 days prior to the meeting date. If you have a suggestion for a regional meeting event, contact your regional directors. Details
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INDUSTRY NEWS


Neuroscientists can quickly, accurately measure creativity
Laboratory Equipment
A team of researchers led by a Michigan State University neuroscientist has created a quick but reliable test that can measure a person's creativity from single spoken words. The "noun-verb" test is so simple it can be done by virtually anyone anywhere — even in an MRI machine, setting the stage for scientists to pinpoint how the brain comes up with unusually creative ideas.
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How your Google+ profile can help your articles links stand out
Mediabistro
By now, you've probably noticed that when you search on Google, sometimes the articles in the results pop up with a person's headshot and link to their Google+ page. Basically, this tells Google a human being — YOU! — wrote this piece of content. And it shows your face and how many people you're connected to — again, my Google+ profile is a bit dusty so not too impressive, but it’s enough to establish I'm not just a spambot.
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Amazon courts local bookstores with new 'source' program
Forbes
For the most part, local, independent bookstore owners don't like Amazon. Speaking with over a dozen of them (for this story), they complained that Amazon undercuts their prices, doesn't play fair by not paying sales tax, and generally just plays hardball. In 1995, a year after Amazon.com was launched, there were 5,500 members of the American Booksellers Association operating about 7,000 stores. Today, the ABA membership has been reduced to about 2,000 stores.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    10 dos and don'ts for the aspiring novelist (Writer's Digest)
No, writing for free isn't slavery, and other misconceptions about the economics of online media (paidContent)
An Eye for i: Phone Photos With Power (GWA)
For major publishers, will print no longer be the norm? (Publishers Weekly)
December Q&T Garden Tour Focus (GWA)

Don't be left behind. Click here to see what else you missed.


6 questions to ask yourself before you self-publish
The Read Room
Despite the fact that every person and their dog thinks that they can write a book, living the life of a writer is not for the faint of heart. And whether you choose to publish through a traditional route or independently, the road to success isn't an easy one. There's a misconception about self-publishing that it's somehow easier. And the draw for a lot of people is this ignorant idea that going indie means you get to skip all of the hard parts.
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Look ahead: A beacon for journalists
Editor & Publisher
The team at Beacon wants writers to get paid. Launched in September, Beacon invites readers to fund a writer in their current pool of 28 international journalists for $5 a month. In return, the reader gets access to every story on Beacon. The majority of the subscription fee goes directly to the writer, and the rest allows Beacon to provide the infrastructure and network to distribute stories.
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Why is the e-book business so out of sync with consumers?
Publishing Perspectives
By Edward Nawotka, Editor-in-Chief: Let's face it, do you really own your e-books? Even as someone whose day-to-day job is covering the book business as a journalist, I'm not entirely confident of what I think I know. Or as they say in the American South, where I live, "I can’t say I rightly know." But I do know one thing: As a "reader" and "consumer," I’m as frustrated as anyone.
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How e-books have changed book production and workflow
Digital Book World
Much has changed when it comes to producing books these days and e-books and new production technologies have been the catalysts. Here is an overhead view on some of the biggest, most-sweeping changes from Matt LeBlanc, director of digital workflow at F+W Media (which owns and operates Digital Book World).
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GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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